Stories about rewards-based crowdfunding campaigns.
Stories about rewards-based crowdfunding campaigns.
Founder Elyse Dickerson aims to garner support with Give 1 and Get 1 campaign
Press Release – Fort Worth, TX, March 8th, 2017 — Biotechnology innovator EOSERA™, Inc., launched their GIVE ONE AND GET ONE crowdfunding campaign on Indiegogo today. Eosera is a Fort Worth-based company that developed Earwax MD™, the first innovation in earwax removal drops in decades. The campaign will allow Eosera to give away free product to elderly in need and will also help raise funds for production. Earwax MD will be commercially available in the U.S. in April 2017.
“We are launching this campaign on International Women’s Day for two reasons. First, women worldwide are great proponents of improved healthcare and catalysts for change. I co-founded Eosera to develop healthcare products that address unmet medical needs. Earwax MD will change the lives of millions of people who suffer from earwax impaction. Second, biotech innovation is still a challenging career path for girls and women around the globe. I want to ask for support for our Give 1 Get 1 campaign and serve as an example by proving that starting a successful biotech company (as a woman) is possible,” said Elyse Dickerson, Founder of Eosera, Inc.
Earwax impaction is a severe healthcare issue facing over 153 million people around the world and over 18 million Americans. The US healthcare system spends about $600 million US dollars each year to extract impacted earwax. Consumers spend approximately $63 million US dollars every year on over-the-counter earwax removal products. Current over-the-counter earwax removal products have been proven no more effective than water for removing earwax.
Clinically proven to remove earwax in 15-30 minutes, Earwax MD is a game-changer. To bring Earwax MD to market, the company needs to ramp up manufacturing and production. Make a donation to GET ONE and GIVE ONE! Adults 65 years and older, and especially those with hearing aids, are disproportionally affected by earwax impaction. So, for every contribution made to the campaign, Eosera will donate product to elderly individuals in need, with a strong focus on those suffering from hearing loss.
About Elyse Dickerson
Elyse is the CEO & co-Founder of Eosera Inc. She has a successful track record of launching worldwide healthcare products. She spent 13 years working for Alcon, a Novartis Company, where, she focused on ophthalmic and otic pharmaceutical products. Elyse managed a portfolio of over $1.7 billion in annual revenues. She has spent her career developing products for unmet medical needs and bringing healthcare solutions to patients around the world. Elyse actively mentors women who pursue careers in healthcare and technology. She is also a strong advocate for gender equality and women in business. Among her numerous industry honors are The Trailblazer Brand Champion Award and The 2016 Women in Technology Award from The Dallas Business Journal. Just last month, Elyse won the Mary Kay Pink Tank Business Pitch Competition! She holds a BA from the University of Notre Dame and an MBA from Southern Methodist University.
EOSERA™, Inc. is a majority woman-owned biotech company committed to developing products that address underserved medical needs. Eosera operates by putting purpose before profits and is proud to be one of the pioneering companies in a movement called Conscious Capitalism. Eosera exists to heal humans through innovative healthcare products. Eosera’s first product, Earwax MD™, is a novel, patent-pending topical drop that uses a dual-action technology to dissolve impacted earwax. Using an evidence-based approach, the team at Eosera developed the first earwax removal innovation that is highly successful in removing excessive or impacted earwax in a single treatment. The combination of innovation backed by scientific evidence has been lacking in this area since the introduction of the category over 50 years ago. In 2015, Eosera won a $50,000 pitch competition by Comerica Bank, which helped raise the startup’s first round of seed funding reaching $1.2M. For more information, please visit www.eosera.com
Press Release – WEbuilding is a Berlin-based non-profit organization founded by an international group of young architects, united by a common purpose: to help deprived communities through sustainable public building projects.
The organization’s current project involves the construction of a school in the village of Damang in Ghana’s Eastern Region, 50 kilometers from Accra. The area currently possesses only one school for the children of the village and the many smaller surrounding communities. The new school – which will consist of an early childhood center and a primary and secondary school, accommodating a total of 560 children – would represent a huge step forward in this regard; it would also set a higher learning standard and provide equal educational opportunities for boys and girls.
