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Monthly Archives: September 2014

“Saving Pets Challege” Fundraising Begins For Groundbreaking Pet Welfare Campaign On Crowdrise

Over 140 Animal Organizations Across the Country Begin Fundraising Initiatives to Win $100,000 in Grants from Michelson Found Animals

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LOS ANGELES (September 29, 2014)Michelson Found Animals (www.FoundAnimals.org), an independently funded non-profit working to find the big ideas that reduce euthanasia in shelters, today launched the fundraising portion of the Michelson Found Animals Saving Pets Challenge, the first-ever CrowdRise campaign to specifically support companion animals, like dogs and cats. With over 200 applications thus far, 140 organizations have been approved to begin raising money and win a chance to receive $100,000 in grants to address the underlying causes of shelter euthanasia.

In an overwhelming response to the Saving Pets Challenge, animal welfare organizations both large and small from around the country, have submitted their information and ideas for the chance to win one of the largest privately-funded grants to help at-risk animals. During the campaign, approved organizations are encouraged to incentivize their team of fundraisers to raise money with fun and engaging micro-campaigns.

To add even more excitement to the fundraising portion of the challenge, Michelson Found Animals will award the organization that raises the most money to help at-risk animals with a $50,000 grant; second place will win $20,000; and third place will win $10,000. Teams will also have the opportunity to receive up to another $20,000 in funds by participating in weekly Bonus Challenges.

“As a non-profit on a mission to reduce shelter euthanasia, Found Animals understands the financial needs of other animal-welfare organizations,” said Aimee Gilbreath, Found Animals Executive Director. “We hope that by providing an incentive for animal welfare charities to use the CrowdRise platform they will continue to use it to create new programs, initiatives, and tools that benefit pets in their communities long after the Challenge has ended.”

The Saving Pets Challenge fundraising period begins today, September 29 at 12:00 p.m. ET and ends on Thursday, October 30 at 11:59:59 p.m. ET. Interested organizations can still register to be a part of the challenge until Friday, October 10.

For complete rules and details, visit: www.crowdrise.com/SavingPetsChallenge. For more information about Found Animals, please visit www.FoundAnimals.org.

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About Michelson Found Animals

Found Animals is an independently funded non-profit that works to achieve one goal: find the big ideas that help reduce the number of pets euthanized in shelters each year. Led by business and medical professionals, we develop innovative solutions that address the underlying causes of shelter euthanasia. Programs address pet adoption, low-cost spay neuter services, pet microchipping and registration, and sterilization research. By offering a wealth of educational resources to pet owners and animal care professionals, Found Animals advances the health and safety of animals everywhere. Support for Found Animals and its initiatives come from the generous contributions of Dr. Gary Michelson and Alya Michelson. Follow our progress online at www.FoundAnimals.org, or via social media at Facebook, Twitter, and YouTube.

For more information on the Michelson Prize & Grants: www.michelsonprizeandgrants.org.
For more information on Found Animals Registry: www.found.org
For more information on Found Animals Adopt & Shop: www.adoptandshop.org

About CrowdRise

CrowdRise is the platform millions of people use to donate to charitable causes, create their own fundraisers and show the world their charitable lives. Launched in 2010 by Edward Norton, Shauna Robertson, and Moosejaw founders Robert and Jeffrey Wolfe, CrowdRise the fastest growing online fundraising website for charitable causes and doing good. The CrowdRise community has raised over $130 million for charity to date and is on track to raise another $130 million in 2014 alone. If Facebook is the place that defines you by your friends and Twitter is what you use to say what you’re doing right now then CrowdRise is the site for you to show how you give back. The power of the crowd is real, lots of small donations really do add up to create monumental impact.

CrowdRise is committed to innovation in fundraising, making raising money for your personal cause or charity fun and effective. It is the friend-to-friend fundraising home of The NYC Marathon, the Boston Marathon, The American Red Cross, Unicef, as well as celebrities like Sean Penn, Seth Rogan, Ian Somerhalder, Sophia Bush, Paul Rudd, Olivia Wilde and Will Ferrell. The CrowdRise community was named a “Top 25 Best Global Philanthropist” by Barron’s. And Mashable named CrowdRise something like “the best place to raise money online for your favorite causes.”

