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The best source for news and information about crowdfunding for good.

Crowdfunding for Social Good

Devin D. Thorpe

Devin Thorpe

Charitable Campaigns

Stories about charitable campaigns.

Red Cross Holiday Gift Guide: 3 Ways to ‘Give Something That Means Something’ This Giving Tuesday

Bring hope throughout this holiday season with gifts that help disaster victims, military heroes, and children and families abroad

Press Release – WASHINGTON, Nov. 27, 2017 /PRNewswire-USNewswire/ — After responding to a string of historic disasters, the American Red Cross is appealing to the public to “Give Something That Means Something” this holiday season. Beginning on Giving Tuesday, November 28, and throughout the Holiday Giving Season, donors can help bring hope and relief to children, families and communities that need it most with their holiday shopping.

Beginning in late August, the Red Cross embarked on providing wide-ranging relief efforts in response to three historic back-to-back hurricanes—Harvey, Irma, and Maria—followed closely by the deadliest week of wildfires in California history. In response to these disasters, the Red Cross provided more food to those affected than in the past four years — combined.

The need for Red Cross services is constant, and the organization’s Holiday Giving Campaign offers donors the opportunity to honor someone special with a unique gift. Gifts can help families who have lost everything after a disaster, support military heroes and veterans facing emergencies, and save children’s lives around the world.

“This has been an historic year for natural disasters and the Red Cross has been there to help families who’ve lost everything,” says American Red Cross President and CEO Gail McGovern. “It is such a wonderful feeling for both the gift-giver and the receiver to give and receive something that truly means something.”

How You Can Give Back

Through the Holiday Giving Campaign, people can give gifts that uniquely give back to people in the community while supporting the organization’s mission. Individuals can choose from three essential giving opportunities:

  • Gifts that help disaster victims. For example, a donation of $25 can provide blankets—as well as warmth and a sense of security—for five people staying in an emergency shelter. A $30 gift can provide hot meals for three people following a disaster while a $50 donation can supply a full day of emergency shelter with urgently needed essentials, including three meals, two blankets, a cot, snacks and personal hygiene supplies for someone impacted by disaster.
  • Gifts that help our troops. For example, a $145 contribution can show our heroes and veterans that we care by providing military hospital kits to 20 service members.
  • Gifts that help internationally. For example, a financial contribution of $100 can educate families and vaccinate 100 children against measles—a $500 gift can vaccinate an entire village.

To give with meaning, visit redcross.org/gift. Choose from the diverse assortment of gifts, and make a tax-deductible donation online or, call 1-800 RED CROSS to support the corresponding Red Cross services. Then, send a card to the loved one, colleague, or co-worker being honored by your donation.

The Red Cross also encourages eligible individuals to give with meaning this holiday season by donating blood or platelets. Blood and platelet donations tend to decline from Thanksgiving to New Year’s Day as people become busy with holiday-related activities and travel, but patients don’t get a holiday from needing blood. Generous blood and platelet donations can help ensure lifesaving blood products reach those who need them including accident victims, heart surgery patients, and those receiving treatment for leukemia, cancer or sickle cell disease. Make an appointment today by using the Red Cross Blood Donor App, visiting redcrossblood.org or calling 1-800-RED CROSS (1-800-733-2767).

“Whether you give time, blood, or money—your generous gift will help people who face tremendous need,” says McGovern. “Thank you for considering donating to the Red Cross during this special time of year.”

About our Corporate Holiday Supporters:

During this holiday season, the American Red Cross is grateful for those corporate donors that generously contribute to our Holiday Giving Campaign. They include: Circle K and American Girl. Thanks to the generosity of these and other supporters, the Red Cross is able to bring help and hope to people across the country. To learn more about our corporate holiday supporters, visit redcross.org/corporate-holiday-supporters.

About the American Red Cross:

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation’s blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or cruzrojaamericana.org, or visit us on Twitter at @RedCross.

SOURCE American Red Cross


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News Match to Raise Money and Awareness for Nonprofit Newsrooms on #GivingNewsDay

Press Release – Washington, DC – Every year, millions of Americans mark the Tuesday after Thanksgiving by donating to nonprofit and philanthropic causes as part of Giving Tuesday. This year, News Match—the largest-ever grassroots campaign to strengthen nonprofit journalism across the United States—is launching #GivingNewsDay as part of this nationwide effort.

With a goal of making 2017 a record-breaking year for donations to nonprofit news, more than 100 local and investigative newsrooms are eligible to receive up to $28,000 each in matching grants, totaling more than $6 million in new support for journalism. Giving Tuesday encourages people to support the causes that matter to them, #GivingNewsDay is a reminder that quality journalism shines a spotlight on those issues every day.