WEbuilding employs sustainable, cheap and aesthetically attractive materials in a way that is innovative, yet respects local culture. During a trip to Ghana last winter, the WEbuilding team discussed possible solutions with their partner, the local NGO Volunteer Partnerships for West Africa, who own the land on which the school is to be built, and consulted with local builders who combine technology and tradition in their work.
The layout of the school reflects both environmental and social considerations: the complex will be divided into three building clusters, each consisting of several structures built mainly of compressed earth blocks, situated around a central courtyard in the manner of a local village. The first phase, for which WEbuilding is now raising funds, will include an early childhood center and a lavatory; as additional funds become available, this core complex will be complemented with two others, which will house a primary and a secondary school.
After much planning, and after overcoming all bureaucratic hurdles, WEbuilding is now entering the next phase of its project: crowdfunding. Over the past year, the organization raised enough money to finance the construction of the first classroom; in February, it launched a crowdfunding campaign on Generosity [https://igg.me/at/7kqmniXvehY] to raise the additional 22.000$ necessary to complete the first three units, and to allow construction to begin.
Press Release – Sacramento, CA – Artist and inventor Les Cookson with the help of illustrator and author Ken Higginson are using the internet to help revitalize the centuries old animation device that started it all—the ZOETROPE. The Kickstarter campaign will run through March 10th, 2017.
The zoetrope, first invented in 1833, was one of the first animation devices, and the granddaddy of modern movies. It consists of a slotted cylinder, or drum, containing animation strips and discs that spin on a wooden stand. By viewing the spinning animation through slits in the drum, the blur of color is broken into a rapid succession of sequential images producing the illusion of motion.
Cookson, with his 10+ years of experience building optical devices, not only designed his zoetrope, the ZOEFLIX, to be functional and beautiful, but also to improve it by adding features like a built-in light to make the images brighter and clearer. Additionally, this new design fits more nicely together and features a solid hardwood stand and lid to balance out its handcrafted, eco-friendly, faux leather drum.
Higginson has thoughtfully remastered the historically inspired zoetrope animations to showcase a full range of artistic possibilities. He is utilizing modern printing technology to add depth to the animations with background elements and creative tweaks that place the characters in a setting and tell a more complete story. The effect is truly mesmerizing as you can see for yourself: https://youtu.be/8UC8j4pg1iA
“Today, we are so saturated with electronics that when we see an elegantly simple device like a zoetrope creating a breathtaking moving image—we think it’s magic—and that’s the point! Science and magic used to be one in the same, and the zoetrope embodies that forgotten past.” remarks Cookson.
If the Kickstarter crowd funding is successful, the internet, which has disseminated so many digital GIFs, will have helped revitalized the original GIF—the zoetrope. More information is available at www.ZOEFLIX.com
This post was originally produced for Forbes.
John Lee Dumas is one of the most successful podcasters on iTunes. Last year, when he decided to launch a crowdfunding campaign for his “Freedom Journal,” he partnered with Pencils of Promise. He raised $453,000 on Kickstarter and donated $75,000 to the nonprofit. Now he’s at it again.
Dumas boasts over 1 million listens to his “Entrepreneur on Fire” podcast every month. You wouldn’t think he “needs” to partner with Pencils of Promise in order to be successful with his campaign. Dumas is a savvy entrepreneur. He’s clearly figured that this is an important part of the strategy.
His last campaign for the “Freedom Journal” raised enough to build three schools in Ghana, Guatemala or Laos, the three countries where the nonprofit operates. For his current campaign launched this morning for his “Mastery Journal,” he hopes to raise $100,000, enough for Pencils of Promise to build four schools.
Dumas has not only been successful as a podcaster, talking with successful entrepreneurs seven days a week (here’s his 2014 interview with me), he’s become a business coach for podcasters. He reports his revenue and profit publicly each month. Last year, he reported revenue of $2.6 million and net profit (presumably pre-tax) of $1.7 million.
He says, “My goal with EOFire is to inspire entrepreneurs to succeed, emulate success and avoid mistakes.”
The Mastery Journal is a manual for accomplishing big goals, Dumas explains. In it, he teaches entrepreneurs how to deal with their three biggest problems: lack of productivity, discipline and focus. The book includes a daily guide to building those three powerful skills.
