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The best source for news and information about crowdfunding for good.

Crowdfunding for Social Good

Devin D. Thorpe

Devin Thorpe

Monthly Archives: December 2016

Environics Communications Announces Washington, D.C., #GivingTuesday Winners of $20,000 Communications Grant

Press Release – WASHINGTON, Dec. 21, 2016 /PRNewswire-USNewswire/ — Environics Communications in Washington, D.C., is pleased to announce the two beneficiaries of its #GivingTuesday initiative, which donates $20,000 of pro-bono communications work to two Washington-area nonprofits. After reviewing many qualified and worthy submissions, Environics selected the Animal Welfare Institute and the Mathematical Association of America to each receive $10,000 worth of communications work.

Both recipients were selected because of their clearly defined goals and measurable impacts. Environics was inspired by the Animal Welfare Institute’s dedication to alleviating the suffering of animals and the Mathematical Association of America’s work to advance accessibility to education in mathematical sciences at the elementary, secondary and collegiate levels.

“We are delighted to provide both these nonprofits with a dynamic communications campaign, including both digital and traditional tactics, to help them further their missions,” said Mimi Carter, U.S. General Manager of the Toronto-based agency. “Community outreach is part of our agency’s culture and this is an exciting opportunity for us to provide some compelling strategies and tactics to help them reach their goals.”

“Our working partnership with Environics Communications will strengthen our efforts to save the vaquita, the world’s smallest and most endangered porpoise, from extinction,” said Amey Owen, Public Relations Coordinator at the Animal Welfare Institute. “The agency’s support will enable us to raise public awareness about the plight of the vaquita. We look forward to collaborating with Environics on this campaign.”

This #GivingTuesday campaign is an extension of Environics’ commitment to giving back to organizations in the D.C. area that are having a measurable impact in the community. In addition to this effort, Environics also supported the Giving Tuesday campaign of local nonprofit Inner City-Inner Child, another of the agency’s pro-bono clients.

To learn more about Environics’ work with nonprofits, click here.

About Environics Communications

Environics Communications, Inc. , is a full-service, integrated public relations and marketing communications agency. Since our founding in 1994, the company has grown to a staff of more than 140 in the U.S. and Canada with clients in the association/nonprofit, consumer markets, corporate/financial, environment, healthcare, and technology. We proactively seek big ideas in order to achieve results with impact.

New Social Brand Lets You Shop And Give What You Want To Any Nonprofit in America

SOUTH FLORIDA (December 20, 2016): The Thx Co. (“Thanks”), a pioneer in a new era for social enterprise, has developed an innovative platform that allows consumers to buy responsibly sourced, high-end, everyday products at cost, far below traditional retail value. Customers can donate the savings or any amount they’d like, to any one of over 1.8 million charities in the U.S. through their new API from Guidestar. Championing a model of customizable impact, shoppers pick a cause and then choose to match the traditional retail value or give any amount they want.

Visit our Kickstarter page

On December 15th, with the launch of a new Kickstarter campaign, The Thx Co. is taking the final steps towards launching one of the most inclusive and widest reaching ‘social good’ brands ever.

Founded by the philanthropic brother duo, Ricardo Juan and Ricardo Jose Bueso, The Thx Co. is more than just a lifestyle brand with apparel, fragrances, soaps, candles, and other daily essentials. Thx makes giving accessible, revolutionizing the concept of ‘giving back’ and turning social enterprise on its head. “We price all of our products so you can pay less and give more”, said Ricardo Jose.

Many people are not aware that a lot of social good companies have significant markups over their actual cost of goods. Often these products are priced out of reach for the majority of people who may have an affinity for doing good with their purchasing dollar. The Thx Co. solves this problem with a model based on quality, affordability and customizable giving.

The Thx Co.’s online shopping experience is very simple:

  1. Choose a Cause
  2. Shop the Marketplace
  3. Give What You Want

As a B-Corporation, The Thx Co. creates products with ethical partners that are just as consciously-minded. For example, their naturally scented, wood wick, 100% soy wax candles provide jobs for young adults with developmental disabilities.

