Forever Home Blankets is to improve the living conditions of homeless animals, increase adoptions, and save lives. They are raising money on kickstarter. Recently I caught up with Terry Lin to learn more about the effort; here’s what he told me:
What is the social benefit you hope to achieve with or through your crowdfunding campaign?
Every year 8 million pets end up in shelters and 4 million will never find a new home. Because of overpopulation, many sleep on concrete floors or outdoors in the cold. Our mission is to improve the living conditions of shelter animals, increase adoption rates, and save lives. For every blanket you buy, we’ll donate one to a homeless animal in need.
How much money are you hoping to raise and why? How much have you raised so far?
Our goal is a modest $1,000 and we hit that within the first 5 hours. All funds raised will be used towards production, packaging, freight, and shipping of the blankets. We’ve contacted 10 shelters and rescue organizations to receive our donations, and now we are rallying our tribe to back the project.
Whom are you trying to help with your project and why?
Our main group of beneficiaries are homeless shelter animals that are abandoned by their owners or strays that ended up there. They have no voice, so there needs to be somebody willing to stand up for them. By borrowing a page from the TOMS business model, my hope is to build a sustainable organization that can continue to deliver an impact for the long term.
What rewards, if any, are you offering to your supporters?
- $1: Thank you
- $25: 1 Blanket (Early Bird, 50 total)
- $29: 1 Blanket
- $49: 2 Blankets (Early Bird, 50 total)
- $54: 2 Blankets
- $79: 3 Blankets
- $99: 4 Blankets
- $199: 10 Blankets
Check out the campaign: