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The best source for news and information about crowdfunding for good.

Crowdfunding for Social Good

Devin D. Thorpe

Devin Thorpe

Rewards Campaigns

Stories about rewards-based crowdfunding campaigns.

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BYU-H Students Lead Crowdfunding Campaign for Ghanaian Entrepreneur

Interview with Gabriela Porras, the Project Manager / Student Lead of Pangea Empowerment and Paul Wilson of Brigham Young University-Hawaii.

Gabriela Porras and a team of students at Brigham Young University of Hawaii are raising money to help an entrepreneur in Ghana raise the money she needs to launch a business selling handicrafts via the web to consumers in the developed world.

Crowdfunding page: https://www.indiegogo.com/projects/pangea-empowerment-patience-s-beads/x/17606703#/

What is the purpose of your crowdfunding campaign?

The money raised on this campaign will all be going directly to Patience, a young entrepreneur in Ghana. Patience dreams of growing her small jewelry company but lacks the resources to get her raw materials and get quality pictures. By the end of this campaign she will empowered with not only the funding but the tools to continue her enterprise online. Patience is just one person but by helping her we hope to further empower entrepreneurs in her community.

More about Pangea Empowerment:

Facebook: https://www.facebook.com/pangeaempowerment/?ref=br_rs

All across the world entrepreneurs are diligently working to come up with new ideas, create new products, and build a legacy for the next up and coming generation. In some areas though, issues such as poverty, hunger, crime, war, and violence impede the entrepreneurship dream. These hampered aspirations could do so much more if entrepreneurs had access to the right tools and opportunities. Pangea Empowerment’s purpose is to fuel the creativity and dreams of entrepreneurs everywhere, but particularly in locations where access to funding and specific technology is severely limited. To accomplish this goal, an academic model of research and teaching is being coupled with entrepreneurial principles and application.

Gabriela Porras

Gabriela Porras’s bio:

Linkedin: https://www.linkedin.com/in/gabyporras/

Gabriela Porras, a senior at BYU-Hawaii and from Colorado, is majoring in Business Management with an emphasis in Marketing. After graduation she plans to pursue a career in public relations and marketing. She is passionate about empowering entrepreneurs to create positive change in their communities. Throughout this project she has lead the team through project management and helped with the research and curriculum development.

What is the purpose of your crowdfunding campaign?

After IndieGoGo and the credit card fees all money is being sent to Patience, the Ghanaian entrepreneur who the crowdfunding project was for. Our first objective of the crowdfunding project was to assist Patience in launching her bead company. Our second objective was to study the struggles of crowdfunding in Africa. We are teaching crowdfunding at an entrepreneurship conference in Congo, Africa December 18-21, 2017 and we wanted to best understand the issues that arise when an African entrepreneur tries to crowdfund.

More about Brigham Young University – Hawaii:

Twitter: @empowerpangea
Facebook: https://www.facebook.com/pangeaempowerment/
Website: byuh.edu

byuh.edu

501(c)3 Nonprofit

Paul Wilson

Paul Wilson’s bio:

Twitter: @paulwilson
Linkedin: linkedin.com/in/mymarketer

Paul Wilson, the BYU-Hawaii faculty sponsor of Pangea Empowerment, teaches both social entrepreneurship and digital business in the Entrepreneurship Department. For the last 20 years Paul has been a digital technologist, specializing in search, content strategy, and application development. He has managed digital projects for hundreds of small businesses, and has held senior marketing positions for large corporations. Paul recently became full time faculty at BYU – Hawaii and utilizes his industry experience to help the students explore the vast potential of earning a living on the Internet.


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Devin is a journalist, author and corporate social responsibility speaker who calls himself a champion of social good. With a goal to help solve some of the world’s biggest problems by 2045, he focuses on telling the stories of those who are leading the way! Learn more at DevinThorpe.com!

First-Ever Clean Energy Credit Union Raises Critical Start-up Funding

Leading national non-profit E4TheFuture provides financial backing to credit union as it gets ready to open for business

Press Release – The nation’s first-ever Clean Energy Credit Union (CECU) today announced that it has received critical startup funding from E4TheFuture, a nonprofit dedicated to bringing clean energy to all Americans. E4TheFuture has granted a $50,000 seed funding and an initial savings account for $100,000 to help capitalize and accelerate the implementation of the new and exciting CECU.

As part of its purpose, CECU aims to enable consumers to make energy efficiency and clean energy upgrades to their homes when they otherwise may not have been able to. See a two-minute video.

E4TheFuture President Steve Cowell said this award is an investment in the future of energy efficiency as well as other distributed energy resources such as wind and solar power. “We are supporting this organization because we believe it will help remove barriers to widespread adoption to clean energy and energy efficiency,” said Cowell.

“This decision fits our mission to bring the energy efficiency industry to greater success,” according to Cowell. “We are collaborating to bring benefits to a broad spectrum of Americans who want clean energy and energy efficiency but may not have the available cash to invest in improvements.”

“Support from E4TheFuture will allow the CECU to leverage more funding and will strengthen our ability to help people participate in the clean energy movement,” said board chair Blake Jones. “People are seeking new ways to make a difference to help our environment and usher in a clean energy economy. Our new credit union provides an easy way for people to be a part of the solution.”

“As a new organization committed to the common cause of building a robust clean energy industry, the CECU is proud to be a recipient of E4TheFuture funds,” said CEO Terri Mickelsen. “These dollars will go a long way toward helping all of us unite the clean energy participants to help consumers finance clean energy resources.”

The CECU received its federal charter from the National Credit Union Administration in September 2017, and plans to open its (virtual) doors by the end of 2017. A crowdfunding campaign (see video) is under way through November 12, 2017. Initial membership recruitment is targeting members of the American Solar Energy Society (ASES); impact investing and Socially Responsible Investing communities; consumers interested in purchasing a solar PV system, electric vehicle, or home energy efficiency retrofit; and credit unions with underutilized funds available to deposit in CECU and/or who are interested in participating in its loan portfolio.


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HomeBiogas 2.0 Turns Yesterday’s Kitchen Scraps Into Tomorrow’s Cooking Gas

HomeBiogas launches its clean energy home solution on Kickstarter, giving households the power to transform food waste into clean cooking gas and natural liquid fertilizer – and reduce their carbon footprint.

Press Release – Nevada – November 2017HomeBiogas, the clean energy solutions provider, launches its latest biodigester, HomeBiogas 2.0 transforming leftover kitchen waste into reusable, clean gas. After a successful first crowdfunding campaign, HomeBiogas launches its latest at home biodigester HomeBiogas 2.0 which works at twice its original speed. Each system produces up to three hours of cooking gas per day. Now, more durable, cheaper, and easier to assemble, HomeBiogas 2.0 launches on Kickstarter with a ready to use stovetop.

Imagine how much waste households around the world produce each year. Every family dinner prepared, school lunch packed, and leftovers spoiled contributes to the 1.3 billion tons of food that is wasted every year! In fact, according to the Food and Agriculture Organization (FAO), a staggering one-third of food produced for human consumption worldwide is either lost or wasted. For households looking to go green, the best alternative is traditional composting, which requires constant upkeep, smells unpleasant, and can attract pests. With HomeBiogas 2.0, your household’s leftover organic waste can be effortlessly deposited into a closed, odorless appliance which converts waste into biogas to fuel your kitchen cooking needs and fertilizer to nourish your plants and garden.

Most biodigesters on the market today are either large and bulky, limited to certain areas, or specifically for commercial use. HomeBiogas took the outdated existing technology and updated it, so modern families can have an affordable and user-friendly experience. HomeBiogas 2.0 makes going green easy with its DIY appliance, allowing you to:

  • Save Green – HomeBiogas 2.0 supplies free energy all year round from material you already have at home: your organic waste so you don’t have to pay for energy to power your stove.
  • Cook Green – HomeBiogas 2.0 provides a clean and sustainable alternative to electricity, propane, and natural gas. Each system produces up to three hours of renewable cooking gas daily.
  • Live Green – HomeBiogas 2.0 up-cycles food and animal waste that normally would be decomposing in landfills emitting potent greenhouse gases into the atmosphere, a major contributor to climate change. By collecting these gases, HomeBiogas 2.0 alleviates dependence on harmful sources of energy, turning your household into a self-sustaining ecosystem.
  • Grow Green – HomeBiogas 2.0’s system recycles nutrients from your household’s organic waste into a natural liquid fertilizer which is rapidly absorbed into the soil for happier, healthier plants.

