2015 is the year that give2gether puts the “FUN” back in “FUNd” raising
New York — give2gether, the online fundraising platform for nonprofits, has added gamification and rewards to its already successful platform in order to help nonprofits further engage gen-x and gen-y.
give2gether already makes raising money a lot faster and easier thanks to ten years of research on the science behind what makes people give online. Through thousands of hours at UC Berkeley X-Labs, validated by hundreds of thousands of live donor transactions, give2gether has cracked the code to intelligent fundraising!
Now they are making raising money more fun by adding gamification.
Gen-x and gen-y’ers love games like Candy Crush and Temple Run simply due to their competitive nature. Unlocking challenges, getting badges, and getting high scores on leaderboards make it fun to compete. While scoring more points gets you to the next level in such popular games, when gamification is incorporated into fundraising and crowdfunding, nonprofits can expect greater participation and stronger involvement among their challenging-to-engage younger audience.
After two years of testing, it became clear that adding game mechanics and rewards increases younger donor participation. give2gether has integrated these mechanisms into their platform and they are currently being tested with UJA Federation of Toronto and Save a Child’s Heart.
give2gether’s platform streamlines social fundraising in order to substantially improve donor participation rates and the total amount raised. Nonprofits using give2gether incorporate several steps of engagement:
give2gether’s clients have seen their donor conversion rates double due to the implementation of these techniques. Donors who feel they have an impact on a particular project/cause get an inherent pleasure (the so-called ‘warm-glow’) for being pivotal in the project’s success.
With the addition of gamificaiton, give2gether expects conversion rates to rise even higher within younger donors
How does gamification in online fundraising work?
While participating in a nonprofit’s online fundraising project, constituents can earn various types of badges and rewards; incentivizing “champions” to invite more friends to support their personal fundraising goal. Points are given for posting on Facebook, recording a personal video appeal, and for inviting your social connections. Reaching the next social impact badge makes getting to the next fundraising level a lot more FUN.
give2gether’s innovation is helping many nonprofits modernize their online fundraising.
“By integrating gamificaiton, we’re continuing to disrupt crowdfunding for nonprofits,” give2gether’s CEO, Arnon Shafir, explains. “Gamificaiton, crowdfunding, and behavioral economics will be the three key elements for increasing hard-to-reach, younger donors engagement in 2015 . We expect to see more nonprofits adopting this model. “The young and the generous” generation are always ready for challenges, and virtual rewarding them for their participation satisfies their built-in passion to compete. These great characteristics of our generation can now be leveraged to raise more money for good causes.”