Dumas, who served in the military, says he learned discipline there. But he recognized that he lacked focus and productivity. His business took off once he mastered those skills.
He says the biggest challenge people face is the constant barrage of what he calls “OPA” or “other people’s agenda.” One of the tricks he uses to overcome OPA is to block out 42-minute stretches of time for focused activity with absolutely no distractions allowed.
Dumas acknowledges that some people can’t use the system. For those in 9-to-5 jobs with little autonomy, the Mastery Journal won’t help much–unless they are willing to use the tool for their free time outside of work in an effort to break away from the 9-to-5. He says, “Some people are just in reactionary mode and can’t use the book unless they are ready to leave that behind.”
He believes that the Mastery Journal will help people accomplish their objectives. “A lot of people have amazing voices to share with the world, but they don’t because they don’t give themselves permission to do it. This gives people the structure to be productive and share their message with the world.”
So far on the first day, as of January 23, 2017 at 4:00 Eastern, Dumas’s Kickstarter campaign for The Mastery Journal has raised $29,009, topping the initial goal of $25,000. The campaign ends on February 24, 2017 at 10:59 PM Eastern. In order to reach his goal to donate $100,000 to Pencils of Promise, he’ll need to raise another $571,000.
Dumas clearly believes the partnership with Pencils of Promise is a win for everyone. Not only does it provide needed cash for the organization to deliver on its mission to educate underserved communities, it makes the crowdfunding campaign more appealing to backers. They get both the value of the book but also the honest sense of helping to build a school for deserving children in the developing world.
On Tuesday, January 24, 2017 at noon Eastern, Dumas will join me here for a live discussion about The Mastery Journal, his crowdfunding campaign and the strategic partnership with Pencils of Promise. Tune in here (at the top of this article) then to watch the interview live. Post questions in the comments below or tweet questions before the interview to @devindthorpe.
Food and Movement Brand Forms Sustainable Agriculture Partnership with Iconic Ultra Running Tribe
Press Release – Richmond, Virg. (Jan. 17, 2017) – Health Warrior, a food and movement brand that delivers nutrient-dense superfoods in radically convenient forms, announces a Kickstarter campaign for its delicious new Mexican Chocolate Chia Bar with 100 percent of the profits supporting the Tarahumara tribe. The campaign will fund sustainable agriculture projects for the Tarahumara, enabling them to revitalize their traditional farms and seed stocks devastated by recent droughts.
“We wanted to honor the Tarahumara’s inspiration and lifestyle from the founding of Health Warrior by giving back to their community, especially after the droughts hit the Copper Canyons,” said Shane Emmett, Co-founder and CEO. “It was their way of life – deeply connected to the land and movement — that helped inspire the creation of our company. We are so happy to deepen our bond of friendship, to celebrate their lifestyle and culture, and to help bring their inspiration to a broad modern audience with Operation Farm and Run.”
As chronicled by explorers throughout the centuries, and the subject of groundbreaking recent research on human evolution, the Tarahumara are some of the most powerful endurance runners in the world, despite never engaging in typical athletic “training.” Their ability to run long distances barefoot or in Huarache sandals, profiled in the best-selling book Born to Run by Christopher McDougall, recently captivated modern culture. Their great secret is their lifestyle, based on a foundation of plants and joyful movement, with surprisingly little running. Their lifestyle is their training, and it was this philosophy of life, food, and movement that helped inspire Health Warrior to launch the original Chia Bar, the first bar with a superfood as the #1ingredient.
The brand quietly kicked off Operation Farm and Run with the Tarahumara in the summer of 2016, directly funding the refurbishment of a test farm with infrastructure and the labor required to cultivate chia using traditional Tarahumara farming practices. In December 2016, a group of Health Warrior team members and American runners journeyed deep into the Copper Canyons to experience the farms, food, trails, and culture first-hand during the harvest festival. The Kickstarter campaign will allow the Tarahumara to build on this early success by refurbishing more farms with strong foundations of soil replenishment, seed sourcing, labor, and basic infrastructure like hoses for irrigation.