Each appliance, equipped with a water-resistant outer layer, is fed with equal parts food waste and water. Installation is simple, just fill the digester with water, mount the gas container with the sandbags HomeBiogas supplies, and the machine is ready to go. Inside the system, the waste is broken down naturally by bacteria, releasing biogas. The gas tank gradually inflates with ready-to-use gas. Through a patented mechanical pressure mechanism, the gas is delivered at a uniform rate from system to the stovetop.

HomeBiogas 2.0 also creates the opportunity to provide clean energy and natural fertilizer to the millions of families who live in underserved communities in nations around the globe. In underdeveloped regions of Africa, Southeast Asia, and the Caribbean, very few have access to clean energy, and formal waste removal services are uncommon. The standard practice in these areas is to cook on wood or charcoal, which creates harmful indoor air pollution and causes long-term detriments to respiratory health. On top of the health concerns, cooking with these materials also contributes to deforestation and climate change. HomeBiogas provides a clean, easy alternative to these cooking fuels.

“We are a socially conscious company at our core,” says Oshik Efrati, CEO & Co-Founder of HomeBiogas. “Our initial campaign gave eco-conscious, western consumers the opportunity to reduce their greenhouse gas emissions and start using renewable energy at home. We believe that with our new campaign and the lowered price point, HomeBiogas 2.0 will have an even bigger impact on communities across the globe, whether it’s used in the U.S., the Philippines or Senegal.”

 

About

HomeBiogas, founded in 2012, is the first company to produce and sell DIY family-sized biodigesters. Located in Beit Yanai, Israel, HomeBiogas has set out to offer every household easy access to renewable energy. Founded by Oshik Efrati, Yair Teller, and Erez Lanzer, HomeBiogas’ mission is to enable those in both developed and developing nations to lead a more sustainable life through cooking, growing, and smarter energy production.


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Wuji Announces Launch of Crowdfunding Campaign at UN General Assembly

Wuji Aims to Launch Operations Within Three Months of Meeting Crowdfunding Goal

Press Release – September 18th, 2017 – New York, NY – Wuji, the world’s first Eco-conscious ride-share company, today announced the launch of its crowdfunding campaign on Monday, September 18th at the U.N. General Assembly in NYC.

https://www.indiegogo.com/projects/wuji-the-world-s-first-eco-friendly-ride-share-technology#/

Wuji is dedicated to making a positive environmental and human impact by partnering with earth-friendly and progressive organizations such as Tesla Sustainable Villages, which is helping establish an off-grid sustainable HQ for Wuji in the Chicagoland area, and Treesisters.org, which empowers women to plant trees across the globe.

“My goal with Wuji is to model a new way for business to function. Moving into the future, businesses must aim to become regenerative models that give back to future generations. Today more than ever, people want to align their values with their spending habits, and Wuji is an easy way to vote with your dollar and be the change you want to see in the world,” said Stephen Cutter, CVO of Wuji.

As part of a commitment to providing a positive impact for riders and drivers beyond reducing greenhouse gas emissions, Wuji provides support for women and marginalized riders with safety features such as an integration with Guard Llama (as seen on ABC’s Shark Tank). It also offers fair and equitable opportunities for its drivers through equity-sharing programs (such as offering the opportunity to earn passive income by signing up new riders) and maintaining a driver representative on its board.

“Our grassroots organizational and financial model means we care about the planet and people alongside profits. Wuji’s goal is to have many people earn a fair living while being treated well. It also means we’ll give back to every community where we operate, letting riders donate by rounding up or adding $1 to give a ride to someone in need. It means playing a crucial part in transporting veterans to doctors’ appointments, elementary school students to community gardens and after school programs, and senior citizens to social engagements.”

Wuji’s Partnerships:

About​ ​Wuji,​ ​LLC

Wuji is the world’s first eco-conscious ride-share company dedicated to making a positive environmental and human impact. Our mission is to reduce carbon emissions and partner with organizations dedicated to restoring our planet’s health, both while providing safe and reliable access to transportation.


