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SeedEquity Ventures

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2 Deals Bode Well for Seed Equity Investors In Startups


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Seed Equity Ventures, one of the sponsors of the Your Mark on the World Center and GoodCrowd.info, has noted exciting progress with two of its portfolio companies. The crowdfunding type investment bank for startups reported this week that two companies, DemoChimp and Micro Benefits, in which its investors had participated in seed rounds last year received large follow-on investments already this year.

Utah-based Consensus, formerly DemoChimp, announced on April 5, 2016 that it had received a $4.2 million Series A funding round from Peak Ventures and super angel Nobutaka Mutaguchi.

In a statement, Consensus explained:

CONSENSUS makes it possible for sales and marketing professionals to create interactive customized demo videos that give each buyer an overview of a product’s value proposition. Buyers then rate the relative importance of video segments that explain different aspects of the offering’s value proposition according to their unique interests, revealing both the identity and motivation of each stakeholder. The CONSENSUS platform plays the videos in a personalized sequence, and at a level of detail tailored to each buyer’s interests. CONSENSUS’ proprietary Demolytics™ dashboard shows customers when a buyer watches their demo, what’s important to them and who they shared it with — so salespeople can tailor their messages to the buying group’s shared priorities.

Separately, last month, Seed Equity reported that its Hong Kong-based portfolio company Micro Benefits sold a 23.53 percent stake to Xurpas for $10 million.

Seed Equity noted on its blog that “Micro Benefits is a Hong Kong-based company providing innovative mobile solutions in human resources to Fortune 500 companies in China. The company does business through its wholly-owned subsidiary, Micro Benefits Financial Consulting (Su Zhou) Co. Ltd.”

Micro Benefits reports that it helps to reduce turnover by 15 percent.

On Thursday, April 14, 2016 at 1:00 Eastern, Seed Equity Ventures founder and CEO, Todd Crosland will join me here for a live discussion about the recent transactions and the implications for the Seed Equity Ventures investors who participated in the seed rounds last year. Tune in here then to watch the interview live. Post questions in the comments below or tweet questions before the interview to @devindthorpe.

More about Seed Equity Ventures:

Twitter: @getseedequity

Seed Equity Ventures is a registered broker dealer with the U.S. Securities and Exchange Commission and a member of both FINRA and SIPC, providing investment banking services to startups and growth companies from around the world. Seed Equity believes the best entrepreneurs in the world should be funded, no matter who they are or where they live. Investors throughout the world, should have a voice to choose what the future should look like. They should be able to support entrepreneurs who will build that future. Seed Equity was founded to provide growth equity to entrepreneurs and their startups in exciting industries globally.

Todd Crosland, Seed Equity Ventures

Todd Crosland, Seed Equity Ventures

Todd’s bio:

Twitter: @ToddCrosland

A seasoned entrepreneur, Mr. Crosland has demonstrated the ability to build successful teams and companies. Mr. Crosland was the Founder, Chairman and CEO of Interbank FX, LLC (“IBFX”; www.IBFX.com), from 2001 until he sold the firm in 2011. IBFX was a Futures Commission Merchant and Retail Foreign Exchange Dealer registered with the U.S. Commodities Futures Trading Commission. IBFX was also authorized and regulated by the Australian Securities and Investments Commission.

IBFX was a worldwide leader in retail Forex trading services. IBFX offered individual traders, fund managers and institutional customer’s proprietary technology and tools to trade Forex online. IBFX saw Global customers grow to over 40,000, in more than 140 countries. Annual trading volume reached $750 billion. IBFX had 120 employees and offices in Beijing, China; Seoul, South Korea; Sydney, Australia; Salt Lake City, Utah and London, England.

IBFX and Mr. Crosland have received many awards, including: The Ernst and Young Entrepreneur of the Year Award and numerous Inc. 500 awards.

Mr. Crosland holds a B.A. in Business (Business Finance) from the University of Utah. He also currently holds the following Securities Licenses: Series 7, 24, and 63 and previously held series 3 and 30 Licenses.

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Devin D. Thorpe

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