The Health Warrior Kickstarter campaign will run through early March with 100 percent of the profits supporting the tribe. Visit http://kickstarter.healthwarrior.com to support the campaign and www.healthwarrior.com to learn more about the brand’s mission to build a stronger society through better health and sustainable food production.
This post was originally produced for Forbes.
Ricardo Jose Bueso has a brother named Ricardo Juan Bueso. Really. His parents did that. To some, they are known as the two Ricardos.
Perhaps it was this unusual situation that inspired Bueso to look for ways to stand out and apart, to chart a unique course. He’s traveled the world, studying business administration in Texas, completing a degree as “Chef de Cuisine” in Guatemala, teaching English in Yemen, and then studying in both Miami, Florida and Shanghai.
Two years ago, Bueso and his brother Ricardo Juan, assembled a team and began developing a unique concept in social entrepreneurship. Their model is to sell responsibly-sourced, crafted products like soaps and candles via the web (nothing unique so far–wait for it) and let consumers set the price and then give the profits above a cost threshold to charity.
John Chung, an advisor to the startup called THX, says, “THX is offering a unique product. It offers the opportunity for the consumer to donate part or all of the margin that would normally go to the retailer. The beneficiaries are the nonprofits and the consumers. THX can potentially make a big impact as each purchase gives the consumer the opportunity to direct the largest part of the cost of any product to a cause.”
Bueso explains the model this way. “The pricing structure for our products works differently than typical gross margin percentages. We purposely price our products excluding traditional markups and allow the customer to donate the margin matching the traditional retail value, or whatever amount they want.”
More simply, he says, THX sets a base price that is equivalent to a wholesale price. The consumer sets a price above that and the difference goes to charity. The markup THX charges to cover its costs and profits varies from 30 to 50 percent of the landed price.
The philosophy, he says, is not focused on profit. “Our company is driven by the idea that the brand and e-commerce platform is not a business seeking to maximize shareholder value in the form of profits, but rather a self-sustaining and practical giving mechanism.”
The inspiration for THX came from seeing the wide array of nonprofits serving South Florida and feeling a desire to help them all, especially the smaller ones that struggle for funding, Bueso says. “In our city of Miami alone, we have animal shelters, children’s hospitals, at-risk youth programs, as well as services for veterans, victims of human trafficking and the sad reality of homelessness.”
Bueso recognized that corporate social responsibility and cause marketing initiatives by larger companies often partnered with larger nonprofits, so he was looking for a way to sustainably help smaller ones.
He boasts, “Thx is the first brand to let shoppers transparently customize their impact by donating any amount to any registered nonprofit in America.”
“We have created collections of responsibly sourced, quality products that customers use every day like fragrances, soaps, candles, coffee, teas, etc., he says. “Through our platform, the customer can easily access our products and customize their impact by selecting the cause they care about the most.”
Charles Lee, the Founder and CEO of Ideation, has advised Bueso on business strategy and brand marketing. He says, “THX has strong value propositions for consumers, non-profits, and corporations that make it a win-win for everyone involved. In addition, as the company continues to grow as a new kind of social enterprise, its social impact will exponentially increase.”
Bueso understands, perhaps better than anyone, the need to stand out. He grew up as one of three Ricardos in the family–he and his brother were named after their father.
“One of our greatest challenges is being able to get our customers to fully understand the process of shopping on our marketplace,” he says. “More than ever we have to get the visitor’s attention fast and ensure their full understanding of our three-step model.”
Bueso acknowledges that there are some limitations to the model. THX can bring attention and money to small nonprofits, but, he notes, “we are not a nonprofit accountability platform.”
Chung offered some counsel for the new company to achieve success. “Like other internet dependent ideas, the critical challenge is getting the message out and for the message to stick. Operationally, THX has to offer a desired set of products (which is not easy), fulfill and deliver them smoothly.”
Lee suggests two keys will be critical to their success. “First, open collaboration with varied industries that help to shape a new paradigm for consumption and gifting, and second, unwavering commitment to stay focused on their social mission as the core ‘why’ behind their business.”
Bueso exhibits the optimism that seems to be an inherent feature among successful entrepreneurs. “Our success will undoubtedly impact the world for good. We’re on a mission to help every cause, in every city in America.”
