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The best source for news and information about crowdfunding for good.

Crowdfunding for Social Good

Devin D. Thorpe

Devin Thorpe

Platforms

News about crowdfunding platforms.

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Newman’s Own Foundation Teams Up With CrowdRise For Holiday Challenge Announcing Half A Million In Grant Giveaways To Charities

CrowdRise’s 6th Annual Holiday Challenge will offer new platform upgrades and $500,000 in prizes and matching funds

Press Release – DETROIT, MI – CrowdRise announced that its annual holiday giving campaign will be sponsored by Newman’s Own Foundation, with $500,000 in funding and matching donations for participating charities. The Challenge, which launches November 21, is now accepting charity applications at crowdrise.com/NewmansHolidayChallenge.

To provide charities an even greater holiday campaign experience, CrowdRise is offering new tools that turn traditional fundraising efforts into amplified social fundraising campaigns. The optimized features include:

  • Donation pages to convert more supporters
  • Social flows to increase shares and reach new donors
  • Page branding to allow nonprofits to better tell their story
  • Peer-to-peer fundraising to help charities raise even more

This year’s sponsor, Newman’s Own Foundation, is celebrating 35 years of giving back to charities. Since Newman’s Own was founded, close to $500 million has been donated to charitable organizations. To celebrate, the Foundation has committed another half a million dollars to help charities in the Holiday Challenge supersize their holiday campaigns. The Challenge, which will kick off just before #GivingTuesday on November 21, will offer special prizes and promotions on #GivingTuesday, November 28.

“Newman’s Own Foundation is pleased to support the CrowdRise Holiday Challenge, which will help so many charities in their efforts to increase donations through crowdfunding,” said Kelly Giordano, Managing Director of Newman’s Own Foundation. “This is our fifth year working with CrowdRise, and we’ve seen many of our grantees benefit through these campaigns.”

“We’re thrilled to work with Newman’s Own Foundation to give charities all the tools they need to make their #GivingTuesday and holiday giving campaigns a success,” said Rob Solomon, CEO of GoFundMe, CrowdRise’s parent company. “Through CrowdRise, charities can reach new people, spread their message, and deepen their engagement with donors like never before.”

The application is now open, and charities will be accepted to the Challenge on a rolling basis through Tuesday, December 5. All 501C3s are invited to fill out the short application, and accepted charities will have their custom branded, optimized webpages built for them. CrowdRise allows provides a challenge toolkit with, tips, assets and templates to create professional and customized fundraising campaigns for competing in the Challenge. The Newman’s Own Foundation Holiday Challenge launches on Tuesday, November 21 at 12:00pm ET and runs through Wednesday, January 3 at 1:59pm ET.

For more information or to donate visit crowdrise.com/NewmansHolidayChallenge

About CrowdRise

CrowdRise is the world’s largest crowdfunding platform dedicated exclusively to charitable fundraising. Used by millions of individuals, tens of thousands of charities, hundreds of companies and many of the most famous artists and athletes in the world, CrowdRise enables people to creatively leverage their resources and networks to unlock the power of the crowd to support positive social missions and create massive impact.

Founded by actor Edward Norton, film producer Shauna Robertson and Robert and Jeffrey Wolfe, CrowdRise has conceived, implemented and powered campaigns that have raised hundreds of millions of dollars to date. For more information visit www.CrowdRise.com. In January 2017, CrowdRise merged with GoFundMe to offer both people and organizations the best fundraising tools for any cause they care passionately about.

About Newman’s Own Foundation

Newman’s Own Foundation was founded by the late actor Paul Newman to continue his philanthropic legacy and help make the world a better place. Newman’s Own Foundation turns all net profits and royalties from the sale of Newman’s Own products into charitable donations. Since 1982, Paul Newman and Newman’s Own Foundation have donated close to $500 million to thousands of charities around the world. For more information, visit www.newmansownfoundation.org.