The Thx Co. also acts as a catalyst for smaller nonprofits looking to expand their reach and increase their fundraising potential. Making it easy for nonprofits to raise funds, Thx offers easy to share “Shop+Give” widgets and monthly subscriptions with recurring giving options. “Ultimately, we want to reframe how generosity looks,” said Ricardo Juan.

More information can be found here:

Top Non-Profit Selects RallyUp for Online Fundraising Campaign

United Nations Foundation is latest global non-profit to select comprehensive technology platform RallyUp for next-generation online fundraising

Press Release – TUCSON, Ariz., Dec. 21, 2016 /PRNewswire/ — On the heels of its successful $7 million online fundraising campaign on behalf of Nike and the Michael J. Fox Foundation, nonprofit fundraising platform RallyUp announced it has been selected as the technology partner for another high-profile nonprofit fundraising campaign, Nothing But Nets. In partnership with the United Nations Foundation and the Golden State Warriors, Nothing But Nets is a global campaign that helps families fight malaria by providing bed net essentials to areas that need them most.

“We’re gratified to see our growing momentum as the technology provider of choice for these large global campaigns,” commented RallyUp founder and CEO Steve Bernat. “Our proprietary platform was built to manage all aspects of this new generation of online fundraising campaigns, which require expertise in security and logistics involving hundreds of thousands of participants and infrastructure capable of managing all types of campaigns.”

Since 2012, the United Nations Foundation has managed Nothing But Nets in partnership with Golden State Warriors point guard and two-time NBA MVP Stephen Curry, who donates three malaria-prevention bed nets for every three-pointer he scores for the Warriors. To date, the Nothing But Nets initiative has raised more than $60 million.

The selection of RallyUp as the technology platform for the campaign comes in the wake of RallyUp’s role as the technology provider behind Nike and the Michael J. Fox Foundation’s highly publicized initiative in October that raised $7 million for Parkinson’s Disease research. RallyUp was chosen for its comprehensive technology capabilities and expertise in innovative online fundraising formats.

About RallyUp:, founded by technology entrepreneur Steve Bernat, is a comprehensive fundraising platform for charitable organizations. From fundraising to donor and data management, RallyUp helps nonprofit organizations execute creative campaigns representing the next-generation of donor-involved giving.

About Nothing But Nets:

Now in its tenth year, Nothing But Nets is a global campaign to save lives by preventing malaria, a disease that claims the life of a child every two minutes. Nothing But Nets has raised $60 million which is used to deliver nearly ten million bed nets to families in need. In addition to raising funds for its UN partners, Nothing But Nets raises awareness and voices to advocate for critical malaria funding for the U.S. President’s Malaria Initiative and The Global Fund to Fight AIDS, Tuberculosis and Malaria. It only costs $10 to help save a life from this deadly disease. Visit for more information.

About The United Nations Foundation:

The United Nations Foundation builds public-private partnerships to address the world’s most pressing problems and broadens support for the United Nations through advocacy and public outreach. Through innovative campaigns and initiatives, the Foundation connects people, ideas, and resources to help the UN solve global problems. The Foundation was created in 1998 as a U.S. public charity by entrepreneur and philanthropist Ted Turner and is now supported by philanthropic, corporate, government, and individual donors. Learn more at

Thundercloud Subs Turkey Trot Raises $330K In 2016; Cumulative Donation To Caritas Surpasses $3 Million

Press Release – AUSTIN (December 20, 2016)—Today, the owners of ThunderCloud Subs presented Caritas of Austin, a local nonprofit that supports Austin’s working poor and homeless people, with a check for $330,000, the proceeds raised at the 26th annual ThunderCloud Subs Turkey Trot held on Thanksgiving Day.

This is the second largest donation to Caritas in the Trot’s 26-year history (the largest was $335,000 in 2014.) ThunderCloud donates all of the proceeds from the annual event directly to Caritas. This year’s donation brings the cumulative total raised for Caritas to more than $3.1 million— $3,113,375 to be exact.