He sees the customers as playing a key role in the new economy. “We love social enterprise and the impact that conscious consumerism is having today and we hope that our model will inspire a generation of companies to follow suit.”
Bueso is currently running a crowdfunding campaign on Kickstarter to help accelerate adoption by more socially conscious consumers.
“We seek to be the first product brand that generates significant funds with a minimal amount of units sold. We believe this is possible because of how much we empower our consumers to support the cause that’s closest to their heart,” he concludes.
On Thursday, January 12, 2017 at 2:00 Eastern, Bueso will join me here for a live discussion about THX and its plans. Tune in here (at the top of this article) then to watch the interview live. Post questions in the comments below or tweet questions before the interview to @devindthorpe.
Press Release – A CPA, Certified Financial Planner and mother of two says the time is now to plan for ‘later.” Jody Giles, launched a Kickstarter campaign January 4 to fund her new book, “Missing Pieces Plan.” The book addresses the “softer issues” of traditional financial planning efforts that are often overlooked. Giles offers ways for individuals to “leave a legacy, not a mess.”
“The Missing Pieces Plan was created to help people live a fulfilled live now and gain a peace of mind by planning for later,” Giles said. “Planning now is the best gift you can give your loved ones and the Missing Pieces Plan is here to help!”
More than 20 professionals in related fields have reviewed the Missing Pieces Plan, including financial advisors, elder care attorneys, hospice advocates, tax advisors, Estate Planning attorneys, life insurance agents, clergy and physicians. The book has received praise and enthusiasm for its potential to help people of all ages plan for what is to come and leave their families and loved ones better prepared.
The Kickstarter campaign will feature the book at early bird discount of $24, including free shipping to individuals in the United States, $10 for shipping to Canada, and $15 for international shipping. The campaign will also feature a Buy-1, Give-1 reward. For $54, supporters will receive a copy of the book for themselves and one to give – either to a loved one or to an organization of their choice. Bulk orders will also be discounted.
For more information on “The Missing Pieces Plan,” visit the website at www.missingpiecesplan.com. Giles also is available to share her expertise in this special area of financial planning as a source for interested media.
Kickstarter link: https://www.kickstarter.com/projects/1102373981/missing-pieces-plan
AutoLotto wants to support Christopher’s Haven. They are raising money on omaze. Recently I caught up with Matt Clemenson to learn more about the effort; here’s what he told me:
What is the social benefit you hope to achieve with or through your crowdfunding campaign?
Boston-based Christopher’s Haven is working with philanthropic platform Omaze on a campaign offering donors the chance to win an adventure with Captain America (Chris Evans) starting at just $10. The winning donor will be flown out to Boston with 3 guests to complete an Escape Room challenge with Chris Evans.
Christopher’s Haven operates a supportive community consisting of nine temporary apartments and a community recreation area for families of children being treated for cancer in nearby Boston hospitals. Over 300 families to date have stayed in the fully-furnished and equipped apartments located across the street from Massachusetts General Hospital. The Loft is utilized to provide programming for children undergoing outpatient treatment, as well as their siblings and parents. Activities coordinated primarily by volunteers, include massage therapy, pet therapy, arts & crafts, movie nights, birthday and holiday parties, bell-ringing ceremonies, outings to sporting events and excursions to local attractions.
How much money are you hoping to raise and why? How much have you raised so far?
As much as possible! The more we can assist childhood cancer patients and their families, the better. The campaign ends on January 20, 2017.
Whom are you trying to help with your project and why?
Christopher’s Haven and, in doing so, childhood cancer patients and their families.
What rewards, if any, are you offering to your supporters?
The winner (+3 friends) are flown out to Boston and put up in a 4-star hotel. They complete an Escape Room challenge with Chris Evans as Captain America plus a burgers and beer dinner.
Donors get various perks depending on the level of their donation. For example, donors who give $1,500 get an autographed copy of Captain America: Civil War DVD signed by Chris Evans. Donors who give $2,500 earned an outgoing voicemail message from Chris Evans.
Check out the campaign.