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Your Support To Bolieve’s Mission Helps Educate Kids in Bolivia

Bolieve will produce handmade backpacks and by selling each backpack, they will provide a day of education to an average of 25 kids in Bolivia. They are raising money on kickstarter. Recently I caught up with Gabriel Ruiz to learn more about the effort; here’s what he told me:

What is the social benefit you hope to achieve with or through your crowdfunding campaign?

Bolieve’s mission goes beyond high-quality handmade products by incorporating social entrepreneurship. For each handmade backpack sold, Bolieve will provide a day of education to an average of 25 kids in Bolivia. By implementing the one for one model, it will tackle the top factors of poverty, lack of job opportunities and quality education.

How much money are you hoping to raise and why? How much have you raised so far?

I’m hoping to raise $30,000. The main reason is to reduce the production cost of the handmade products by order a higher quantity of items, therefore, we can make a bigger social impact. So far I’ve raised $1,600 ans we have 26 days left in Kickstarter.

Whom are you trying to help with your project and why?

As a native Bolivian, I have a enormous desire to help communities in need from Bolivia. I’ve seen the struggles that they have and I’m sure that with social entrepreneurship I can make a considerable positive impact in Bolivian communities, not just by donating money for education but also serve as an example to Bolivian entrepreneurs so they can begin contributing to different social obstacles.

What rewards, if any, are you offering to your supporters?

The rewards basically consists on Handcrafted Bolivian Backpacks, we also offer handmade bracelets. All of our products are handmade with high quality “Aguayo” and Leather. Aguayo is a traditional handmade weave absolutely beautiful.

Check out the campaign:

Visit the website.
Follow on Facebook.
Follow on Twitter at @BolieveOfficial

 

New Documentary By Award-Winning Director Stephanie Soechtig And Oscar-Nominated Filmmaker Morgan Spurlock To Feature Environmental Activist Erin Brockovich

“THE DEVIL WE KNOW” Chronicles One Of The Biggest Environmental Scandals In U.S. History, Involving One Of The Most Recognizable Brand Names Ever: Teflon

An Indiegogo Crowdfunding Campaign Launches This Week To Support The Completion Of This Groundbreaking Documentary

Press Release – New York, NY – June 21, 2017 – Two forces in the documentary film world — Oscar-nominated filmmaker Morgan Spurlock (SUPER SIZE ME) and award-winning director Stephanie Soechtig (FED UP) – have teamed up on an eye-opening new film that tells the story of an unprecedented chemical contamination that started in one of their hometowns before spreading around the globe. Today marks the launch of their Indiegogo crowdfunding campaign, in order to raise the funds needed to finish the film, which is currently in post-production.

After taking on, respectively, fast food behemoth McDonald’s and the food and beverage industry, the filmmakers have turned their attention to the chemical industry in THE DEVIL WE KNOW.

Soechtig is the director, producer and writer of the project, with Spurlock coming on board as the Executive Producer, Jeremy Seifert (GMO OMG) co-directing, and Mark Monroe as co-writer. The film features environmental activist Erin Brockovich, who famously took on Pacific Gas and Electric for contaminating the drinking water in Hinckley, California, and has remained an outspoken advocate for citizens across the country and around the world whose water has been poisoned.

THE DEVIL WE KNOW focuses on one such story that unfolded in Parkersburg, West Virginia. For decades, the makers of Teflon, the multi-national chemical corporation DuPont, exposed its workers and an entire community to C8, a toxic chemical used to make its non-stick superstar and countless other consumer products. Now, according to the CDC, C8 is found in the blood of 99.7% of Americans.

“C8 is one of the most prolific contaminants we’re seeing. It’s popping up every place,” states Brockovich. “It’s in everything. I’m dealing with so many communities right now who are sick. Many have suffered with illnesses that science is starting to link with C8.”

“As a native West Virginian, this story and the struggle the people of this community endure is one I could not ignore,” adds Spurlock. “I am hopeful that with this movie, we will continue to get them all the justice and closure they deserve.”

“I’m so excited about the team we’ve put together on this film,” says Soechtig. “Morgan is a very generous and gracious collaborator, and his support of the film is especially meaningful given that it takes place in his hometown of Parkersburg, WV. And working with the incomparable Erin Brockovich has been profoundly important to the telling of this story.”

