Salt Lake City, UT, November 19, 2015 – Cotopaxi (www.cotopaxi.com), the outdoor gear brand with a social mission, is proud to announce the #JustLikeUs Lantern Festival to raise awareness about the refugee crisis in the Middle East and Europe. Taking place on ‘Giving Tuesday’, December 1, 2015 in Salt Lake City, Utah, the event represents a gesture of compassion for families affected by the crisis, both at home and abroad. Leading businesses in the community will be represented at the festival to demonstrate their support for the cause. Registered participants will receive a floating lantern, on which they can write their commitment to action. Lanterns will be released together on the lake at Sugarhouse Park. 100 percent of the donations will support the International Rescue Committee’s relief, rebuilding, and long-term resettlement efforts.
View #JustLikeUs details at: www.cotopaxi.com/justlikeus
“We are in the midst of the worst refugee crisis since World War II,” said Lindsey Kneuven, Chief Impact Officer at Cotopaxi. “Cotopaxi has been supporting the refugee community in Utah since the company’s inception. We hope to spread a message of compassion and inclusion for the millions of individuals and families who are seeking refuge far from their homes.. The #JustLikeUs Lantern Festival is an effort to do just that.
For every $20 donated, a lantern will be released. Participants outside of Utah can still donate to reserve a lantern that will be released in their name by a #JustLikeUs volunteer.
The #JustLikeUs Floating Lantern Festival expects a large attendance and will begin on-site registration at 6:00 p.m. on December 1, with the event beginning at 6:30 p.m.
“Business leaders can play a critical role in supporting relief efforts for the refugee crisis, and we applaud the efforts Cotopaxi is taking to raise awareness about the crisis and to build a corporate coalition in Salt Lake City,” said Scott McDonald, Director of Institutional Philanthropy and Partnerships at the International Rescue Committee.
Registration and donations can be made in any amount here: www.cotopaxi.com/justlikeus.