The ThunderCloud Subs Turkey Trot, Austin’s beloved Thanksgiving tradition, is the largest five-mile run in Texas and also includes a one-mile walk and a Kids’ K that all take place outside the Long Center for the Performing Arts. Nearly 20,000 people participated this year.

“We are honored to receive the continued support of the Austin community for our event and for Caritas of Austin,” says Mike Haggerty, co-owner of ThunderCloud Subs, run director for the Trot, and board member emeritus of Caritas.


The money raised at the event each year helps Caritas achieve its mission, according to Jo Kathryn Quinn, executive director. The proceeds from this year’s event will fund a variety of programs, and specifically the $330,000 will help Caritas end homelessness for more than 100 families, serve more than 85,000 meals in their community kitchen, or move 20 chronically homeless individuals off the streets and into permanent housing with support services for an entire year. “These are just a few examples of the positive, tangible impact ThunderCloud Subs’ support has on the entire Austin community,” Quinn says.

“Caritas of Austin is incredibly grateful for the continued support of ThunderCloud Subs for the past 26 years. The money raised at the ThunderCloud Subs Turkey Trot each year is critical to Caritas’ work helping thousands of individuals and families achieve self-sufficiency,” says Quinn.

“We are proud to be a part of the ThunderCloud Subs Turkey Trot, and want to not only thank the ThunderCloud Subs staff and volunteers, but also the participants, who continue to make this event a success,” Quinn says.

For more information about the ThunderCloud Subs Turkey Trot, go to

The World Is Failing Syria: Help Us Help Them

Press Release – The situation in Syria is now more critical than ever. Since the beginning of the crisis over 300, 000 Syrians have lost their lives. More than 6.5 million people have been displaced inside the country and some 4.8 million have sought refuge in neighboring countries.

Over 500,000 children live in 16 besieged areas across the country, almost completely cut off from sustained humanitarian aid and basic services. And more than 2 million children are out of school.

It’s difficult to not feel helpless when watching images of Syrian children in desperate conditions. It seems like no number of terrified, shocked or hurt children is enough to make it stop.

So this holiday season Shivani Singh, one of the co-founders of PATHFINDER- a Canadian social enterprise, decided to do something about it. She will be visiting and bringing much needed supplies to the children in the refugee camps along the Western Syrian border. The children closest to the struggle are those who are most neglected, and PATHFINDER’s mission is to bring them a bit of holiday cheer.

Presents for these children are necessities like clothing, blankets and other winter basics. Along with these items, Singh will also be bringing the children gift-wrapped treats and holiday goodies.

PATHFINDER is a Canadian social enterprise with a mission to impact global development through innovative solutions to enable local social entrepreneurs, promote academia, and influence policy. This mission is a pro-bono, humanitarian relief effort and anyone who is interested in getting involved can find out more by visiting the campaign or PATHFINDER website.

NextGen Crowdfunding Announces Investor Commitments in Title III Equity Crowdfunding Pass $15 Million Milestone

NextGen Data Shows A 262% Quarterly Increase in Title III Investments Since New Rules Took Effect in May


December 16, 2016 09:00 AM Eastern Standard Time: LOS ANGELES–(BUSINESS WIRE)-NextGen Crowdfunding, the leading company that helps people explore investment crowdfunding, announces that investor commitments into Title III equity crowdfunding campaigns have surpassed $15 million. NextGen is tracking Title III companies through the “NextGen Dashboard,” which displays progress of investor commitments since the new SEC crowdfunding regulations took effect last May.