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Indiegogo Launches Marketplace: Innovative Products that are Shipping Now

Press Release – Indiegogo was created to empower people to unite around the innovative ideas that inspire them, and together make those ideas come to life. For almost 10 years we’ve been working hard to help early adopters get clever new products, regardless of where a product is in its lifecycle. We’ve been busy launching partnerships to empower entrepreneurs with the resources they need to make the products they’ve dreamed of and get them into your hands. Starting today, we’re giving backers direct access to clever new products that are completely ready to ship through The Indiegogo Marketplace.

The Indiegogo Marketplace

Today we’re launching the Indiegogo Marketplace to help you get the clever innovations that you just can’t find anywhere else. Interested in being a part of something groundbreaking? Discover the next big thing through Crowdfunding and InDemand campaigns. Or if patience isn’t your strong suit, you can check out the Indiegogo Marketplace to find the products you love – all with guaranteed shipping.

Clever Things Just For You

We’re also making it easier for you to find the things that you care about most with a new homepage curated just for you, complete with editorialized content to help you learn more about what we’re doing, what our campaigners are doing, and what’s going on in the industry. When you log in we’ll be serving you personalized recommendations front and center based on your customizable interest profile.

Gogo Pop-Up Store

We think this deserves a celebration, so we’re kicking things off with the Gogo Pop-Up store. This limited-time-only pop-up store features some of our favorite products and exclusive deals. We’re also putting together special holiday gift guides to help you choose the perfect things for the people you love. And don’t worry about whether your cousin’s present is going to make it in time: everything in the Gogo Pop-Up store is guaranteed to ship for the holidays.


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How Crowdfunding Can Revitalize the Black Wall Street

This is a guest post by Rashaan Everett, the founder of The Greenwood Project, a startup dedicated to rebuilding Black Wall Street.  He’s now dedicated to social entrepreneurship full time after Greenwood’s first funding raise; following stints with Accenture, Capital One, and Morgan Stanley. Rashaan has a B.S in Finance from Howard University and currently resides in his hometown of Long Beach, California.

Let’s take a moment to refocus. It’s been five years since the rise of social media-powered activism. The murder of Trayvon Martin in 2012, amongst other events,  ignited a new wave of civil rights organizing and consciousness. Technology has played an undeniable role in this most recent chapter in our fight for equality. For the first time, videos of social injustice are broadcast directly to the world, and we can strategically leverage social media to empower ourselves with a voice that is too loud- and too widespread- to be silenced. Indeed, social media’s most important attribute is the dilution of a mainstream media that does not seek the voices and experiences of those who are not…mainstream. In this way, it has proven more democratic than traditional media could ever be.

Not surprisingly, we have more than taken advantage of this phenomenon. We heavily influence popular culture and sociopolitical discourse on several platforms like Twitter and Instagram. Social media has birthed a new generation of leaders, and the lines distinguishing “Black culture” and “pop culture” are rapidly blurring.

Our participation, energy, creativity, and leadership help power these billion dollar technology and social media companies, so why don’t we own a financial stake in these industries and use them to advance our communities? Technology, in general, provides an unprecedented opportunity to achieve more progress than our grandparents ever could. It’s time to channel our influence and dollars into building Black Business. But how?

Let’s try something different. Together we can double the number of Black-owned businesses over the next ten years. Since 2012, many Black Americans have reignited their passion for championing community progression. So far, however, we’ve achieved awareness, but little tangible progress. Harnessing the link between social change and financial independence is constantly being discussed, aimed at educating and uniting our communities. However, there’s been a lack of focus. What do we do now that we’ve decided something must be done? It’s time for us to put our money where our mouth is.

Rashaan Everett, courtesy of The Greenwood Project

Rashaan Everett, courtesy of The Greenwood Project

Barack Obama passed the JumpStart our Business (JOBS Act) to level the playing field for all entrepreneurs. Still, the major component of this legislation was activated just 17 months ago: Equity Crowdfunding. Equity Crowdfunding allows any American to own stock or debt in a private business for the first time in 83 years. It’s revolutionary, and this technology has the potential to transform Black economics. Since 1933, the wealthy enjoyed a government-protected monopoly that prevented middle-class Americans, and 98% of African-Americans, from investing in high-potential startups. To put it simply, White people have earned trillions through Silicon Valley’s technology since the year 2000. This is why the wealth gap is getting worse: it’s easy for the rich to get richer and almost impossible to overcome the hurdles without family-based wealth. Consider this: even if the founders of Uber came to your door 5 years ago with a great idea and asked for $100, it would’ve been illegal for you to invest in it (if you did make that investment, it’d be worth over $90,000 today).

