lg

amazon facebook_32 gplus_32 linkedin_32 pinterest_32 tumblr_32 twitter_32 website_32 youtube_32 email_32 rss_32

The best source for news and information about crowdfunding for good.

Crowdfunding for Social Good

Devin D. Thorpe

Devin Thorpe

give2gether Adds Gamification to Platform to Maximize Younger Donor Participation

2015 is the year that give2gether puts the “FUN” back in “FUNd” raising

New Yorkgive2gether, the online fundraising platform for nonprofits, has added gamification and rewards to its already successful platform in order to help nonprofits further engage gen-x and gen-y.

give2gether already makes raising money a lot faster and easier thanks to ten years of research on the science behind what makes people give online. Through thousands of hours at UC Berkeley X-Labs, validated by hundreds of thousands of live donor transactions, give2gether has cracked the code to intelligent fundraising!

Now they are making raising money more fun by adding gamification.

Gen-x and gen-y’ers love games like Candy Crush and Temple Run simply due to their competitive nature. Unlocking challenges, getting badges, and getting high scores on leaderboards make it fun to compete. While scoring more points gets you to the next level in such popular games, when gamification is incorporated into fundraising and crowdfunding, nonprofits can expect greater participation and stronger involvement among their challenging-to-engage younger audience.

image03

Motivational badges and rewards from Sponsors based on champion activities/interaction/social impact

Motivational badges and rewards from Sponsors based on champion activities/interaction/social impact

After two years of testing, it became clear that adding game mechanics and rewards increases younger donor participation. give2gether has integrated these mechanisms into their platform and they are currently being tested with UJA Federation of Toronto and Save a Child’s Heart.

give2gether’s platform streamlines social fundraising in order to substantially improve donor participation rates and the total amount raised. Nonprofits using give2gether incorporate several steps of engagement:

  • Unique insights from give2gether’s research help the nonprofit setup optimized donor landing pages and, thus, increases the probability of donation.
  • After a campaign launch, it’s all about generating 5-6 weeks of traffic:  emails, posts on Facebook , and digital PR are the fuel for modern fundraising campaigns.
  • Rather than just asking for a gift, donors can “play” with how much they could raise by inviting their friends, family and network in order to increase their “Personal Social Impact”. This simple interaction turns more donors into fundraisers.
  • Fundraisers track their progress , and see how many friends visited and donated  through their page and thank them personally for their support.

give2gether’s clients have seen their donor conversion rates double due to the implementation of these techniques. Donors who feel they have an impact on a particular project/cause get an inherent pleasure (the so-called ‘warm-glow’) for being pivotal in the project’s success.

Ticket Badges earned to Linkin Park secret Show for Japan to any fundraiser who raised $500 or more

Ticket Badges earned to Linkin Park secret Show for Japan to any fundraiser who raised $500 or more

Personal Dashboard for Champions to follow their progress and see what other badges they can still earn

Personal Dashboard for Champions to follow their progress and see what other badges they can still earn

With the addition of gamificaiton, give2gether expects conversion rates to rise even higher within younger donors

How does gamification in online fundraising work?

While participating in a nonprofit’s online fundraising project, constituents can earn various types of badges and rewards; incentivizing “champions” to invite more friends to support their personal fundraising goal. Points are given for posting on Facebook, recording a personal video appeal, and for inviting your social connections. Reaching the next social impact badge makes getting to the next fundraising level a lot more FUN.

give2gether’s innovation is helping many nonprofits modernize their online fundraising.

“By integrating gamificaiton, we’re continuing to disrupt crowdfunding for nonprofits,” give2gether’s CEO, Arnon Shafir, explains. “Gamificaiton, crowdfunding, and behavioral economics will be the three key elements for increasing hard-to-reach, younger donors engagement in 2015 . We expect to see more nonprofits adopting this model. “The young and the generous” generation are always ready for challenges, and virtual rewarding them for their participation satisfies their built-in passion to compete. These great characteristics of our generation can now be leveraged to raise more money for good causes.”

Never miss another interview! Join Devin here!
Subscribe to news from GoodCrowd.info.
* = required field
Content I want:



Find Us on

amazon facebook_32 gplus_32 linkedin_32 pinterest_32 tumblr_32 twitter_32 website_32 youtube_32 email_32 rss_32