According to NextGen data, there has been a 262% growth in investor commitments between the second quarter and fourth quarter of this year. NextGen research also shows that investor commitments have effectively doubled each quarter since the new regulations took effect last May:

  • Second Quarter (May-June): $2,204,733 total investor commitments
  • Third Quarter (July-September): $4,825,132 total investor commitments
  • Fourth Quarter (October-December): $7,985,497 total investor commitments

“As 2016 comes to a close, it’s very encouraging to see that the equity marketplace has found success in its first eight months and is growing at a steady pace,” said Aubrey Chernick, founder of NextGen Crowdfunding. “A continued increase in monthly investor commitments is a positive sign that both accredited and first-time investors are exploring equity crowdfunding with heightened enthusiasm as they become more familiar with the different offerings and opportunities.”

The new Title III rules – also known as “Regulation Crowdfunding” – enable even first-time investors to fund startups online with as little as a few hundred dollars of investments. Using Title III crowdfunding, companies are able to raise up to $1 million.

As the equity crowdfunding space continues to evolve, NextGen is creating new resources to track the growth of the industry. NextGen recently launched an Indiegogo equity crowdfunding tracker on after Indiegogo began offering equity investments. The “Indiegogo Crowdfunding Watch” dashboard will specifically monitor equity investments available on the Indiegogo platform.

Important information on NextGen Dashboard chart data and accuracy can be found here.

About NextGen Crowdfunding

NextGen Crowdfunding helps people explore the new era of crowdfunding. Through unique, online live events, NextGen enables individuals to discover, follow and support companies launching crowdfunding campaigns. NextGen’s unique Ignition™ Events give companies and emerging businesses a place to present their investment crowdfunding campaigns, and its Crowdfunding Video Awards program showcases the best videos to pitch crowdfunding campaigns. NextGen also provides educational content, including online webinars, boot camps and videos, to inform the public about crowdfunding as well as to provide education to, and visibility for, companies with crowdfunding campaigns. As a purpose-driven company, NextGen aims to encourage entrepreneurship and help spark a new economy. Visit

TAKE THE LEAD Advances Women In All Levels Of Leadership And Launches Its First 24-Hour Online Fundraiser 12/20

New matching funds campaign urges women and those who support parity to pledge to be #PowHerfulTogether

Press Release – (New York, NY)Take The Lead, founded in 2013 by its President Gloria Feldt, an author and activist, and board chair Amy Litzenberger, will launch its first online fundraiser at noon on December 20th. In this 24-hour campaign the organization will bring attention to the most potent act now needed on behalf of women: create a viable and durable pipeline of women trained to lead in for-profit, non-profit and governmental arenas. Leadership expert Nancy O’Reilly and her foundation, WomenConnect4Good, have pledged to match dollar for dollar any contributions up to $300,000.

The numbers tell the story: women represent more than half the U.S. population. Women students outnumber male students in universities. Research shows that more women in leadership lead to higher profits. Women are the primary breadwinners in over 40% of American families and still make 21% less than men. Women occupy almost 50% of the workforce yet fewer than 20% of leadership positions. Women have been stalled at that leadership level across all sectors for almost two decades: Take The Lead has a uniquely effective program to break that logjam.

Take The Lead’s mission is to prepare, develop, inspire, and propel women to take their fair and equal share of leadership positions across all sectors by 2025. It provides actionable tools for women to take to reduce the wage and leadership gap and improve workplace policies such as paid parental leave. Studies show that increasing the number of women in leadership reduces turnover and increases ROI. Take The Lead believes it is time to bring the U.S. more in line with other nations around the world to enjoy the benefits women in leadership bring to organizations and their bottom line—and because it is the right thing to do.

Feldt says: “This mission has never been more important. To achieve leadership parity and ensure positive change, we must mobilize, take risks and embrace the importance of community, of supporting one another, and of speaking up when something is not right. What we are doing is working. It gives women the resources, skills and community support to take the lead in their own lives. ”

In just under two years, Take The Lead has reached over one million worldwide offering trainings, online courses and free resources to increase the skills, knowledge, confidence and abilities among women at diverse stages in their career. Through its Leadership Ambassador trainings the organization creates dynamic workshop leaders who can spread Take The Lead’s curriculum throughout the country. In 2017, Take The Lead will also prioritize one of the most critical elements of women’s success: mentorships. In collaboration with Glassbreakers, Take The Lead aims to sign up one million mentors in a program that will link generations and skills to help women achieve their personal goals.

