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Crowdfunding for Social Good

Devin D. Thorpe

Devin Thorpe

Groundbreaking Virtual Reality Treatment Against Smoking Addiction Launches Kickstarter Campaign

MindCotine’s first round of crowdsourcing launches on May 31 – World Health Organization’s World No Tobacco Day

Press Release – Redwood City, CA. May 31, 2017 – MindCotine, the first-ever Virtual Reality (VR) program combining mindfulness practices, psychological therapies and community engagement to combat nicotine addiction, has announced its first crowd-funding Kickstarter campaign.

Responding to the need of more than 1 billion smokers worldwide looking for a non-invasive and inexpensive method to quit smoking, MindCotine marks the launch of its crowdfunding campaign on the World Health Organization’s (WHO) World No Tobacco Day on May 31. The campaign aims to engage as many people as possible to join the MindCotine community, continue funding the development and worldwide distribution of the groundbreaking app.

MindCotine’s creators realized that the needs for smokers looking to quit for good were not being met. With the premise that smokers do not have convenient tools nor programs handy to treat the actual root of their addiction, the team combined their diverse expertise in the medical and virtual reality fields to engineer an easily accessible mobile application.

The product works as users are guided through a mindfulness process, a mental state achieved by focusing on awareness on the present moment, and a biofeedback monitoring system that trains users to control bodily processes. By becoming conscious of what the habit represents for each user, they are then able to better identify and take charge of their impulses and behavior. The program also provides users with the tools necessary to overcome the cravings and discomforts associated with tobacco withdrawal through a strong community platform with an AI component. Users are welcome to join and practice the skills acquired, as well as support other peers to overcome the source of the addiction.

According to the World Health Organization (WHO), smoking causes approximately 6 million deaths per year, and is responsible for over $1 trillion in healthcare costs worldwide. Governments and other entities around the world have taken measures on this problem, proposing a broad variety of solutions, from taxation and banning, to awareness campaigns, to nicotine-related therapies, such as nicotine patches and prescription medications.

For more information, visit MindCotine’s Kickstarter page to learn more about the revolutionary product that will help end the global and life-threatening tobacco epidemic.

This unique solution is currently undergoing validation and trials by a wide array of focus groups at universities around the world, including Menlo College in California, Universidad Siglo 21 in Argentina and Universidad de la Comunicación in Mexico City.

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