Let’s use our mastery of social media technology to facilitate Equity Crowdfunding – the tool we can use to rebuild Black Wall Street. With just a few clicks, anyone can invest in a Black business. There can be opportunities to invest in franchises, cannabis companies, purchase shares of real estate, buy equity in creative projects or tech startups, and now anyone can loan money to Black entrepreneurs to fund their movies, restaurants, museums, bars, or literally any project that you believe me.

Think of it like a GoFundMe Campaign, but instead of donating to a cause; supporters can purchase equity or give a loan to support a business idea that matters to them and their community. It’s a game changer. Entrepreneurs can launch projects and use their friends and family as an investor base. Now, minority communities can raise money from each other instead of relying on the banking system or wealthy angel investors who don’t look like us. Even better, when these businesses succeed, the profits are returned to the same minority / middle-class investors; retaining and recycling wealth in our community like never before.

I challenge all aspiring entrepreneurs to launch that creative idea. You should know that there’s a new source of financial funding that doesn’t require convincing rich investors who may not relate to you that you have a good idea. I challenge today’s business owners to double down their focus, explore expansion and growth opportunities, and recognize Regulation Crowdfunding can propel your business to new heights. Building wealth begins with investing. People of all ages should consider making their first investments today, even if it’s only $100. If you’d appreciate updates regarding investment opportunities, sign up here

More established professionals should read about how Regulation Crowdfunding can diversify their portfolio. There is tangible wealth to be earned at all levels, with numerous investors pledging as much as 100k to Reg CF campaigns. In the Black community, we need to challenge our leaders and athletes to make these type of pledges to invest in minority communities today.

For the first time, there’s a tangible way to support our cause that doesn’t require donating money. Now, you can make a huge impact, and earn a financial reward too. There are no more excuses.

Leonardo DiCaprio Foundation Partners With Solar Nonprofit In First-Of-Its-Kind Crowdfunding Opportunity

RE-volv awarded $120,000 grant to provide solar energy to nonprofit organizations

Press Release – SAN FRANCISCO – The Leonardo DiCaprio Foundation will provide a $120,000 award to the solar nonprofit RE-volv in an effort to expand access to affordable solar energy for nonprofit organizations around the country. The partnership, announced yesterday, will provide match funding for RE-volv’s unique crowd-funding platform, allowing donors the opportunity to double their contributions with the support of academy-award winner Leonardo DiCaprio.

RE-volv supports solar energy projects for nonprofits that lack access to financing options. An estimated 1.5 million nonprofits in the U.S. face financial barriers to obtaining solar power, as they do not qualify for solar tax credits or are too small to attract traditional investors. RE-volv bridges this funding gap for organizations that provide valuable public services to vulnerable communities, including homeless shelters, schools, community centers, and houses of worship. This is the largest grant to date for RE-volv, a two-time awardee of the U.S. Department of Energy SunShot Initiative.

“RE-volv is working to make sure that the benefits of solar can reach everyone, including nonprofit organizations and the people they serve,” said Andreas Karelas, Executive Director of RE-volv. “Thanks to this generous grant from the Leonardo DiCaprio Foundation, RE-volv will be able to scale its impact and bring solar to even more nonprofits around the country.”

RE-volv’s unique crowd-funding platform is the first to employ a revolving fund. Donors select a specific nonprofit to support and, as the project pays back dividends through a solar lease agreement, the user can then reinvest in new solar projects through the RE-volv platform. This pay-it-forward model helps to accelerate solar energy deployment in local communities while keeping donors engaged in solar projects.

