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Crowdfunding for Social Good

Devin D. Thorpe

Devin Thorpe

Classy and The Leukemia & Lymphoma Society Announce Innovative Five-Year Online Fundraising & Events Partnership

World’s largest voluntary health agency dedicated to blood cancer cures replaces long-time in-house technology with Classy as it looks to the future

San Diego – February 23, 2016 – Classy, the leading fundraising and supporter engagement software for social impact organizations, today announced that The Leukemia & Lymphoma Society (LLS), the world’s largest voluntary health agency dedicated to finding cures and ensuring access to treatments for blood cancer patients, has chosen Classy as its long-term online fundraising partner.

The transition will start with LLS’s flagship campaign, Team in Training (TNT), the world’s first and largest charity sports training program. Since its inception 27 years ago, TNT has trained more than 600,000 participants in triathlons, marathons, cycling events and more, raising nearly $1 billion for blood cancer research and patient support.

In addition to TNT, other LLS national fundraising campaigns moving to the Classy platform in 2016 and 2017 include:

  • Light The Night Walk (LTN): the largest annual fundraiser for LLS, this non-competitive walk is held at more than 150 sites throughout the US, Canada and Australia.
  • Man & Woman of the Year (MWOY): to earn these prestigious titles, candidates all over the country participate in a ten-week fundraising competition honoring local children who are blood cancer survivors.
  • Leukemia Cup Regatta (LCR): local LLS chapters recruit sailors and local businesses to raise funds and participate in sailing races and events.

“We are confident that the expertise and proven track record of Classy will help to elevate LLS’s fundraising capabilities and success, across our many campaigns and programs,” said Claude Edkins, Chief Information Officer at LLS. “As the leading non-profit in the blood cancer arena, it makes sense for us to work with a fundraising technology leader like Classy. This platform not only will make it easier for our participants to engage with LLS through its user-friendly, innovative and robust features, but Classy’s support will enhance our own operations as we aim to grow our revenue through new and unique online fundraising approaches.”

LLS joins a growing roster of more than 2,500 nonprofits of all sizes that use Classy to scale their operations and impact, including Heifer International, Oxfam America, National Geographic, Team Rubicon, FEED, and Pencils of Promise.

“We are extremely excited to partner with such a well-respected and high-impact organization as The Leukemia & Lymphoma Society,” said Scot Chisholm, CEO & Co-Founder of Classy. “LLS has been a pioneer in the peer-to-peer fundraising space with thousands of organizations, both nonprofit and for-profit, emulating their efforts over the past two decades. It is truly an honor to be selected as their long-term fundraising partner and everyone at Classy is thrilled to work with LLS’s innovative team to take our product to new heights.”

Similarly, Classy’s roots also run deep in peer-to-peer fundraising. Motivated by cancer’s impact on the lives of their loved ones, the company’s founding members started a pub crawl to solicit donations for the American Cancer Society. In its first four years, Classy, hosted fundraising events to benefit local nonprofits in San Diego, where the company is based. Disappointed by the lack of fundraising solutions available to them, the company built its own and emerged as an online fundraising platform that any nonprofit could use in 2011.

“More and more organizations are selecting Classy, driven by frustration with the costs and limitations of the traditional software vendors that have monopolized the nonprofit market for too long,” said Chisholm. “Social impact organizations are tackling some of the world’s biggest problems, and there is absolutely no reason why they should be forced to settle for anything less than world-class technology to aid them in their mission.”

For more on Classy, visit www.classy.org

About Classy

Classy is the world’s’ first operating system for social impact with the goal of solving social problems more effectively and efficiently. Since launching in 2011, Classy has helped more than 2,500 social enterprises including Oxfam, World Food Program USA, and National Geographic to raise hundreds of millions of dollars. Classy also hosts the Collaborative and Classy Awards to recognize excellence in social innovation. Based in San Diego, CA, Classy employs a staff of over 150 people and was recently recognized by Fast Company as one of the world’s 10 Most Innovative Companies for Social Good. Classy is backed by investors including Mithril and Salesforce Ventures. For more information, visit www.classy.org or follow Classy on Twitter: @Classy.

About The Leukemia & Lymphoma Society

The Leukemia & Lymphoma Society® (LLS) is the world’s largest voluntary health agency dedicated to blood cancer. The LLS mission: Cure leukemia, lymphoma, multiple myeloma, and improve the quality of life of patients and their families. LLS funds lifesaving blood cancer research around the world, provides free information and support services, and is the voice for all blood cancer patients seeking access to quality, affordable, coordinated care.

Founded in 1949 and headquartered in White Plains, NY, LLS has chapters throughout the United States and Canada. To learn more, visit www.LLS.org. Patients should contact the Information Resource Center at (800) 955-4572, Monday through Friday, 9 a.m. to 9 p.m. ET.

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