With the project in post-production, the filmmakers today launched a crowdfunding campaign on Indiegogo in order to finish the film. Those interested in supporting THE DEVIL WE KNOW can find out more at http://igg.me/at/thedevilweknow. Unique perks for participating include a 2-night stay, plus dinner, at The Surf Lodge in Montauk, NY; an opportunity to pitch a film and/or television project to a major production company; a pair of tickets to a taping of Late Night with Seth Meyers in New York – including a meet-and-greet with Meyers; and a lunch meeting with director Morgan Spurlock.

“This film is an incredibly fascinating story that unfolds very much like a narrative film,” adds Soechtig. “While it is similar to my other films – UNDER THE GUN and FED UP – in that it explores a very complex, very urgent social issue, stylistically it is much different from those films and that has been an exciting challenge for me. I am hopeful that THE DEVIL WE KNOW will be a wake-up call to the public about the complete lack of oversight on tens of thousands of industrial chemicals in this country.”

THE DEVIL WE KNOW represents the second film on which Spurlock’s Warrior Poets has partnered with Indiegogo to support the funding of documentaries on the crowdfunding platform.


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New Author, Podcaster Launches Radio Show With Crowdfunding Campaign


Tony Loyd is a podcaster who interviews social entrepreneurs. He has just been invited to host a weekly, drive-time radio show. He’s also finishing up a book. To launch all of this, Tony is running a crowdfunding campaign on StartSomeGood.com.

Tony lives by the mantra “miracles happen when you are in motion.” He says, the radio show came about because he was out and about, was producing a podcast and another host of the radio show connected him to the producer.

His book, Crazy Good Advice, features ten lessons from the 150 episodes of his show, extracting patterns and insights from the great social entrepreneurs he’s interviewed.

Tony is out to change the world.

He says, “Our business is focused only on amplifying the stories of social entrepreneurs. Stories move us. They take us out of our logical brains and help us to connect with one another.”

“When people hear stories of social good, they are engaged, informed and inspired,” he continues.  “Because social entrepreneurs are everyday people like you and me, when listeners hear their stories, they see themselves as possible changemakers too.”

The audio format is powerful, Tony says. “The stories inspire people to take action. Listeners are more inclined to give time, talent, and treasure to help a cause. Or, they take the leap and become changemakers themselves. The circle expands and encourages more social good and more stories that need to be told.”

Tony Loyd

Tony Loyd

More about the Social Entrepreneur:

Twitter: @SocEntPod

Every Monday you hear interviews with social entrepreneurs, founders, investors and thought leaders. They share their successes, failures and what they have learned along the way.

Tony’s bio:

Twitter: @TonyLoyd

Tony is the executive producer of the podcast Social Entrepreneur where you can hear the stories of changemakers who are making an impact on the world.

Tony has provided leadership to Fortune 500 companies for over 25 years, with global brands such as John Deere, Medtronic and Buffalo Wild Wings. He has extensive experience conducting strategic planning, leading organizational design, creating talent management strategy and conducting leadership development workshops.

Never miss another interview! Join Devin here!

Devin is a journalist, author and crowdfunding speaker who calls himself a champion of social good. With a goal to help solve some of the world’s biggest problems by 2045, he focuses on telling the stories of those who are leading the way! Learn more at DevinThorpe.com!

 

This Film Needs Your Help To Show The Stories of Social Entrepreneurs Fixing Some of The World’s Biggest Problems

THE NEW BREED: The Rise of the Social Entrepreneur – is a new feature documentary that captures millennial change-makers using business to fix some of the world’s biggest problems. They are raising money on StartSomeGood. Recently I caught up with Pete Williams to learn more about the effort; here’s what he told me:

What is the social benefit you hope to achieve with or through your crowdfunding campaign?

I was inspired to make a feature film about Social Entrepreneurship because so many people still don’t know what it means and so many of us in the field find it hard to define. The two primary goals of THE NEW BREED are to raise Social Entrepreneurship to mainstream awareness and to encourage all of us to be more conscious about who we share our money with and what effect that has on people and the planet.

How much money are you hoping to raise and why? How much have you raised so far?