  • In North Carolina The War Horse’s reporting, led by a Marine infantry combat veteran and Purple Heart recipient, revealed rampant sexual harassment in the Marines and led to hearings in the Senate Armed Services Committee.
  • In Wisconsin journalists at the Wisconsin Center for Investigative Reporting reported that hundreds of thousands of people in the state are at risk of drinking water with unsafe levels of lead and other contaminants.
  • ProPublica’s reporting on maternal mortality not only illuminated a critical public health crisis but also saved at least one life when a woman who had read the series recognized her symptoms were preeclampsia and raced to the nearest emergency room.

News Match donations help to ensure that local communities—and the issues they care about—get the coverage that they deserve.

“A new generation of nonprofit newsrooms are providing the news and information Americans need at a time when we most need accurate and thorough reporting,” said Lauren Pabst of the John D. and Catherine T. MacArthur Foundation. “These newsrooms rely on audience support and News Match endeavors to accelerate and double that community support.”

News Match 2017 was launched by Democracy Fund, the John S. and James L. Knight Foundation, and the MacArthur Foundation to support nonprofit news organizations that play a vital role informing the public and holding those in power accountable.

“Trusted nonprofit and local news organizations are essential to building stronger communities, holding our decision makers accountable, and providing people with the information they need to contribute to civic change. Ensuring they have a bright future is in all of our interests,” said Jennifer Preston, Knight Foundation vice president for journalism.

Since the launch, News Match has announced four new supporting partner foundations. More than 20 foundations, corporations, and individual donors are offering matching challenges. The Ethics and Excellence in Journalism Foundation is contributing $100,000 to the national News Match fund, while also matching donations to five local newsrooms as part of its ongoing grant making. Meanwhile, the Gates Family Foundation, the Wyncote Foundation, and the News Integrity Initiative are partnering with News Match to match to specific newsrooms. In ten other states, individual donors and local foundations have stepped up, adding at least another $500,000 in matching funds to the campaign.

“We’ve never seen a movement of funders and donors turning out to support nonprofit news like this before,” said Sue Cross, Executive Director and CEO of the Institute for Nonprofit News. “But because these are challenge grants, nonprofit newsrooms across the United States are depending on you to donate and unlock these matching funds.”

Anyone can contribute by going to newsmatch.org between now and the end of the year.

All news organizations participating in News Match are members in good standing of the Institute for Nonprofit News. To be a member, an organization must be a 501(c)(3) or have a 501(c)3 fiscal sponsor, must be transparent about funding sources, and produce investigative and/or public-service reporting. Donations are tax-deductible as allowed by law. Visit newsmatch.org for more information.


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#GivingTuesday Streamathon To Follow Donation Totals Live

This post was originally produced for Forbes.

#GivingTuesday, the annual giving day organized by 92nd Street Y and the UN Foundation under the leadership of Kathy Calvin, now in its sixth year, will raise hundreds of millions of dollars around the world. See my 2014 coverage of #GivingTuesday here.

Following the labeling of shopping days following Thanksgiving–Black Friday and Cyber Monday most notably–#GivingTuesday was created to catalyze the beginning to end-of-year donations to charities around the world.

Facebook has partnered with the Bill & Melinda Gates Foundation to match up to $2 million in donations made through Facebook’s new-this-year crowdfunding feature. Facebook will also waive all fees for US-based 501(c)(3) charities on #GivingTuesday. Detailed instructions can be found here.

Many other crowdfunding sites will be participating in #GivingTuesday as well. I’ll be gathering and aggregating data from as a many as possible in real time throughout the day!

This year, I’ll be live-streaming updates for 24 hours right here! Below are three video players. Each will be live for 8 hours beginning at 12:00 AM Pacific Standard Time on Tuesday.

Midnight to 8:00 AM PST

Due to technical problems, we’ve launched a 2nd viewer to finish the first segment beginning at 3:38 AM PST.

8:00 AM to 4:00 PM PST

4:00 PM to Midnight PST

During the “Streamathon” as I’ve dubbed it, I’ll be interviewing nonprofit leaders who are raising money on #GivingTuesday. If you represent a nonprofit and would like to appear on the show, sign up now. You’re welcome to come on the show to make the case for donating to your cause. Just click here.

During the day, I’ll be juggling a few updates to this post, Tweets, up to 96 interviews and lots of caffeine. The show should be worth watching if only to see me slowly unravel! Be sure to bookmark this article so you can come back on #GivingTuesday for all the fun!

Giving Tuesday, November 28, 2017

Over 1 million people have read my books; have you? Check out my free webinar exposing the three myths that impair and two keys for crowdfunding success.


