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Crowdfunding for Social Good

Devin D. Thorpe

Devin Thorpe

ActBlue Shatters Records, Raises $2 Billion From More Than 54M Contributions

Press Release – (Somerville, MA) Small-dollar donors made history last night when they surpassed $2 billion in donations through ActBlue since its founding in 2004. ActBlue shattered records in 2017 – raising more than $500 million.

Grassroots donors made more than 16 million contributions in 2017, with each contribution size averaging $31.95, a major testament to the power of grassroots giving. It wasn’t just individuals harnessing the power of ActBlue’s online giving platform last year – 7,982 nonprofits, candidates at all levels, and other organizations used ActBlue to raise money.

“Small-dollar donors are the backbone of our democracy, they are the donors that are fueling the resistance, helping candidates win, and engaging like never before,” stated ActBlue Executive Director Erin Hill.

These successes emphasize the energy behind democratic giving – bolstering Democratic campaigns, progressive organizations, and a broad swath of causes while empowering small-dollar donors in the era of Citizens United and behemoth Super PACs.

“The number of new donors, express users and organizations using ActBlue makes one thing abundantly clear: grassroots donors are fired up in 2018, and we don’t expect that momentum to slow down anytime soon. We are expanding our user base and increasing the power of individual small-dollar donors in a political environment flooded with money from special interests,” added Hill.

ActBlue By The Numbers:

  • ActBlue raised more than $500 million in 2017 – that’s more than twice the amount raised in 2015.
  • The number of candidates at all levels using ActBlue spiked in 2017:
    • 2.1 times the number of candidates for state legislatures compared to 2015
    • 2.6 times the number of candidates for the U.S. House of Representatives compared to 2015
    • 2.8 times more candidates for governor compared to 2013
  • More than half of ActBlue’s 2017 donors were first-time donors.
  • All 15 candidates who flipped legislative seats in Virginia this year used ActBlue.
  • Over 4.4 million people use ActBlue Express – allowing donors to give to candidates and causes with just one click.
  • Of all the contributions in 2017, 64.5% were made using ActBlue Express.
  • Over 40% of contributions were made on mobile devices, so ActBlue decided to meet users where they are and enabled donations through Apple Pay in 2017.

“In 2017, ActBlue saw its strongest performance in it’s 14 year history. These numbers are a strong indication that small-dollar donors are going to be poised to shift our nation’s political landscape in 2018. Big things are coming,” concluded Hill.

About ActBlue:

ActBlue is a nonprofit, building fundraising technology for the left. Their mission is to democratize power and help small-dollar donors make their voices heard in a real way. ActBlue develops top-of-the-line fundraising software and offer simple, intuitive tools to help campaigns and organizations connect with new and existing grassroots donors. As a result, nonprofits thrive and Democratic campaigns get more donations through ActBlue than any other platform. ActBlue acts as a conduit federally and in most states, which means they provide the infrastructure for campaigns and organizations to fundraise online, but don’t fundraise on behalf of anyone. Unlike groups that spend large sums of cash from undisclosed sources, ActBlue offers grassroots donors a way to give fully disclosed donations to the candidates and causes they choose.

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