We are hoping to raise $20,000 from our crowdfunding efforts, which will be used exclusively to cover travel costs to film stories of social impact outside of the USA. Our three featured entrepreneurs have their impact centres in Chile, Peru and Uganda and the money raised will cover flights and accommodation for crew as well as car hire, local fixers and equipment.

Whom are you trying to help with your project and why?

The entrepreneurs we are featuring in the film are helping end poverty in Uganda, empower women in Peru, rescue plastics from the ocean in Chile and supply homeless men and women with products they need in the USA. The film will highlight these stories in the hope of inspiring a new generation of change-makers to consider a life as a social entrepreneur or intrapreneur.

What rewards, if any, are you offering to your supporters?

We are offering a bunch of great incentives all made with love by our Social Entrepreneur partners. We have t-shirts from Krochet Kids, socks from Bonfolk and skateboards from Bureo as well as pins, hats, watches, bags and much more.

Check out the campaign:

Visit the website.
Follow on Facebook.
Follow on Twitter at @NewBreed_Movie

Support “Invest in the Nest” to Save African Penguins from Extinction

The Association of Zoos & Aquariums (AZA) wants to build artificial nests for endangered African penguins. They are raising money on kickstarter. Recently I caught up with Rob Vernon to learn more about the effort; here’s what he told me:

What is the social benefit you hope to achieve with or through your crowdfunding campaign?

African penguins are in peril. Where once there were over one million breeding pairs of penguins, now there are only about 25,000. And if we don’t act right now, we could lose the species entirely to extinction. These unique and fascinating birds used to build their nests where they lay their eggs and raise their families in a thick, stable layer of guano — yep, that’s poop. But for decades, their guano has been over-harvested by humans to sell as fertilizer, leaving them without a safe place to make their homes. Add to that problem predation, dwindling food supply, and habitat changes and you’ve got a recipe for unimaginable population decline. But hope for the African penguin is not lost! Members of the Association of Zoos & Aquariums (AZA) from around the globe have come together with a plan to take on this unique challenge. We’ve got the best animal scientists and researchers on the case, and they’ve got a simple, but powerful, solution: an artificial nest, rigorously tested and perfected in the field. Our Kickstarter campaign is an easy and fun way (with great rewards!) anyone can help save a species!

How much money are you hoping to raise and why? How much have you raised so far?

We want to raise $150,000 to help build and place 1,500 artificial nests for African penguins. This is part of the AZA SAFE: Saving Animals From Extinction African Penguin Artificial Nest Development Project (Learn more: https://www.aza.org/SAFE-african-penguin-conservation-projects#5). The nests will be built by hand in South Africa, providing local jobs. So far, we have raised just over $122,000.

Whom are you trying to help with your project and why?

AZA-accredited zoos and aquariums, and our partners around the world, are working fast and furiously to find solutions to the dangers African penguins face. But we can’t do it without you. So far, we’ve been able to secure funding for the first research and development phase of our project. Now we’re ready to take it to the next level. You can help us produce and install 1,500 nests to place in actual penguin colonies across South Africa and Namibia. So yes — zoos and aquariums need your help to make this happen. But ultimately, it’s the African penguins that need you. Humans have contributed to the decline of this species, and it’s up to us to give them a chance for survival.

What rewards, if any, are you offering to your supporters?

We have a variety of rewards at all levels including totes, mugs, car decals, t-shirts, plus original penguin art, unique zoo and aquarium experiences, penguin charm bracelets from ALEX + ANI, and even a voicemail from Jack Hanna!

Check out the campaign:

Visit the website.
Follow on Facebook.
Follow on Twitter at @zoos_aquariums

 

Zoos, Aquariums Launch First of its Kind Kickstarter Campaign to Help Save Endangered African Penguins

“Invest In The Nest” will help build and place nests in Africa.

Press Release – May 17, 2017 (Silver Spring, MD) – African penguin populations have been declining for the past few decades. The Association of Zoos and Aquariums (AZA), its members and partners are taking action to help reverse this trend. Today, they are launching the “Invest In The Nest” campaign on Kickstarter, the innovative crowdfunding platform. The campaign seeks to raise $150,000 to help build and place 1,500 artificial nests for African penguins in South Africa and Namibia.