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Devin is a journalist, author and corporate social responsibility speaker who calls himself a champion of social good. With a goal to help solve some of the world’s biggest problems by 2045, he focuses on telling the stories of those who are leading the way! Learn more at DevinThorpe.com!

DonorPerfect Predicts a 23% Growth in Donations for 2017 #GivingTuesday, and Donation Total of $206 Million Internationally

The Founder of #GivingTuesday, Henry Timms, Cites 3 Trends That Will Spur Future Fundraising for the International Day of Giving.

Press Release – DonorPerfect Fundraising Software predicts that the nonprofit community will see a 23% increase in donations this year for #GivingTuesday, the international philanthropic event that generated $168 million last year with participation across 98 countries.

According to Jon Biedermann, Vice President of DonorPerfect and a leading nonprofit sector data analyst: “Based on the data we’ve seen from the thousands of nonprofit organizations on the DonorPerfect platform, plus what we expect to see from Facebook, PayPal, Blackbaud and other fundraising providers, we are predicting 23% growth year-over-year, and that #GivingTuesday 2017 will reach $206 million in total gift volume.”

Biedermann serves on the board of directors of The Giving USA Foundation, and recently interviewed the founder of #GivingTuesday, Henry Timms, Executive Director of the 92nd Street Y in New York City. Timms said the inspiration for starting Giving Tuesday in 2012 was localized and altruistic.

“At the 92nd Street Y, we were thinking how do we build communities in new ways, how do we re-think what a community center does? Black Friday and Cyber Monday created these massive surges of interest around retail. So our thought was: after Black Friday and Cyber Monday, which was all about consumption, how about a day around philanthropy and compassion?”

Entering the 6th annual day of giving, Henry Timms, cited three trends he’s predicting for the future of #GivingTuesday fundraising:

“One: it’s going to be more global. #GivingTuesday will continue to become much more global with leaders in each country helping to grow and bolster the movement.

Two: it will become more local. What’s interesting about #GivingTuesday is the bigger it’s gotten, the smaller it’s gotten. There are a lot of city campaigns, block campaigns, or ‘give where you live’ campaigns. The scale of the movement on social media, in practical terms, means it’s actually getting quite smaller in some ways, which I think is really an effective development.

And three: It’s becoming more human: #GivingTuesday is at a scale right now where those that are successful are seeing it as an opportunity to engage more people fully in their causes.”

The big shift with #GivingTuesday is being replicated in philanthropy more generally, says Timms, which is “the shift of us thinking about people less as donors and more as owners of causes. What we’ll see with #GivingTuesday is that the organizations that are going to get ahead are really going to put the cause and the fundraising in the hands of their communities.”

Overall, in 2016, $168 million was raised in the 24 hours of #GivingTuesday for more than 40,000 nonprofits around the world. Nonprofit organizations that use DonorPerfect to track, manage and collect donations:

  • Experienced a 27% increase in 2016 #GivingTuesday donations over 2015
  • Saw online donations rise 48% from 2015
  • Received an average online gift amounting to $158.38

Other donor management platforms saw the following growth rates in 2016 online donations:

  • Blackbaud: 19%
  • Network For Good: 17%
  • PayPal: 5%

To get DonorPerfect’s e- book “How to Create Your #GivingTuesday Campaign” please visit: https://www.donorperfect.com/givingtuesday/

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About DonorPerfect

For over 25 years, nonprofits have trusted DonorPerfect to maximize fundraising success, engage their supporters, and mobilize action for their mission. With over 50,000 monthly users, DonorPerfect has helped organizations raise over $100 billion. DonorPerfect’s cloud-based CRM system expands to incorporate growth tracks like online fundraising, donor engagement, fundraising events, donor retention and more.

  • DonorPerfect is the #1 ranked donor management software out of 240 software systems in the 2017 FrontRunners Scorecard, which is based on client reviews.
  • DonorPerfect received the #1 rating in 18 out of 19 donor management software categories in an independent study conducted by NTEN/Idealware.

About SofterWare

Since 1981 SofterWare, the parent company of DonorPerfect Fundraising Software, has been developing and supporting software that helps nonprofit organizations and educational institutions raise money, operate efficiently, and drive growth. SofterWare has grown exponentially from a small entrepreneurial business to a $50 million+ company with over 10,000 nonprofit, child care, camp, school, and payment processing clients.

In 2017, SofterWare was named to the Inc. 5000 ranking of the nation’s fastest-growing private companies for the 9th consecutive year.