SOUTH FLORIDA (December 20, 2016): The Thx Co. (“Thanks”), a pioneer in a new era for social enterprise, has developed an innovative platform that allows consumers to buy responsibly sourced, high-end, everyday products at cost, far below traditional retail value. Customers can donate the savings or any amount they’d like, to any one of over 1.8 million charities in the U.S. through their new API from Guidestar. Championing a model of customizable impact, shoppers pick a cause and then choose to match the traditional retail value or give any amount they want.
On December 15th, with the launch of a new Kickstarter campaign, The Thx Co. is taking the final steps towards launching one of the most inclusive and widest reaching ‘social good’ brands ever.
Founded by the philanthropic brother duo, Ricardo Juan and Ricardo Jose Bueso, The Thx Co. is more than just a lifestyle brand with apparel, fragrances, soaps, candles, and other daily essentials. Thx makes giving accessible, revolutionizing the concept of ‘giving back’ and turning social enterprise on its head. “We price all of our products so you can pay less and give more”, said Ricardo Jose.
Many people are not aware that a lot of social good companies have significant markups over their actual cost of goods. Often these products are priced out of reach for the majority of people who may have an affinity for doing good with their purchasing dollar. The Thx Co. solves this problem with a model based on quality, affordability and customizable giving.
The Thx Co.’s online shopping experience is very simple:
As a B-Corporation, The Thx Co. creates products with ethical partners that are just as consciously-minded. For example, their naturally scented, wood wick, 100% soy wax candles provide jobs for young adults with developmental disabilities.
The Thx Co. also acts as a catalyst for smaller nonprofits looking to expand their reach and increase their fundraising potential. Making it easy for nonprofits to raise funds, Thx offers easy to share “Shop+Give” widgets and monthly subscriptions with recurring giving options. “Ultimately, we want to reframe how generosity looks,” said Ricardo Juan.
More information can be found here: www.thx.co
‘CARRY YOU ON,’ The Benefit ‘Album For Action’ To Bridge The Gap Between Veterans And Civilians Through Music, Is Fully Funded By Surpassing $66k Kickstarter Goal
“Marcus Goldhaber’s passion for uniting veterans and civilians is vividly apparent. … His soul and honesty shine through when he sings, and brought tears to my eyes.” — Kathy Kraeck, Vice President, Veterans Square Foundation, Creators of Veterans Square Monument, VeteransSquare.org.
Press Release – NEW YORK (Dec. 11, 2016) – More than $30,000 in crowdfunding pledges poured in yesterday to surpass the Kickstarter campaign goal a full day ahead of deadline and successfully fund CARRY YOU ON, the benefit “Album for Action” to help bridge the disconnect between civilians and military veterans through music from 2016 MAC Award nominee MARCUS GOLDHABER.
Yesterday’s tidal wave of crowdfunding pledges rolled toward midnight with over $67,000, to exceed the $66,000 Kickstarter goal with a full day left until the official deadline of midnight EST tonight (Sunday).
Now that it’s fullly funded, the project will help Goldhaber make sure the needs of veterans are constantly a part of the national conversation.
Goldhaber, the acclaimed NYC jazz singer-songwriter, has himself pledged a whopping 50% of all album sale proceeds to IAVA (Iraq & Afghanistan Veterans of America), which strives to build the “New Greatest Generation” as the first and largest nonprofit, nonpartisan organization for Iraq and Afghanistan veterans.
With yesterrday’s incredible surge – half of the entire Kickstarter goal – Goldhaber’s faith in the public to complete this phase of his mission on behalf of America’s veterans has been handilly rewarded. The average pledge to back the campaign – officially declard by Kickstarter as a “Project We Love” – has jumped to over $400.
After four years of bringing his veterans awareness project to live stages in clubs, concert halls, arenas, festivals and other veteran-related events from New York to Philadelphia, Goldhaber will now be bringing his 10 new original songs to the recording studio. CARRY YOU ON will include “Come Home America,” the original Goldhaber anthem released on Veterans Day 2013.
The reaction Goldhaber has been receiving along the way became the impetus to write and record enough songs for a full album. All lyrics are inspired by conversations he’s had with civilians, active-duty service members, veterans and their families. They are the driving force behind his movement to #bridgethegap.
“I’m humbled that my friends, family and fans have rallied to crowd-fund the production and distribution of this album,” says Goldhaber, :“so this message can reach as many people as possible.”