“The Leonardo DiCaprio Foundation is excited to support RE-volv,” said Gregory Lopez, Climate Program Director of the Leonardo DiCaprio Foundation. “Not only is their work important in deploying solar energy and reducing greenhouse gasses, their unique model provides an introduction of accessible, renewable energy to new communities.”

To date, RE-volv has raised over $300,000 from over 1,000 people in 22 countries. It has crowdfunded ten solar projects (150 kW of capacity) in four states, include Harbor House in Oakland, which serves refugee, immigrant, and low-income families with after-school programs and ESL classes, and Morris Chapel Baptist Church, the oldest African American Church in Philadelphia. Thanks to the solar projects, grantees are expected to save between 15 and 40 percent on their electric bills. In total, these ten nonprofits will save more than $1.5 million over the life of their solar energy systems. RE-volv’s solar revolving fund, the Solar Seed Fund, is now worth $650,000 in future lease payments from these ten projects – payments which will be used to finance at least 20 more solar energy projects.

In addition to financing projects, RE-volv trains college students and community volunteers to become Solar Ambassadors, who in turn lead them on the ground efforts to deploy solar. RE-volv has educated 10,000 people about solar energy through training, outreach, and more than 100 events.


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Impact Housing REIT, LLC Launches $35 Million Equity Crowdfunding Opportunity Focused on Solving the Housing Crisis in America on ImpactHousing.com

CrowdStreet, a leading real estate investment technology provider, is powering the online investment offering and providing access to their existing network of accredited and unaccredited investors.

Press Release – Los Angeles, CA – September 20, 2017 — Impact Housing REIT, LLC (ImpactHousing.com), a new apartment real estate investment trust led by Edward (“Eddie”) P. Lorin, a 30-year multifamily real estate veteran, is pleased to announce that its $35 million direct public offering under Regulation A+ has been qualified by the Securities and Exchange Commission (SEC) and is now open for investment. All investors – accredited and unaccredited, domestic and international – can invest directly in Impact Housing REIT Series A equity round for as little as $1,000. To read more and/or get started with an investment, click here.

Poor housing conditions due to a rising economy, extreme weather conditions, and poverty is effecting our health, quality of life, and country, as a whole. Impact Housing is the first REIT in the country using the new equity crowdfunding laws to focus on America’s housing crisis, specifically on creating affordable, livable, distinctive multifamily communities for America’s working people and their families.

Employing a strategy that Mr. Lorin has refined over decades, Impact Housing plans to buy neglected, poorly managed apartment buildings throughout the U.S., and transform them into thriving, healthy, family-oriented communities. Upgrades typically include new amenities, refreshed and upgraded interiors, resort style pools, playgrounds, state-of-the-art fitness centers, BBQs, dog parks, community gardens and open space social areas. Click here to view our Property Gallery.

In addition, Impact Housing is partnered with the HAPI Foundation (Healthy Apartment Property Initiative), a 501(c)(3) organization, and together, provide FREE afterschool programming (including a free healthy meal when possible), health and wellness education to the resident children and their families. To see our impact with HAPI, click here.

Eddie Lorin, Founder of Impact Housing REIT, commented, “In my 30+ years of experience in multifamily real estate, upgrading neglected properties and turning them into thriving communities has proven to enhance residents’ lives, increase retention and referrals, and reduce vacancy. When you give people a nice home and community that’s affordable, they tend to be happier. They stay, pay and refer their friends. This goes directly to our bottom line and has allowed us to deliver to our investors not only a good financial return, but also a good social return. It’s a win-win.”

The technology enabling this online investment offering is backed by CrowdStreet, a leading provider of real estate fundraising and investor management solutions. In addition, CrowdStreet is providing its established network of over 25,000 investors the ability to directly invest in Impact Housing REIT using the CrowdStreet Marketplace at https://www.crowdstreet.com. Impact Housing REIT marks the second real estate investment opportunity open to CrowdStreet’s entire network of investors, both accredited and unaccredited.