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#GivingTuesday and SurveyMonkey Release New Insights into Charitable Giving This Holiday Season

89% of Americans have supported a nonprofit over the past 12 months; giving expected to increase for this year’s #GivingTuesday

Press Release – New York, NY and San Mateo, Calif.—November 20, 2017—Leading up to the holiday giving season, #GivingTuesday and SurveyMonkey today released new survey findings revealing trends in charitable giving over the past 12 months. The study shows the vast majority of Americans (89%) have already supported a nonprofit in the past year, but these high rates of charitable giving are not likely to cause donation fatigue in anticipation of #GivingTuesday on November 28.

According to the survey, most Americans (64%) donated money, nearly half (46%) donated food or clothes, and 38% volunteered in the past 12 months. With more than half of people who’ve made donations (54%) giving money for disaster relief, the study indicates that #GivingTuesday can help boost support for nonprofit organizations in need even further. For example, among those who have heard of the #GivingTuesday campaign and who have already donated money to disaster relief this year, nearly two-thirds (63%) plan to participate in the global movement November 28.

“After a strong year of Americans supporting their local nonprofits, we’re excited to see that charitable giving shows no signs of slowing down as we approach #GivingTuesday,” said Asha Curran, Chief Innovation Officer at 92nd Street Y and Director of its Belfer Center for Innovation & Social Impact, the home of the global #GivingTuesday movement. “Everyone has an opportunity to help bring about real change in their communities, and new technologies powering online giving make it even easier.”

“This joint SurveyMonkey|#GivingTuesday study was conducted with the help of SurveyMonkey Contribute platform which has already raised over $11.5 million for more than 50 participating nonprofits and provides an easy way to donate just by completing a survey,” said Chuck Brinker, Head of Operations, SurveyMonkey Audience. “We hope to see even more people utilizing new tools this holiday season that make giving back as easy as spending a few minutes on online surveys.”

The study sheds light on the most effective ways to engage with charitable Americans who are eager to support great causes, which is critical during the holiday season when nonprofits raise the lion’s share of annual contributions.

Key findings from the survey:

  • As the holiday season approaches, 76% of people say that donating to causes they believe in is more or equally as important to them as buying gifts for loved ones.
  • The majority (60%) of those who have made donations in the past 12 months say they prioritized them by cause rather than choosing local, national, or international organizations.
  • Among most popular causes named by respondents are: disaster relief (54%), social services like poverty abatement, homelessness, at-risk youth (51%), animals (46%), health (43%), and public benefit, including civil rights, community improvement, and volunteer organizations (33%).
  • The study shows that charitable activity tends to increase with age: 79% of seniors 60 years and older have donated money and 58% have donated food or clothes in the past year, compared to just 54% and 32%, respectively, of millennials age 18-29.
  • Women are a bit more likely than men to participate in charitable activities overall; just 7% of women did not support nonprofits in the past year, compared to 14% of men.
  • Findings also point to an expected increase in charitable giving later this month. Nearly one-third (31%) of respondents who are familiar with #GivingTuesday noted that this movement makes them more likely to contribute in some way to nonprofits. In fact, 64% of respondents familiar with #GivingTuesday are planning to participate this year.
  • #GivingTuesday participants are more charitable year-round: of those who participated in #GivingTuesday in 2016, 75% donated money at some point throughout the year—topping the overall average of 64%.

Full results of this SurveyMonkey|#GivingTuesday survey are available here. The survey was conducted on SurveyMonkey Audience, an online nonprobability panel, November 3-5, 2017. Respondents for the panel were recruited via SurveyMonkey Contribute platform that offers charitable incentives of $0.50 per completed survey—these donations go to the charities of respondents’ choice while respondents themselves are not compensated. With 1,002 respondents for this survey, $501 will be donated to various charities as part of the #GivingTuesday movement. SurveyMonkey has recently surpassed $11.5 million in total donations to 50+ charity organizations through the SurveyMonkey Contribute program.

To learn more about how to participate and help raise money for nonprofits, please visit here.

About SurveyMonkey

Founded in 1999 and based in San Mateo, California, SurveyMonkey is the world’s leading People Powered Data platform enabling curious individuals and companies—including 100% of the Fortune 500—to have conversations at scale with the people who matter most. Whether it’s a trend in the market, opinions of customers, or voices of employees, SurveyMonkey turns them into actionable data. As a pioneer of the industry, SurveyMonkey is a trusted platform for people to express their true feelings and opinions so organizations can uncover the ‘why’ behind the data. SurveyMonkey’s 700+ employees throughout North America, Europe, and Asia Pacific are dedicated to powering the curious.