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How A Simple Hashtag Changes Everything For Nonprofits

Dale Nirvani Pfeifer has a plan to change the world: enable people to donate to a cause right from Twitter or Facebook with a simple hashtag: #donate.

By radically reducing the effort required to give to charity, Dale hopes her Good World, LLC can increase giving in parallel.

On September 29, 2014 at 1:00 Eastern, Dale will join me for a live discussion about her innovative effort to increase personal philanthropy. Tune in here then to watch the interview live.

More about GoodWorld:

GoodWorld powers the Facebook, Twitter and Instagram (coming soon) streams of non-profits, celebrities and others to accept donations. Supporters simply give by writing #donate.

See our animation here.

We released the latest version of our #donate technology last week — and have some big events coming down the pike.

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Dale’s bio:

An entrepreneur with extensive experience in leadership strategy, social media campaigns, fundraising, communications and program management experience at the highest level of the foundation and non-profit industries.

Worked extensively with organisations across the United States and New Zealand to help them understand their purpose and deliver cutting-edge programs and communications strategies. Broad range of professional responsibilities have included: designing and implementing programs; designing, launching and managing campaigns; building social networks that engage key influencers; developing and implementing communications strategies; building communities of support; establishing and maintaining relationships with key stakeholders and influencers; publishing articles in professional journals; leading professional and organizational development initiatives.

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Ycenter Campaign Raising $20,000 in 19 Days to Impact Third World Countries

– The countdown is on to save an entrepreneur who is doing social good –

PHILADELPHIA, Sept. 18, 2014 – Dhairya Pujara, a Philadelphia based social entrepreneur, is campaigning to raise $20,000 by Oct. 6, 2014 for the advancement of Ycenter, a company he founded in 2012. Ycenter offers international immersive learning programs designed to help students create an impact in the world.

Pujara started Ycenter when he saw the lack of impact that traditional donations and charities had in African communities. Originally born in India, he attended graduate school at Drexel University in Philadelphia where he planned a five-month trip to Africa to study and understand why healthcare was failing abroad.

“I wanted to start shifting the conversation about Africa from donations to creating entrepreneurial ventures and tech start-ups across the continent that could help save lives,” Pujara said. “Now, we are changing the way we change the world, and this latest campaign we’ve launched will no doubt help us make substantial progress on some of our most innovative programs.”

Ycenter does not donate money, or make charitable contributions. Instead, the company focuses on highly actionable technology projects. Money raised by Ycenter in its latest campaign will cover marketing and outreach, indiegogo platform fees, funding for its Malaria project, the run of daily operations at Ycenter, legal representation and filing fees for an O1 VISA.

To date, Ycenter has created a SMS based application to help fight Malaria and an ultra-portable solar powered phone charger, which has already been sent to a community in Mozambique for testing and use.

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Additionally, Ycenter offers international immersive learning programs for college and university students to solve global challenges through innovative projects and community collaboration. Students work hands on with projects in a non-traditional study abroad program that sends them beyond the confines of the classroom.

To learn more about the Ycenter campaign, and how donations can help save lives, watch this viral video, or visit www.y-center.org.

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Ideas Do Matter

The story of an unconventional startup.

Two years ago, we saw something we didn’t like. We decided to change it. We tried. We stumbled. We tried again. What happened next?!? First, a quick recap.

About two years ago, we saw incredibly skilled artisans, practicing an 1800 years old art and craft, being exploited by manufacturers and producers in a small town called Okara in Punjab, Pakistan. They were daily wagers who were producing hand made shoes being sold at above market prices but the artisans weren’t taken care of, financially. They weren’t compensated according to their skill and hard work. Somedays their pay depended on how well their products did in the local market while some days they didn’t get paid at all. Many craftsmen left the handcrafted and handmade shoes business and joined local shoe factories producing lower quality shoes, thousands/day in search for better livelihood and compensation. The hand-skilled workforce slowly started to diminish. An 1800 year old art started to die. We saw that and decided to change it. “Hometown” was born.