Impact Housing REIT is not your typical startup. Prior to launching Impact Housing REIT, Eddie’s team, acting as either Principal or Advisor, has transformed over 40,000 apartment units into safe, quality homes for hard-working individuals and families. Their prior portfolios consistently demonstrated “full” occupancy levels. By implementing value-add improvement plans, the team has achieved, on average, 95% stabilized occupancy upon completion of renovations on new acquisitions, and attribute success to a variety of factors including and most notably, strong local relationships with real estate brokers, servicers, lenders, and property managers.

CAUTION: PRIOR PERFORMANCE DOES NOT GUARANTY FUTURE RESULTS.
AN INVESTMENT IN IMPACT HOUSING REIT, LLC INVOLVES SIGNIFICANT RISKS.

FOR MORE INFORMATION, SEE OUR OFFERING CIRCULAR.

Lorin added, “The ability for Impact Housing to utilize new crowdfunding laws to circumvent the middleman and bring more efficient financial returns directly to everyone, regardless of income level or wealth, is remarkable to say the least. The more money raised through the Impact Housing REIT offering, the more we can meet the shortage of decent workforce housing that’s affordable in our country and deliver market rate returns to our investors.

We are thrilled to partner with CrowdStreet in this initiative. CrowdStreet’s technology platform provides us with the confidence needed to both fundraise online at scale, and then effectively and efficiently manage the investors for the duration of their investment. The unique ability to solicit new investors, transact offers, and efficiently manage hundreds of subscribed investors, all using a single platform, makes CrowdStreet an essential part of this Regulation A offering.”

Tore Steen, CEO of CrowdStreet, commented “We’re excited to partner with Impact Housing on the launch of the Impact Housing REIT offering, and expand the availability of social-responsible investments to investors of all types. We look forward to making this investment offering visible, accessible, and actionable to more than 100 million eligible U.S. investors.”

To learn more and take part in Impact Housing REIT investment offering please visit https://invest.impacthousing.com/.

About Impact Housing REIT, LLC

Impact Housing REIT, LLC is a company newly founded by Edward (“Eddie”) P. Lorin, a 30-year multifamily real estate veteran, focusing primarily on value-add and/or under-performing multifamily properties nationwide. The Sponsor, Strategic Realty Holdings (SRH), was formed by Eddie Lorin in 2014. Eddie Lorin, along with his core management team from Strategic Realty Capital (SRC), a private multifamily investment company co-founded by Eddie Lorin, come equipped with many years of experience in multifamily real estate. Since 2001, the Impact Housing management team, has participated, as Principal or Advisor, in the purchase and transformation of more than $3 Billion worth of multifamily real estate amounting to more than 180 communities with approximately 40,000 apartment units nationwide.

For more information about Impact Housing REIT and to invest in its $35 million Series A Offering, please visit: www.ImpactHousing.com, like us on Facebook, follow us on LinkedIn and Twitter at @theGOODREIT.

About CrowdStreet

CrowdStreet is a leading real estate investing technology provider that is transforming fundraising by providing CRE firms a scalable platform for growing and managing a large investor-base. CrowdStreet’s platform enables online fundraising at scale, and also extends beyond the funding of a deal, cultivating and growing lifetime value for CRE firms through the building, managing and expanding of ongoing investor relationships. For additional information, please visit www.crowdstreet.com.


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Wuji Announces Launch of Crowdfunding Campaign at UN General Assembly

Wuji Aims to Launch Operations Within Three Months of Meeting Crowdfunding Goal

Press Release – September 18th, 2017 – New York, NY – Wuji, the world’s first Eco-conscious ride-share company, today announced the launch of its crowdfunding campaign on Monday, September 18th at the U.N. General Assembly in NYC.

https://www.indiegogo.com/projects/wuji-the-world-s-first-eco-friendly-ride-share-technology#/

Wuji is dedicated to making a positive environmental and human impact by partnering with earth-friendly and progressive organizations such as Tesla Sustainable Villages, which is helping establish an off-grid sustainable HQ for Wuji in the Chicagoland area, and Treesisters.org, which empowers women to plant trees across the globe.