About #GivingTuesday

Created by the team at the Belfer Center for Innovation & Social Impact at the 92nd Street Y, #GivingTuesday is a global giving movement that has been built by individuals, families, organizations, businesses and communities in all 50 states and in countries around the world. This year, #GivingTuesday falls on November 28. #GivingTuesday harnesses the collective power of a unique blend of partners to transform how people think about, talk about, and participate in the giving season. It inspires people to take collective action to improve their communities, give back in better, smarter ways to the charities and causes they believe in, and help create a better world. #GivingTuesday demonstrates how every act of generosity counts, and that they mean even more when we give together.


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Elior North America Kicks off Participation in Kick Hunger Challenge

Joins NFL initiative to fight hunger across the country

Press Release – Charlotte, N.C., November 21, 2017Elior North America, a foodservice company with a commitment to making a positive difference in people’s lives every day, recently kicked off its participation in Taste of the NFL’s Kick Hunger Challenge. The annual fundraising competition encourages fans from all 32 NFL markets to raise money for their favorite NFL team’s local food bank. With 1 in 6 people struggling with hunger, this was an opportunity for Elior to expand upon its long-standing community efforts by bringing together the company’s local teams from across the country around a single cause. Team members have been encouraged to donate their time, food and money to kick hunger. The campaign will run through Super Bowl weekend, during which Elior North America will serve as the welcoming partner for Taste of the NFL’s 27th Annual Party with a Purpose.

“The Kick Hunger Challenge has been working to fight hunger for more than 27 years and addresses a cause that closely aligns with our mission to support the communities where we live and work,” says Elior North America’s EVP and Chief Growth Officer, Chris Ciatto. “Our teams have begun to answer the call and are actively uniting around a common cause, working together to fight hunger in their local communities. While Elior’s family of companies provide food services to a wide range of segments and geographies across the country – from high-end cultural institutions to Meals on Wheels programs, our more than 16,000 team members have a shared commitment to end hunger in our local communities. This initiative has brought the teams together in a meaningful and impactful way.”

To launch this initiative, Elior North America recently hosted a Kick Hunger Challenge Football and Family event in the company’s new corporate headquarters in Uptown Charlotte, N.C. The event was an opportunity for Elior team members to gather in a social setting while also building awareness for hunger within the local community. All food and monetary contributions were donated to the Second Harvest Food Bank Metrolina that supports the local Charlotte community. This was one of more than 30 events that have already taken place across the country with many more scheduled in December and January.

“This event helped get my whole family excited about volunteering and raising money for our local food bank,” says Elior North America employee Sally Luckhurst. “I’m proud to be part of an organization that supports giving back to our communities.”

The company has challenged all team members to volunteer their time during the month of November to support this cause, while also coordinating several volunteer opportunities throughout the month including a day of service planned on #GivingTuesday. Elior is also enabling some friendly competition among team members as they log their efforts and share their stories via a custom website. Collectively, the team has already donated 7,353 pounds of food, logged 358 volunteer hours and donated enough money to fund 44,659 meals.

Elior North America serves more than one million meals each day to people across the United States. Through its Elior Cares program, the company strives to reach beyond its kitchens and identify opportunities to positively impact people across the country.

About Elior North America

Elior North America enhances people’s lives through culinary innovation and a commitment to providing exemplary service. The family of companies, with over 16,000 team members, provides food services and catering to more than 1,300 client accounts in five industry segments across the continental United States. Elior North America is among the top contract food service companies in the United States. The company has a management partnership with European contract catering firm Elior. Learn more at www.elior-na.com.

About Kick Hunger Challenge:

The Kick Hunger Challenge is a fundraising campaign spearheaded by Taste of the NFL, a 501c3 organization and non-profit dedicated to hunger relief, which has rallied the country’s top chefs and the NFL’s greatest players to raise money in support of food banks throughout the United States. 100% of the money donated to the Kick Hunger Challenge is distributed to the local food bank chosen by the contributor. Learn more about the Kick Hunger Challenge at www.kickhungerchallenge.com. For more information on Taste of the NFL, please visit www.TasteoftheNFL.com.


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Hanes’ National Sock Drive Marks Eighth Year, Celebrates #GivingTuesday By Donating 225,000 Pairs Of Socks To Help The Homeless

To spotlight the true nature of the issue in America, Hanes partners with nonprofit group Invisible People to share “Day in the Life” videos of three individuals experiencing homelessness – a single mother, widower with a master’s degree and victim of a traumatic brain injury

Press Release – WINSTON-SALEM, N.C. (Nov. 22, 2017) – In honor of #GivingTuesday (Nov. 28), Hanes is providing some comfort to those without the comforts of home during the holiday season.