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First website of Hometown made using Google Sites.

We started with the vision of connecting our craftsmen and their products directly with their customers, you. Instead of making it for middlemen (sourcing agents), who profited heavily while paying the craftsmen only a few rupees/shoes, they’d be making it directly for…you. We started from a Facebook page, moved on to Google Sites and then made our own website. We hit a few roadblocks and made many mistakes.

We tried. We stumbled.

We learned from those mistakes and came back with a stronger conviction of going all the way this time, no matter what.

We tried again. “Markhor” was born.

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Markhor, the mountain goat (Capra Falconeri), is an iconic and endangered specie that lives in northern Pakistan and Afghanistan. We named our company after it because, like markhor, our iconic craftsmen are on the verge of going extinct and we’ve decided to save them both. Yes, both. The craftsmen and the animal.
First, the craftsmen.
We’ve been working on our signature, inaugural collection for the last 8 months and it’s finally here. We launched it on Kickstarter on Sep 22nd with a goal of raising $15,000. We had a feeling we’ll achieve it in 10–14 days and eventually raise about $30,000 in 45 days (kickstarter campaign total time).

What happened next?

Well, it’s September 24, 12:00am. It’s been almost 40 hours since we launched our campaign. We met our goal in less than 22 hours, met our first stretch goal of $25,000 in another 12 hours and as I’m typing this, the current number on my screen is $28,001. So I think I can say that things are going pretty good so far.

Once we met our goals, we published our stretch goals of $25K, $50K, $100K and $200K and what these goals will help us achieve. Details here.

We aren’t done yet. We’ll keep going till the end and raise as much as we can and help bring back a dying tradition, craft and art as much as we can. We’ve tried our best to set up the foundation and now we need your help. If you like what you see, back us. If not (we’ll try better next time, we promise), share the campaign, spread the word and help us save an 1800 years old craft.

Back us on Kickstarter

PS. A special shout out to Seth Godin for plugging this campaign in his post, Jacqueline Novogratz for her constant support and of course, all of you.

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How Does Allowing Donors To Anonymize Their Gifts Impact Their Size?

Academics are just as interested in understanding crowdfunding as anyone who has ever attempted to raise money through crowdfunding.

Dr. Anindya Ghose from NYU’s Stern School, has been focusing time and attention on crowdfunding for some time now. His most recent research in the field deals with the question of privacy. Some donors don’t want to be recognized on the crowdfunding site and/or don’t want the size of their donations to be visible to others.

Anindya’s research unravels the impact of privacy options on the number of donations and the average size of donations to help fundraisers figure out which strategy is best.

On September 24, 2014 at 5:00 Eastern, Anindya will join me for a live discussion about his research. Tune in here then to learn more about his research and his conclusions.

You can download an audio podcast here or subscribe via iTunes.

More about the Stern School:

The Leonard N. Stern School of Business is New York University’s business school. Stern is one of the oldest and most prestigious business schools in the world. The Wall Street Journal, Bloomberg Businessweek, and the Financial Times have consistently ranked Stern among the world’s top institutions for undergraduate and graduate business education.

Anindya’s bio:

Anindya Ghose is a Professor of Information, Operations and Management Sciences and a Professor of Marketing at New York University’s Leonard N. Stern School of Business. He is the co-Director of the Center for Business Analytics at NYU Stern, and the co-Chair of the NYU-AIG Partnership on Innovation for Global Resilience. He is the Robert L. & Dale Atkins Rosen Faculty Fellow and a Daniel P. Paduano Fellow of Business Ethics at NYU Stern. He has been a Visiting Associate Professor at the Wharton School of Business. He also serves as the main Scientific Advisor to 3TI China . He was recently named by Business Week as one of the “Top 40 Professors Under 40 Worldwide” and by Analytics Week as one the “Top 200 Thought Leaders in Big Data and Business Analytics”. His rise from assistant to full professor in 8.5 years at NYU Stern is widely regarded as one of the fastest in the history of the entire Information Systems and Marketing academic disciplines in business schools globally.