“My goal with Wuji is to model a new way for business to function. Moving into the future, businesses must aim to become regenerative models that give back to future generations. Today more than ever, people want to align their values with their spending habits, and Wuji is an easy way to vote with your dollar and be the change you want to see in the world,” said Stephen Cutter, CVO of Wuji.

As part of a commitment to providing a positive impact for riders and drivers beyond reducing greenhouse gas emissions, Wuji provides support for women and marginalized riders with safety features such as an integration with Guard Llama (as seen on ABC’s Shark Tank). It also offers fair and equitable opportunities for its drivers through equity-sharing programs (such as offering the opportunity to earn passive income by signing up new riders) and maintaining a driver representative on its board.

“Our grassroots organizational and financial model means we care about the planet and people alongside profits. Wuji’s goal is to have many people earn a fair living while being treated well. It also means we’ll give back to every community where we operate, letting riders donate by rounding up or adding $1 to give a ride to someone in need. It means playing a crucial part in transporting veterans to doctors’ appointments, elementary school students to community gardens and after school programs, and senior citizens to social engagements.”

Wuji’s Partnerships:

About​ ​Wuji,​ ​LLC

Wuji is the world’s first eco-conscious ride-share company dedicated to making a positive environmental and human impact. Our mission is to reduce carbon emissions and partner with organizations dedicated to restoring our planet’s health, both while providing safe and reliable access to transportation.


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Crowdfunding Platform Directory

This list of crowdfunding platforms does not purport to be complete, but it will include dozens of crowdfunding sites you can consider for your campaign, giving you plenty of candidates for fundraising.

If you are part of the company and see an error that needs correcting, please send us an email.

Investment Crowdfunding Sites (click on the Name/URL to see a more complete profile):

Name/URL Social Impact Focus
BankRoll Includes Social Impact
EarlyShares Includes Social Impact
Equity Net Includes Social Impact
Flashfunders Includes Social Impact
Funding Circle Includes Social Impact
Funding Circle US Includes Social Impact
Gust Includes Social Impact
Localstake Includes Social Impact
Milaap Social Ventures Pte Ltd Includes Social Impact
Mindfull Investors Includes Social Impact
OfferBoard Includes Social Impact
OurCrowd Includes Social Impact
Rabble Includes Social Impact
RedCrow Includes Social Impact
Seed Equity Includes Social Impact
SeedUps Canada Includes Social Impact
StartEngine Includes Social Impact
SunFunder Includes Social Impact
NextSeed Includes Social Impact

Crowdfunding Sites for Donations and Rewards (click on the Name/URL to see a more complete profile):

Name/URL Personal/Nonprofit/Socent/Other/Everything
Classy Socent/Nonprofit
ClassWallet.com Socent/Other
CommitChange Nonprofit
CureCrowd Other
Deposit a Gift Personal/Nonprofit
DonorsChoose.org Nonprofit
FreeFunder Personal
Fundly Personal/Nonprofit
FundRazr Personal/Nonprofit
Giveffect Inc. Nonprofit
GlobalGiving Nonprofit
GoFundMe Personal
HIPGive Socent/Other
Hispanics in Philanthropy Socent/Other
iFundWomen Socent/Other
Indiegogo Everything
IndieCrowdFunder.com Personal/Socent/Other
Kickstarter Socent/Other
Kickante Everything
Kimbia Nonprofit
LoveAnimals.org Nonprofit/Other
Patreon Personal/Socent
peerbackers Socent
PledgeCents Personal/Other
RallyMe Personal/Other
Razoo Personal/Nonprofit
RideToGive Personal
RocketHub Nonprofit/Socent/Other
Spotfund Nonprofit/Other
Watsi Nonprofit
Women You Should Fund Socent/Other
Women’s Worldwide Web (W4) Socent/Other
121Giving Nonprofit

Real Estate Focused Sites (click on the Name/URL to see a more complete profile):

Name/URL
CrowdVenture, LLC
Fundrise
GROUNDFLOOR
Loquidity
Patch of Land
Prodigy Network
RealtyMogul
Wellesley & Co.