America’s No. 1 apparel label has donated 225,000 pairs of socks and 18,000 pairs of underwear to organizations fighting homelessness across the United States as part of its eighth national sock drive. Since the program began in 2009, the brand has provided more than 2 million pairs of socks to help people experiencing homelessness.

Hanes is partnering with The Salvation Army, Delivering Good, Covenant House and nearly 30 other community-based relief programs to distribute the apparel to those in need. Socks and underwear continue to be the most requested items from relief agencies who work with the homeless. The initiative is part of Hanes for Good, the corporate responsibility program of Hanes’ parent company, HanesBrands (NYSE:HBI).

“Most of us take new socks and underwear for granted, but we know these items bring great comfort to and make a dramatic difference in the lives of those experiencing homelessness,” said Sidney Falken, chief branding officer, HanesBrands. “Access to something as basic as clean, dry socks can literally save lives within our country’s homeless population.”

Each year, an estimated 2.5 million to 3.5 million Americans sleep in shelters, transitional housing and public places not meant for human habitation, according to the National Law Center on Homelessness & Poverty. It is reported that 7.4 million people have lost their homes and are living with family or friends due to economic necessity. And 1 million people who are experiencing homelessness have full-time jobs.

To focus attention on the subject as part of the national sock drive, Hanes is collaborating with Invisible People, a nonprofit organization dedicated to changing the story of homelessness in the United States.

“It may be surprising for many to learn that those who are homeless today were much like the rest of us not so long ago,” said Mark Horvath, founder of Invisible People. “I never planned to live on the street, and neither does anyone else.

“It is only by getting up close and personal with the veterans, mothers, children, those impacted by job loss and others who have been forced to the streets by a variety of circumstances that we can truly understand the real challenges of homelessness, as well as possible solutions,” he added. “And that’s why our joint effort to educate the general public about this issue is so incredibly important.”

Working together, Hanes and Horvath provided smartphones to three people experiencing homelessness and asked them to document their personal experiences during a 24-hour period. Mary, a single mother, award-winning artist and college student; David, a widower with a Master of Fine Arts degree who is pursuing teaching opportunities; and Manda, the victim of a traumatic brain injury who now takes care of others in her tent community; each share a compelling, first-person account of what a “day in the life” of homelessness really entails.

“Humanizing homelessness is a critical first step to begin solving it, and Mary, David and Manda were incredibly brave to share their stories,” said Falken, who noted that Hanes and Horvath are currently working to assist the three in hopes of making their lives more comfortable.

Visit www.hanes.com/sockdrive to learn more about those experiencing homelessness, get information about the organizations participating in this year’s sock drive and find out how to support homeless-relief initiatives in communities across the country and/or donate directly to Covenant House or Invisible People.

Hanes

Hanes, America’s No. 1 apparel brand, is a leading brand of intimate apparel, underwear, sleepwear, socks and casual apparel. Hanes products can be found at leading retailers nationwide and online direct to consumers at www.Hanes.com.

HanesBrands

HanesBrands, based in Winston-Salem, N.C., is a socially responsible leading marketer of everyday basic innerwear and activewear apparel in the Americas, Europe, Australia and Asia-Pacific under some of the world’s strongest apparel brands, including Hanes, Champion, Maidenform, DIM, Bali, Playtex, Bonds, JMS/Just My Size, Nur Die/Nur Der, L’eggs, Lovable, Wonderbra, Berlei and Gear for Sports. The company sells T-shirts, bras, panties, shapewear, underwear, socks, hosiery and activewear produced in the company’s low-cost global supply chain. Connect with HanesBrands via social media on Facebook (www.facebook.com/hanesbrandsinc) and Twitter (@HanesBrands).


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Evite Invites Party Planners, Hosts and Guests to Give Back This Holiday Season

“Make More Merry” campaign launches Nov 28 on #GivingTuesday, making it easy for hosts and guests to make charitable giving part of their holiday party plans.

Press Release – LOS ANGELES (November 20, 2017) – On #GivingTuesday, November 28, Evite, the leading digital service for bringing people together, is launching its “Make More Merry” campaign to inspire people to make charitable giving part of their holiday party plans.

Evite Donations, powered by Pledgeling, enables event planners and user hosts to offer guests charitable donations as part of their event options. This service is free, and unlike many online donation-processing services, Evite does not take a fee.

To view Evite’s Make More Merry page, visit http://bit.ly/MakeMoreMerry

During the campaign, Evite will highlight six non-profits over a period of six weeks to inspire event hosts to pledge their events to causes.