“AZA-accredited zoos and aquariums are conservation organizations dedicated to helping save species and generate awareness about what is impacting animals in the wild,” said Dan Ashe, President and CEO of AZA. “We believe the Kickstarter community is a natural fit to ‘invest in the nest,’ and more importantly, play a direct role in helping to save this species.

A dedication to species conservation is the reason behind why AZA and its members created AZA SAFE: Saving Animals From Extinction®, a program that brings together the expertise and resources of AZA, its members, and partners to help save species from extinction. Establishing new artificial nests is a priority identified in the AZA SAFE African penguin conservation action plan, and necessary to help save African penguins.

“We’re always excited about campaigns that expand our worldview and actively contribute to innovation around the globe. Invest In The Nest is pushing boundaries in the practice of conservation and bringing optimism and direct action to the Kickstarter backer community,” says Clarissa Redwine, Kickstarter’s Design and Technology Outreach Lead for the West Coast. “This conservation effort takes backers through the process of designing, building, and installing habitat structures that will help save endangered African penguins, helping Kickstarter backers play a vital part in protecting wildlife.”

Supporters of the campaign won’t go away empty-handed. A variety of rewards is available for backing the Kickstarter campaign, including exclusive behind-the- scenes opportunities at some of the best aquariums and zoos in the country, as well as original penguin art, symbolic penguin adoption kits, t-shirts, totes, posters and more. Some additional, exclusive rewards will also be offered during the campaign.

In addition to the great rewards, Stonyfield, the country’s leading organic yogurt maker and a proud sponsor of AZA SAFE, is helping AZA reach its campaign goal by kicking in $30,000 toward the $150,000 goal. As part of Stonyfield’s year-long effort, they will not only be contributing funds to fieldwork, but will also aim to encourage kids and their families to see animals and conservation projects first hand at zoos and aquariums through an on-pack offer to get families out to visit AZA member zoos and aquariums in their communities. Now through the end of September, families who buy two YoKids® yogurt packs can visit azasafe.stonyfield.com to get a free kid’s admission to a participating AZA-accredited zoo or aquarium with the purchase of a full-price adult ticket.

“It isn’t often a cow has an opportunity to help save a penguin, but our support of AZA SAFE and its Kickstarter campaign really allows us to make a difference for these endangered animals,” said Natalie Levine, Stonyfield Brand Director. “By making sure this campaign gets off to a strong start, we aim to not only support the recovery of endangered African penguins, but also inspire others to do the same.”

If fully funded, the nests will be constructed by hand in South Africa, helping to create jobs for residents.

Additional background about the project, including information on the engineering and testing that went into developing the nests, can be found on the “Invest In The Nest” Kickstarter campaign page at www.aza.org/kickstarter.

About AZA

Founded in 1924, the Association of Zoos and Aquariums is a nonprofit organization dedicated to the advancement of zoos and aquariums in the areas of conservation, animal welfare, education, science, and recreation. AZA is the accrediting body for the top zoos and aquariums in the United States and eight other countries. Look for the AZA accreditation logo whenever you visit a zoo or aquarium as your assurance that you are supporting a facility dedicated to providing excellent care for animals, a great experience for you, and a better future for all living things. The AZA is a leader in saving species and your link to helping animals all over the world. To learn more, visit www.aza.org.

About SAFE: Saving Animals From Extinction®

SAFE: Saving Animals From Extinction combines the power of zoo and aquarium visitors with the resources and collective expertise of AZA-accredited zoos and aquariums and partners to save animals from extinction. Together we are working on saving the most vulnerable wildlife species from extinction and protecting them for future generations. To learn more, visit www.aza.org/aza-safe.

About Stonyfield

As the leading organic yogurt maker, Stonyfield takes care with everything it puts into its yogurts and everything it keeps out. By saying no to toxic persistent pesticides, artificial hormones, antibiotics and GMOs, Stonyfield has been saying yes to delicious, healthy food for more than 30 years. With their direct milk supply program, Stonyfield helps to grow the number of organic dairy farms in New England – and through their support of the Wolfe’s Neck Dairy Farmer training program, Stonyfield works to train the next generation of organic farmers. To learn more about all Stonyfield products and more, visit www.Stonyfield.com.

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