He has consulted in various capacities for Apple, AMD, Berkeley Corporation, Dataxu, Facebook, Samsung, and 3TI China, and collaborated with Alibaba, China Mobile, Google, IBM, Indiegogo, Microsoft, Recobell, Travelocity and many other leading Fortune 500 firms on realizing business value from IT investments, internet marketing, business analytics, mobile marketing, digital analytics and other topics. He has published more than 75 papers in premier scientific journals and peer reviewed conferences, and has given more than 200 talks internationally. He is a frequent keynote speaker in executive gatherings and thought leading events globally. His research has received 10 best paper awards and nominations. He is a winner of the NSF CAREER award and has been awarded 14 grants from Google, Microsoft and several other corporations.

His research analyzes the economic consequences of the Internet on industries and markets transformed by its shared technology infrastructure. He has worked on product reviews, reputation and rating systems, digital marketing, sponsored search advertising, wearable technologies, mobile commerce, mobile advertising, crowdfunding, and online markets. He also plays a senior advisory role to several start-ups in the Internet space. He has been interviewed and his research has been profiled numerous times in the BBC, Bloomberg TV, New York Times, Financial Times, Forbes, NBC, Xinhua, Time, LA Times, Reuters, Washington Post, New York Daily, National Public Radio, Wall Street Journal, MSNBC, CNBC, China Daily, Knowledge@Wharton, and elsewhere. He teaches courses on social media, digital marketing, business analytics and IT strategy at the undergraduate, MBA, EMBA, MSBA, and Executive Education level in various parts of the world including the US, India, and South Korea.

He is on the Research Council of the Wharton Customer Analytics Institute, serves as an Associate Editor of Management Science and a Senior Editor of Information Systems Research. He has degrees from IIM Calcutta and Carnegie Mellon University.

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Crowdfunding for St. Jude Children’s Hospital

A family recently approached me with the story of their son, grandson and nephew Israel who had been treated at St. Jude Children’s Hospital and their effort, steeped in gratitude, to raise some money for the hospital.

In order to learn more, I connected with grandpa John Swartz, speaking on behalf of Israel’s mother, Heidi Casson and Amy Wells, Israel’s aunt. Here’s the story they shared:

What is the social benefit you hope to achieve with or through your crowdfunding campaign?

Our goal is helping St Jude Children’s Research Hospital raise funds for fighting childhood cancer. Our son, nephew and grandson has gone through two surgeries for brain cancer. Israel is 3 years old and lives in Salt Lake City, Utah.
He visited St Jude in Memphis, TN for evaluation on his second cancer discovery. After their evaluation they felt he was receiving excellent care and treatment at Salt Lake City’s Primary Children’s Medical Center.
They felt for his benefit it was better to stay close to home. They conferred with the doctor’s at Primary Children’s Medical Center for Israel’s treatments.
We are very thankful for their counsel and advice during Israel’s chemotherapy and radiation.
St Jude gives hope to parents and families of sick children.
With help of donations no family pays for anything while their children are treated at St Jude.
St Jude’s research advances are commicated to children’s doctors and hospitals around the world.
We appreciate St Jude’s efforts and ask for donations to help continue their great work.

How much money are you hoping to raise and why? How much have you raised so far?

We are participating in Tampa, Florida’s St Jude Give Thanks Walk on November 22.
Our goal this year is $1200.00. We have raising $565.00 to date with 65 days to go.
The donations will go directly to St Jude Children’s Research Hospital.

Whom are you trying to help with your project and why?

St Jude Children’s Research Hospital.

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What does crowdfunding mean to women and minorities? Check it out!

Judd Hollas, CEO of the large investment crowdfunding site EquityNet, shares my passion and enthusiasm for the ways in which crowdfunding can democratize entrepreneurship.

Judd explained, “Race and gender inequalities have existed for years in investing with white males typically leading the pack in both investing in new ventures, as well as in being able to easily access capital for their own ventures. Historically, females and ethnic minorities have either shied away from the investing game or were just left out of it altogether.”