The featured non-profits are:

  • American Society for the Prevention of Cruelty to Animals (ASPCA)
  • Doctors Without Borders
  • Feeding America
  • Marine Toys for Tots Foundation
  • Pratham USA
  • Water.org

On Evite’s Make More Merry page, users can see the impact of contributions made to-date, and learn how to use the Evite Donations™ feature. Evite has also included suggested donation amounts based on the impact those donations will have.

“Especially during this time of year, people want to give back,” said Victor Cho, Chief Executive Officer of Evite. “Evite Donations makes it easier than ever to spread generosity and joy in the world. With Evite’s new text feature, hosts can even text invitations and their guests can donate right from their phones. Even the smallest donations can make an impact.”

Evite expects to hit the $5 million mark in total dollars raised for charity through Evite Donations by the end of 2017.

About Evite

Evite is the world’s leading digital platform for bringing people together. With free, easy-to-use invitation designs, inspirational video content, and a private sharing feed for photos and conversations, Evite makes coming together face-to-face effortless and more memorable for its 100+ million annual users. The company currently handles hundreds of millions of RSVPs every year. One in four people in the United States receives at least one Evite invitation each year, and the company has sent over 2 billion event invitations in its history. Launched in 1998, Evite is headquartered in Los Angeles and is a subsidiary of Liberty Interactive Corporation, attributed to the Liberty Ventures Group (NASDAQ: LVNTA, LVNTB).

About Pledgeling

Pledgeling (www.pledgeling.com) is the world’s first platform to power purpose and impact for brands. To date, Pledgeling has powered more than $7M in donations for thousands of nonprofit organizations and causes around the world. Pledgeling’s mobile-first, end-to-end platform allows businesses of all sizes to easily discover & align with a cause, engage their audiences, and make a meaningful impact in the world. Notable partnerships include Evite, Discovery and Tinder. Pledgeling is headquartered in Venice, California.


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Support Those Affected By Cancer On Giving Tuesday By Making A Donation To Twist Out Cancer

The Coleman Foundation will match donations to Twist Out Cancer on Giving Tuesday

Press Release – November 1, 2017, Chicago – Twist Out Cancer, an international non-profit charitable organization that provides psychosocial support to individuals touched by cancer through creative arts programming, announced today that The Coleman Foundation will match donations to Twist Out Cancer on Giving Tuesday, which is on November 28. In 2016, Twist Out Cancer received donations from the largest number of people in Illinois as 221 donors raised $50,000 on Giving Tuesday, which the organization is looking to build upon this year.

“We are so grateful for the Coleman Foundation’s continued support of our programs and initiatives. Our hope is that the matching grant will incentivize the community to give generously. Their support will allow us to bring our transformative program, Brushes with Cancer, to thousands of individuals touched by cancer at cities around the world,” said Jenna Benn Shersher, the Founder and Executive Director of Twist Out Cancer.

Donations made to Twist Out Cancer on Giving Tuesday between $25 and $99 will receive a $25 match; donations between $100 and $499 will receive a $100 match; and donations $500 and above will receive a $500 match from The Coleman Foundation. All donations should be made online at www.givegab.com/nonprofits/twist-out-cancer.

Over 100,000 people worldwide have been touched by Twist Out Cancer’s programs and events since the organization was founded in 2011. Its signature event is Brushes With Cancer, which is held in several cities around the world. Over 700 people attended the fifth annual Gala and Exhibition in Chicago on September 9, 2017. Artists are strategically matched with an inspiration – someone who has been touched by cancer, which includes survivors, previvors, caregivers and supporters. Over a period of several months, selected pairs will connect in person, via Skype, on the phone, or by email to collaborate in creating a unique piece of artwork that is reflective of their journey with cancer. The artwork is displayed for the first time at Brushes With Cancer.

Giving Tuesday is a global day of giving that is held on the Tuesday following Thanksgiving, which is Tuesday, November 28. It is the start to the charitable season, when people begin to think about their holiday and end-of-year giving. Donations on Giving Tuesday increase each year. In 2015, there was $116 million in online donations, which grew by 44 percent to $177 in 2016.

The Coleman Foundation is a private, independent grant making foundation established in Illinois in 1951. The Foundation supports educational institutions offering entrepreneurship education, organizations providing cancer treatment, education and support, and agencies providing services for individuals with developmental disabilities only in the Chicago Metropolitan area – its primary geographical focus. More information is available at https://colemanfoundationorg.presencehost.net.

Established in 2011 as a non-profit organization, Twist Out Cancer offers the platform, tools and community – both online and offline – for anyone touched by cancer to feel connected to a community, and for many to take action. Since its inception, Twist Out Cancer has touched over 100,000 people through its programs and events. A labor of love, Twist Out Cancer is a volunteer-led organization boasting a network of over 200 active volunteers serving as ambassadors in Chicago, Detroit, Philadelphia, Ann Arbor, Tel Aviv, Toronto and Montreal. More information is available at www.twistoutcancer.org.