The 24-hour fund drive’s motto—we are #PowHerfulTogether— calls on all to support this vital work of leadership parity.

For more information on the founders and Take The Lead and its many programs please visit

Himalaya Waste Projects Under Threat Of Closure


The waste management projects in Bhagsu and Triund mountain camp may soon be shut down due to lack of funds. Here’s how your CSR Funding can help.

This cause is featured on Fund My Project as part of‘s collaboration with

This cause is featured on Fund My Project as part of‘s collaboration with

Project by: Waste Warriors

Funding Required: INR 12 Lacs

Category: Eligible CSR activity as per Companies Act 2013, Schedule VII

(iv) ensuring environmental sustainability, ecological balance, protection of flora and fauna, …conservation of natural resources and maintaining quality of soil, air and water;


Here’s what the Waste Warriors have to say about their project:

Waste Warriors has been working hard to keep the mountains clean since 2012 but the Dharamsala project will soon be stopped unless we raise enough funds to continue working there. Triund has become known as one of the cleanest hiking destinations in the country, despite being visited by approximately 10,000 people each month but sadly, due to lack of support and no financial assistance from the Government and the businesses there, we are now running at a huge deficit with the project and a decision has been made to close it down.

In addition to the Triund project we also provide a waste collection in Bhagsu and the majority of places we collect from have no vehicle access making our work extremely challenging. We host weekly clean’s drives at Bhagsu waterfall and out in the local community, provide dustbins for use by the general public, do awareness raising art projects, educational children’s events etc.

We have collected and processed over 980 tonnes of waste from Bhagsunag and Triund since August 2012 and if we cease to work in these areas, the results will be catastrophic!

Kids Dharamsala

Urgent Appeal

Please donate so that we can keep our projects going and continue to take care of the mountains. Everyone agrees that the work we are doing is essential but we cannot continue without funding. Please share this page with your friends, family and contacts so they too can support our cause.

About the NGO

Our Founder Jodie Underhill started the Triund project in 2009. She was so dismayed to see the garbage strewn around the mountain camp and down the mountainside, that she immediately started clean-up drives, a weekly waste collection service and set up a recycling station at Galu, the popular trekking crossroads. Waste Warriors was registered in 2012 and has been doing awesome work there ever since.

Waste Warriors is a not for profit organization and a registered society committed to tackling India’s garbage problem. We do this through a combination of direct action, liaison and awareness raising, with an emphasis on civic pride and education. We have projects in Dharamsala, Dehradun and around the Corbett Tiger Reserve. We employ around 60 members of staff, the majority of those are Waste Workers from some of the poorest sectors of society. Our work has been praised across the country but fundraising remains our largest challenge.


The Current Situation

The project is managed by Project Assistants Vivek and Sanam, who recruit volunteers to help them clean the trail and segregate the waste from all of the chai shops and guest houses en-route to and at the mountain camp itself. The segregated, bagged up waste is then bought down to Bhagsunag by the mules that take the supplies up the mountain. Last year we spent nearly a lakh on mules alone to bring all of the waste down. Recyclable waste is then further segregated and sent for recycling and the non-recyclable waste goes to the official dumping ground in Lower Dharamsala.


Our Other Projects in Dharamsala

In addition to the Triund project, we also run a number of other projects in the Bhagsunag area. These projects are also at risk of closure as we do not have the funding to sustain them.

Door-to-Door Waste Collection

We run a door-to-door waste collection for businesses and households in Lower and Upper Bhagsunag and collect from over 200 places during the busy tourist season. Given that many of these places are inaccessible by road, our Green Workers have to carry waste for up to 2km’s. The terrain is steep meaning our workers have to be in prime physical shape to do their jobs. Providing a waste collection service has massively reduced the amount of burning and dumping in the forest and nullahs (streams). We receive monthly donations from the households and businesses but not enough to cover the costs of providing the service.