Here are a few specific observations he shared with me:

  • Nationally, 98% of CEOs/founders in investment funding are male, leaving only 2% females. At EquityNet Crowdfunding Platform, females represent 20.7% of management teams, making the number on this platform over 10 times higher than at the average firm.
  • On a national level, an average of 80% of managers in the investment funding world are white, with numbers around 1% representing blacks and 5%, Asians. At EquityNet, whites only make up 69.3%, meaning 7.4% of these CEOs/founders are black, 10.3% are Hispanic and 13%, Asian.

On Wednesday, September 24, 2014 at noon Eastern, Judd will join me for a live discussion about the implications of the social changes that investment crowdfunding will create. Tune in here then to watch the interview live.

More about EquityNet:

EquityNet has operated the largest business crowdfunding platform since 2005. The multi-patented EquityNet platform has been used by over 40,000 individual entrepreneurs and investors, incubators, government entities, and other members of the entrepreneurial community to plan, analyze, and capitalize privately-held businesses. EquityNet provides access to thousands of investors and has helped entrepreneurs across North America raise over $240 million in equity, debt, and royalty-based capital.

Judd’s bio:

Mr. Hollas is a pioneer in the field of crowdfunding with multiple patents granted for web-based capital marketplace systems. He is the founder and chief inventor of EquityNet and continues to lead the Company’s efforts to create and introduce innovative new products and services. He is responsible for the overall management of the Company, including its strategic direction and fiscal and professional integrity. Prior to founding EquityNet in 2005, Mr. Hollas served as Division Manager for Beta-Rubicon, Inc., a consulting firm specializing in technology assessment and business due diligence services. He conducted extensive research on methods of conventional due diligence, causes of private enterprise failure and methods for risk prediction, marketplace characteristics in the private equity industry, and it was during this time that he developed the business model for EquityNet.

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Michelson Found Animals Launches First Fundraising Competition on Crowdrise to Address Shelter Euthanasia

Michelson Found Animals Saving Pets Challenge Makes $100,000 in Grants Available To Help At-Risk Animals

LOS ANGELES (September 9, 2014)Michelson Found Animals (www.FoundAnimals.org), an independently funded nonprofit working to find the big ideas that reduce euthanasia in shelters, is launching the Michelson Found Animals Saving Pets Challenge, the first ever CrowdRise Challenge to specifically support companion animals, like dogs and cats. The Saving Pets Challenge is a fundraising competition where animal welfare organizations gain awareness, recognition, and most importantly, raise money for projects that address the underlying causes of shelter euthanasia in their community.

The organization that raises the most money to help at-risk animals will win a $50,000 grant from Found Animals; second place will win $20,000; and third place will win $10,000. Organizations may offer creative incentives to entice supporters to raise money for their team. Up to $20,000 in weekly “Bonus Challenges” will be awarded, and every team has an opportunity to win, not just the top fundraisers.

“Prize philanthropy is a great motivator to energize a community and come up with the big ideas that will help save some of the 3-4 million pets euthanized in shelters each year,” said Aimee Gilbreath, Found Animals Executive Director. “We created the Saving Pets Challenge to drive investment in those projects that can truly make an impact in local communities.”

There are no restrictions on the type of projects participants can raise money for, provided they address the common goal of saving pets from euthanasia in shelters. Teams can raise money for projects that prevent shelter intake, or accelerate live releases. Even those teams that don’t win the prize money, walk away from the campaign with every dollar they raise.

The Saving Pets Challenge launches Monday, September 29th at 12:00pm ET and runs through Thursday, October 30th at 11:59:59am ET. Organizations are encouraged to start registering now for Found Animals’ approval into the challenge.

For complete rules and details, visit: www.crowdrise.com/SavingPetsChallenge. For more information on Found Animals, please visit www.FoundAnimals.org.