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#GivingTuesday 2017: Classy Launches Real-Time Giving Hub and New Philanthropic Effort, “ClassyGives”

Just in time for #GivingTuesday, Classy is rallying behind the sector to contribute to the biggest giving day of the year.

Press Release – SAN DIEGO, Calif., Nov. 21, 2017 // As nonprofits prepare for #GivingTuesday, Classy—creator of world-class online fundraising tools—is doubling down on the biggest giving day of the year by launching a real-time giving hub and new, company-led philanthropic initiative.

A Very Classy #GivingTuesday

As America shifts its focus to charitable giving after indulging in Black Friday and Cyber Monday deals, Classy will launch its real-time giving hub on #GivingTuesday, November 28. This microsite is designed to offer the sector a dynamic view of up-to-the-minute fundraising activity, while inspiring supporters around the world to discover and donate to deserving organizations on #GivingTuesday.

“Our research found that #GivingTuesday donors are 60 to 150 percent more likely to give multiple times to the same organization on that one day, compared to donors who give during disaster relief, including during hurricane Harvey, ” said Dr. Ben Cipollini, Engineering Manager, Data Insights at Classy. “It’s clear that nonprofits can no longer afford to skip out on #GivingTuesday, so we’ve built this dynamic, data-driven hub to help the thousands of nonprofits we serve get the most out of this crucial giving day, while encouraging supporters to easily champion the causes they care about.”

On #GivingTuesday, site visitors will be able to see which cities donations are coming from, which organizations are raising the most money, and how much in total is being raised on Classy. Additionally, nonprofits who raise a minimum of $500 on the platform will be entered into a drawing to win various prizes; for every $1 million transacted across the Classy platform on that day, a new prize will be unlocked and later awarded to each winning organization. The prizes have been donated by Classy and others, including Airbnb, Amazon Pay, Plenty, Salesforce.org, and Southwest Airlines.

Leading up to the #GivingTuesday, the page will continue to feature resources for Classy clients as they plan for their fundraising efforts.

ClassyGives

In addition to the hub, Classy will kick off ClassyGives, an annual philanthropic initiative where the Classy staff bands together as a community to fundraise and provide further recognition for a Classy Award winner.

The program was inspired in 2016 when former Classy Award finalist, buildOn, challenged Classy to use its own fundraising platform to raise enough money to build a school in Nepal. The Classy staff crushed their goal, eventually sending several team members to Nepal to help build the school.

“After the amazing experience of bringing our day jobs to life by using the Classy platform to fundraise as a team, we decided to make it a tradition,” said Dina Rulli, Director of People Operations at Classy. “Not only does ClassyGives provide an unmatched opportunity for staff to experience the power of the platform first-hand, but it also helps us live up to our Pledge 1% commitment, offer our employees a deeper connection to the nonprofits we serve, and further recognize our Classy Award winners.”

The staff voted on which of the 10 2017 Classy Award winners they wanted to fundraise for, ultimately selecting Days for Girls, an organization dedicated to strengthening women and girls’ sense of dignity and self-esteem by making sustainable feminine hygiene solutions and health education available around the world.

“We were already honored to be recognized as a 2017 Classy Award winner, so to now have the Classy team rally around our cause and fundraise on our behalf is a dream come true,” said Sandy Clark, Chief Development Officer of Days for Girls. “We can’t wait to see the direct impact their efforts have on providing opportunities for women to assume leadership positions while smashing the shame too often associated with menstruation.”

Days for Girls gets their menstrual hygiene kit solutions and education into the hands of women and girls around the world in two ways—through their global volunteer network of Chapters and Teams, and through micro-enterprise programs that provide women the opportunity to create sustainable and locally-led programs.

How to Get Involved

On Tuesday, November 28, for 24 hours only, nonprofits and supporters from all over the world can visit https://www.classy.org/giving-tuesday/ to track the growth of #GivingTuesday on Classy, see stand-out fundraising campaigns, and discover nonprofits to support on the biggest giving day of the year. To follow along with the ClassyGives campaign for Days for Girls, visit https://donate.daysforgirls.org/ClassyGives.

[1] Giving Tuesday 2016 (November 29), End-of-year fundraising (December 31, 2016), disaster relief (Hurricane Harvey; August 25-30, 2017), a typical fundraising day (Tuesday, October 18, 2016), and a summary of the platform’s previous 1 year of transactions (Sept 1, 2016 – August 30, 2017).


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