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The best source for news and information about crowdfunding for good.

Crowdfunding for Social Good

Devin D. Thorpe

Devin Thorpe

Actress Working To End Global Warming

Aria McKenna, is raising money for her web series called Revolution Earth for The Global Cooling Project on Indiegogo.

Recently, I caught up with Aria for a quick interview. Here’s what she told me:

What is the social benefit you hope to achieve with or through your crowdfunding campaign?

We live in a society where we are constantly giving financial support to companies that are actually warming the planet, and destroying our habitat and resources. I plan to highlight and promote sustainable companies, linking people to their green businesses and technologies, helping empower them to be a part of the solution. The idea is to create sustainability between our economy and our environment. I will put a strong emphasis on companies that help lower our carbon footprint. Therefore, people will be living lives that help create a pathway to a safer and healthier future for our children.

I think many people have developed a sense of apathy about the direction we are heading on the planet, because they do not see how they can really make a difference. However, we have the ability to use the economy to our benefit, sending strong messages to corporations that refuse to change their destructive habits, but we need power in numbers and knowledge. And this gap needs to be filled in a way that is appealing and actionable for the masses. With the production of the web-series, ‘Revolution Earth’ to be integrated into this plan, this is the gap I plan to fill.

How much money are you hoping to raise and why? How much have you raised so far?

My campaign goal is $16,360.

We need funds to buy time to build a healthy foundation for The Global Cooling Project web-site, and bring us into pre-production for the Web-Series. Honestly, more than this is needed to assure the level of production I would like to see for this project. But we need to build the site, and create some solid partnerships with sustainable businesses, technologies, and organizations, building a cross promotion network. We will also need lawyer services and consults with a business specialist to help make sure we have a sound structure, and LLC put in place.

The web-series, called ‘Revolution Earth’ has a basic story structure in place. There are some key plot points, and some critical characters that have been built, but I plan on working with a professional writer to help flesh out the details, and to make sure the entire series is solid. The key is for the series to be so engaging, exciting, romantic, and sexy, that it appeals to the escapist desires in people. But it also needs to educate and inspire people to become a part of the solution at the same time.

I plan to create a solid teaser, or, if I have enough, a pilot episode at the end of this. But if we raise much more than this, we could get the entire series made. Right now, we have about $2,300 so we have much more to go! There has been amazing progress behind the scenes, amazing people reaching out, and offering support and some powerful connections, but we really need more funds to keep pushing through!

Oh, and the odd number? I thought I’d put a little good luck in the number. Our end date is September 16th, and 360 is a Revolution of the Earth!

The Global Cooling Project and Revolution Earth Indie Gogo Pitch from Aria McKenna on Vimeo.

Whom are you trying to help with your project and why?

I could say I’m trying to help the planet. And I am. But of course, people argue it will survive without us. And it will. Whatever tainted, and mutated version of it could always survive… But. The health and well being of the creatures upon the planet could be questionable. And, who will be hurt the most if we refuse to make changes? Our future generations… Mainly, our children.

If things continue, we will be leaving them with a system built on self destruction. We will be allowing an economy that puts dollars before their lives. And I don’t believe that’s an acceptable option. It’s our jobs as parents and grandparents to do more than that. It’s our job not only to find solutions, but to use them. And it’s not always easy, but it can be a lot easier than we think it is. We just haven’t been encouraged to see it.

So it’s entirely selfish. I don’t want to believe that I’m giving my daughter a world of droughts, and fires, and floods, and hurricanes like the one she experienced with Hurricane Sandy. I want to believe there will be hope for her to have a flourishing food supply, so that people are not fighting over it. I want her, and future generations to look back with gratitude for what we did. I don’t want them to look at their parents generation, and think, what the hell did they do to us? What the hell did they do to our planet?

What rewards, if any, are you offering to your supporters?

I am primarily offering a lot of recognition based rewards. I have a lot of friends who are artists, and in the film community, so the idea is that various levels of exposure for their crafts could be valuable. Also, I was concerned about the expense and environmental impact of making a lot products that may not be utilized. We’re giving away autographed photos from cast members, script copies, special access to events, a producer credit, exposure on the website, and various special thanks in the series.. We are also giving special ‘MADE POSSIBLE BY’ title cards for the show at various levels.

Honestly, the model for the Indie Gogo campaign is very similar to the model I was wanting to create for sustainable companies and organizations. I wanted to create the structure within the campaign, so I could get started on building some of those key relationships and begin affiliations with companies I would like to promote. I would still really like to build these kinds of relationships as early as I can. The key is that the planet and future generations will be benefited when people switch to their services or products, or become involved with their organizations.

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Devin D. Thorpe

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