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About Michelson Found Animals

Found Animals is an independently funded nonprofit that works to achieve one goal: find the big ideas that help reduce the number of pets euthanized in shelters each year. Led by business and medical professionals, we develop innovative solutions that address the underlying causes of shelter euthanasia. Programs address pet adoption, low-cost spay neuter services, pet microchipping and registration, and sterilization research. By offering a wealth of educational resources to pet owners and animal care professionals, Found Animals advances the health and safety of animals everywhere. Support for Found Animals and its initiatives come from the generous contributions of Dr. Gary Michelson and Alya Michelson. Follow our progress online at www.FoundAnimals.org, or via social media at Facebook, Twitter, and YouTube.

For more information on the Michelson Prize & Grants: www.michelsonprizeandgrants.org.
For more information on Found Animals Registry: www.found.org
For more information on Found Animals Adopt & Shop: www.adoptandshop.org

About CrowdRise

CrowdRise is the platform millions of people use to donate to charitable causes, create their own fundraisers and show the world their charitable lives. Launched in 2010 by Edward Norton, Shauna Robertson, and Moosejaw founders Robert and Jeffrey Wolfe, CrowdRise the fastest growing online fundraising website for charitable causes and doing good. The CrowdRise community has raised over $130 million for charity to date and is on track to raise another $130 million in 2014 alone. If Facebook is the place that defines you by your friends and Twitter is what you use to say what you’re doing right now then CrowdRise is the site for you to show how you give back. The power of the crowd is real, lots of small donations really do add up to create monumental impact.

CrowdRise is committed to innovation in fundraising, making raising money for your personal cause or charity fun and effective. It is the friend-to-friend fundraising home of The NYC Marathon, the Boston Marathon, The American Red Cross, Unicef, as well as celebrities like Sean Penn, Seth Rogan, Ian Sommerhalder, Sophia Bush, Paul Rudd, Olivia Wilde and Will Ferrell. The CrowdRise community was named a “Top 25 Best Global Philanthropist” by Barron’s. And Mashable named CrowdRise something like “the best place to raise money online for your favorite causes.”

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WebThriftStore Releases Major Website and Mobile Update

Adds PayPal to Checkout Process

NEW YORK, NY – September 19, 2014. WebThriftStore, a leading online fundraising platform for charities, today announced it has released a completely redesigned website and mobile experience based on feedback from donors, shoppers, charity partners, and leading e-commerce experts.

The totally revamped website and mobile experience gives WebThriftStore a sleek, modern look with a streamlined browsing experience. Shopping for products and donating into the marketplace is now more engaging and convenient than ever.

Shoppers also have a speedy, simplified checkout process that now includes PayPal. In general, there is much faster performance across the entire platform when browsing, searching, and purchasing.

“Our website and mobile updates clearly reflect the valuable feedback that we have received over past months,” said CEO Doug Krugman. “We have been paying close attention to e-commence shopping trends. We are listening to our charity partners and many of their collective 20 million supporters about how to streamline and make our site experience better, faster, and more satisfying. This is definitely a significant milestone.”

About WebThriftStore

WebThriftStore is a marketplace where nonprofits set up free online thrift stores.We are a complement to cash fundraising: instead of asking supporters for cash, nonprofits ask for in-kind donations (clothing, electronics, cars, etc.). These are listed and sold online to our large community of shoppers, including supporters and bargain hunters. Nonprofits hold no inventory and incur no financial risk.

We turn excess goods into cash for nonprofits, tax deductions for donors, and bargains for shoppers. Donors receive tax receipts, free shipping supplies, prepaid shipping labels, and free pickup from the United States Postal Service (USPS). Any registered 501(c)(3) can set up an online store, with no up-front costs or participation fees. WebThriftStore is privately owned and headquartered in New York City.

Download ThriftSNAP: http://itunes.apple.com/us/app/thriftsnap/id875896430
Shop for bargains: http://www.webthriftstore.com
Donate items: https://www.webthriftstore.com/app/#!/donate
Email us at info@webthriftstore.com
Twitter: http://twitter.com/WebThriftStore
Facebook: http://facebook.com/WebThriftStore

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City Union Mission Retains RAZ Mobile & JSMM For Social Media & Mobile Fundraising On 90th Anniversary Year

KANSAS CITY, Mo. —- In an effort to advance City Union Mission‘s fundraising via social media and mobile fundraising technology, two companies, Jennings Social Media Marketing (JSMM) and RAZ Mobile were retained by the Mission.