Maintaining the Cleanliness of Bhagsunag

This once sleepy village is now a mass of hotels, guesthouses and restaurants. During the main tourist season, Bhagsunag sees an average of 5000 tourists per day! The Municipality only employs 2 people to clean there, the same amount that they had 7 years ago despite the increase in tourism and population. Our workers maintain the cleanliness of the main square and taxi area, the main shopping hill and the two children’s playgrounds.


We are huge advocates of the importance of dustbins – we have installed dustbins all over Bhagsunag, and we empty them on a regular basis. We also empty dustbins that have been installed by the Vyipar Mandal, so in total we manage 42 dustbins. Dustbins are essential if cleanliness is to be achieved and people definitely use them if they are available.

Use dustbins

Bhagsu Waterfall

Every Thursday we host a clean-up at tourist hotspot, Bhagsu Waterfall. Not only is this place visited by thousands of tourists it is also used as a place for swimming and washing clothes by the locals. In addition to cleaning around the waterfall we also clean the trail that leads there from Bhagsu. We provide a waste collection service to the businesses in this area and have installed signage and dustbins there in order to mitigate littering.


Community Clean-Up Drives

We conduct regular community clean-ups in our local area, including the surrounding forests and hiking trails. We choose an area to clean, recruit volunteers to help us, many of them are tourists passing through and others are from various organizations. We work hard to involve community members but it’s not easy due to the social stigma attached to waste. We ensure that waste is collected segregated so that we can recycle as much as possible.

Educational Programmes

We truly understand the importance of educating the next generation about waste management so we run educational children’s events and conduct activities with schools. Local school children get involved in our clean-up drives and awareness raising activities too.


Please Support Us!

For all of you that can appreciate the beauty of the mountains, want a clean India or have seen first hand how important our work is please donate. Share this appeal on your social media, speak with family and friends and help us to raise enough funds to cover our basic expenses for the Dharamsala project for the year ahead. Thanks in advance for all your help.

Please take a few minutes out of your busy schedule to watch this video.

Want to Fund this Project?

Visit here and support the cause.

Looking for funding?

If you have a social project that’s high on innovation and impact, but running low on financial fuel, do write in to Nidhi Singh at with your proposal, and we’ll feature it on FUND MY PROJECT.

Re-published here as part of Your Mark On The World’s collaboration with


Johnson & Johnson’s CaringCrowd Offers Crowdfunding for Public Health Efforts

You can download an audio podcast here or subscribe via iTunes.

Johnson & Johnson, the pharmaceutical behemoth, operates CaringCrowd, a crowdfunding site for global public health initiatives. The platform provides a way for nonprofits and others working in public health to seek funding for their projects.

Derek Fetzer, the Director of the program, notes that public health initiatives are chronically underfunded. “A considerable portion of the world does not have access to health care and many local organizations are ideally positioned to help. They possess unique knowledge of the communities they work with, thus understanding which interventions will truly make an impact on the lives of vulnerable populations. However, these organizations face a critical challenge: funding.”

Derek explains that the goal isn’t just to scale up what’s already working, but to drive innovation. “We developed CaringCrowd, a crowdfunding platform, to enable collaboration on global public health challenges, foster innovation, and support funding that can help get needed resources to people faster and more efficiently.”

The J&J team screens the projects to ensure that they align with corporate values. “All submitted projects are reviewed by a team of advisors to ensure they fall within our definition of public health. CaringCrowd is sponsored by Johnson & Johnson and does not charge a fee.”

As the effort is relatively new, the challenge they face is building the critical mass needed have the intended impact, Derek says. “The platform has recently launched and we are diligently building awareness of the platform. Towards this end, we are active on social media and get involved in events (e.g., we were present at the Global Citizen Festival in September 2016).”

Derek Fetzer, courtesy of CaringCrowd

Derek Fetzer, courtesy of CaringCrowd

This means that at least for the present, project funding will be relative modest, Derek adds. “For the immediate future, most projects will be of a smaller size, generally less than $30,000. As crowdfunding grows and consolidates, I would expect that larger scale projects take place. However, the impact of even small projects can be huge – a little can go so very far in many parts of the world!”