If you know of a site that we should add to our list, please alert us here.

“Women You Should Fund” Profile

This profile is part of our crowdfunding site directory. If you have used the site and have comments you’d like to share with our readers, please share them below. If you are part of the company and see an error that needs correcting, please send us an email.

About Women You Should Fund:

Women You Should Fund is a rewards-based crowdfunding platform brought to you by Women You Should Know, a leading digital hub of women’s and girls’ empowerment.

After more than 5 years supporting and celebrating women, using the power of storytelling and story sharing to inspire a dynamic and evergrowing social community, we’ve expanded our mission. Women You Should Fund sets entrepreneurial ideas into motion by helping women and women-led teams make their products, projects, and business ventures a reality.

Now is the time to fuel the innovation of women entrepreneurs, to ignite the most direct form of investment, and to harness the power of our established, engaged community, which thrives on women and their allies supporting each other.

 

iFundWomen Profile

This profile is part of our crowdfunding site directory. If you have used the site and have comments you’d like to share with our readers, please share them below. If you are part of the company and see an error that needs correcting, please send us an email.

About iFundWomen:

iFundWomen is a crowdfunding platform for women-led businesses and their creative ideas. Our mission is simple: to close the extreme funding and confidence gap that exists today for female entrepreneurs.

High School Football Teams Across America Unite To Raise Funds For St. Jude With Every Touchdown Scored

Pledge It and MaxPreps Kickoff 2nd Annual National Campaign for St. Jude Children’s Research Hospital®

Press Release – HARRISBURG, PA, September 11, 2017Pledge It, the nation’s leading performance-based crowdfunding platform and MaxPreps, the online high school sports leader and a CBS Sports Digital property, are joining forces to launch the 2nd annual Touchdowns Against Cancer program, the first-of-its-kind national high school football initiative aimed to unify teams across the country for a common cause: defeating childhood cancer. Last year, nearly 200 high schools from across the country raised over $100,000 for St. Jude Children’s Research Hospital.

In support of Childhood Cancer Awareness Month, every touchdown scored by participating high schools between September 14 – 30 will directly benefit St. Jude Children’s Research Hospital, which is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. High school teams nationwide will launch Pledge It campaigns enabling their fans to pledge a donation for every touchdown scored. Varsity high school football coaches can enroll their team on touchdownsagainstcancer.com. Fans of high school football everywhere are encouraged to recruit their coaches to participate. Funds raised through this campaign will benefit the lifesaving mission of St. Jude: finding cures and saving children.

“We witnessed so many special moments last year with high school student-athletes and their communities pledging their performance on Friday nights to support children and their families fighting childhood cancer. Together, we raised over $100,000 for St. Jude and we’re excited about the overwhelming response to join this year’s Touchdowns Against Cancer program,” said Scott Shirley, Founder & CEO of Pledge It. “Together with MaxPreps, we can create opportunities for teams to make a positive impact and empower them to help St. Jude defeat childhood cancer.”

“MaxPreps supports the role high school sports play in unifying local communities and teaching teens important life lessons through sports,” said Andy Beal, Founder and President of MaxPreps. “Every team has a player, parent, coach or classmate affected by cancer, and we are proud to partner with Pledge It and St. Jude Children’s Research Hospital to bring high school football teams and fans together, nationwide, to fight childhood cancer.”

“St. Jude is deeply appreciative of the incredibly compassionate varsity high school football teams, coaches and fans across the country who have set the standard for generosity by joining together each year for a common purpose: to help St. Jude find cures and save the lives of kids who are facing childhood cancer and other life-threatening diseases. We cannot thank them enough for their tremendous commitment to our mission,” said Richard Shadyac Jr., President and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital. “This campaign, which launches during Childhood Cancer Awareness Month, will help St. Jude Children’s Research Hospital continue to push the search for cures, and ensure no family ever receives a bill from St. Jude for treatment, travel, housing or food, because all a family should worry about is helping their child live.”

To learn more about the program, visit touchdownsagainstcancer.com.


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