The kickoff campaign is a charity music concert, Celebrating 90 Years: More Than A Soup Kitchen, at First Baptist Raytown on Friday, Sept. 19, 2014 with musical performances by Lynda Randle and Paul Land and Ray Hildebrand. Buy tickets now or make a donation via the RAZ Mobile site. Additionally, a Facebook auction is going on now until Friday on the Mission’s page with auction items donated by the artists.

Several campaigns like this one are planned throughout the year including #FeedKCNow. JSMM brought longtime client Frank Ancona Honda to the Mission to be the first Kansas City company to have its own mobile fundraising page on the Mission’s RAZ Mobile account for the campaign. The page will be promoted to customers and fans across Frank Ancona Honda’s social media channels, website and e-blasts. Make a donation for #FeedKCNow.

According to Michael Ancona, president of Frank Ancona Honda, “In the past, Frank Ancona Honda has participated in fundraising initiatives from several local charities including by Coats For Kids and Catholic Charities, so we’re very excited to be involved in this inspiring campaign for City Union Mission. We know our customers will be excited to participate as well.”

Dennis Chapman, chief development officer at City Union Mission, said, “Thank you to Frank Ancona Honda for being the first to jump on the bandwagon. FeedKCNow is one of the biggest fundraising events of the year for the Mission. This new technology will elevate the giving opportunities and open up doors for the Mission that we don’t have today. More and more people are turning to mobile devices and smartphones for their everyday tasks, including making donations. With this new campaign, we hope to move from more traditional media into the digital era, making it easier for donors as well as ourselves to help the people who need it most.”

Dale Knoop, CEO of RAZ Mobile, added, “The City Union Mission plays a major role in making Kansas City what it is by helping those in need with so many things beyond just food. We are thrilled and honored to be serving their mobile fundraising and engagement efforts. Kudos to them for recognizing the amazing potential of mobile and social at work for serving those in need.”

Valerie Jennings, CEO of JSMM, said that she is grateful her clients can work together for a great cause. “It’s extremely rewarding when you can parlay your strengths as a company and your firm’s clients into one big initiative to help the homeless in Kansas City. I’m so excited to see the RAZ Mobile platform in action and benefit our clients at the same time.”

RAZ Mobile is also a client of JSMM. The two companies have been working on educating Kansas City and national nonprofits and companies about cause marketing and mobile fundraising in time for #GivingTuesday on Dec. 2, 2014. Right now, several of JSMM and RAZ Mobile’s customers have been matched up to launch cause marketing campaigns this year. Additionally, RAZ Mobile and JSMM have announced #HelpKC10 for Kansas Citians and nonprofits to nominate charities to receive free social media and mobile fundraising sites.

About RAZ Mobile:

RAZ Mobile allows nonprofits engaged in fundraising to quickly create a branded, content-rich mobile optimized site for more effective supporter communications and increased fundraising opportunities. Every donation goes immediately to the nonprofit’s existing merchant account and repeat donations can be made in seconds with a few taps on the donor’s smartphone or tablet.

About JSMM:

JSMM is a full service company that utilizes the art of online storytelling with the science of measuring quantifiable results. JSMM creates comprehensive social media marketing, mobile, Web videos and website design and development strategies. The company represents publicly traded to medium-sized businesses across the U.S. and overseas including technology, sports, sustainability, entertainment, travel, financial, healthcare and real estate.

About City Union Mission:

Founded in 1924, City Union Mission is an evangelical Christian ministry committed to sharing the Gospel and meeting the spiritual, physical, and emotional needs of men, women and children who are poor or homeless.

About Frank Ancona Honda:

Frank Ancona Honda is located at 1000 N. Rogers Road, Olathe, Kan. 66062. Like the dealership on Facebook and follow it on Twitter at @AnconaHonda for great specials on new and pre-owned vehicles, service and parts.

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