Derek has a grand vision for CaringCrowd. “Our mission is to provide a trusted platform for helping global public health projects get the funding they need. Imagine how we could positively affect the lives of so many neglected populations if we achieved the size of some of the other major crowdfunding platforms!”

On Thursday, December 15, 2016 at 1:00 Eastern, Derek will join me here for a live discussion about CaringCrowd’s efforts to improve public health through crowdfunding. Tune in here then to watch the interview live. Post questions in the comments below or tweet questions before the interview to @devindthorpe.

More about CaringCrowd:

Twitter: @caringcrowd

CaringCrowd(R) is a crowdfunding site 100% dedicated to global public health. Individuals who want to support public health can browse projects that need funding and make a pledge to help. Any 501(c)(3) non-profit can submit a project and funding goal for consideration on the platform. Then, submitted projects are reviewed by a team of advisors to ensure they fall within our definition of public health. This platform was created by Johnson & Johnson as a driver for collaboration on global public health, and as a new way to bring funding to organizations tackling key public health challenges on the ground.

Derek’s bio:

Twitter: @derekfetzer

Co-founder and Team Leader of CARINGCROWD®. Originally an industrial engineer from Peru and from Purdue University, Derek has over 23 years of strategy, consulting, and business analytics experience across different industries, spanning the US, EU, and Latin America. For the last 10 years, Derek has worked in the area of infectious diseases, collaborating on key product launches in HIV/AIDS, HCV, and tuberculosis. His career interest is in improving access to healthcare around the world by empowering the “crowd.”

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Devin is a journalist, author and crowdfunding speaker who calls himself a champion of social good. With a goal to help solve some of the world’s biggest problems by 2045, he focuses on telling the stories of those who are leading the way! Learn more at!


Launching of The Second Round of The Merry Christmas Campaign For The Homeless: A Wave of Solidarity Throughout The United States

The search engine Lilo is launching its Merry Christmas campaign for the homeless for the second year in a row. The goal: to offer gifts and deliver words of solidarity to homeless people throughout the United States. And it will be free for Internet users!

What if you could write a little note to a homeless person for Christmas and offer him or her a gift, would you do it?

Each year, more than 500,000 people find themselves on the streets during the winter and holiday season (1). Based on that number, the co-founders of the search engine came up with an idea: allow all Americans to participate for free in a campaign of solidarity for homeless people during the holiday season.

The idea is very simple; each web user can write a short message on the website These messages will then be printed and distributed to homeless people. And that’s not all! Every beneficiary will also be able to choose a gift with an average value of $30. The money for these gifts comes from searches done on the search engine In fact, for every search that is made on a search engine, money is generated. Lilo allows you to redirect this money to pay for Christmas gifts for homeless people. In this way, everyone is able to participate for free by doing internet searches on during the month of December.

The goal is to be able to give a heartwarming gift but also to share a moment with them. We often pass by these people without even noticing, this campaign is a great opportunity to take the first step.

In 2015, more than 5,000 notes were distributed and several thousands of dollars raised thanks to searches made on the search engine

Last year, this campaign enabled offer many gifts. This year, lilo is aiming to give more than 1,000 gifts.

But what kinds of gifts are offered?

Most often, the homeless ask for warm clothing, a night in a hotel, or a warm meal but some wish for gifts a bit more original such as a radio set, a watch, or a phone.

How to participate ?

In order to participate, it’s very simple, all you need to do is go on the site and write a little note for Christmas. You can also raise money for the gifts that will be distributed by changing your search engine for the duration of the holiday season, which can done on the site

Video and website

Website :
Video :

To know more about the search engine Lilo,

To know about the projects supported by Lilo :

To access the little notes :


Lilo was launched in 2015. It has already raised more than $150 000 through the 50 projects that it supports. Today, more than 12 million searches are made every month on Lilo.

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