Food and Movement Brand Forms Sustainable Agriculture Partnership with Iconic Ultra Running Tribe
Press Release – Richmond, Virg. (Jan. 17, 2017) – Health Warrior, a food and movement brand that delivers nutrient-dense superfoods in radically convenient forms, announces a Kickstarter campaign for its delicious new Mexican Chocolate Chia Bar with 100 percent of the profits supporting the Tarahumara tribe. The campaign will fund sustainable agriculture projects for the Tarahumara, enabling them to revitalize their traditional farms and seed stocks devastated by recent droughts.
“We wanted to honor the Tarahumara’s inspiration and lifestyle from the founding of Health Warrior by giving back to their community, especially after the droughts hit the Copper Canyons,” said Shane Emmett, Co-founder and CEO. “It was their way of life – deeply connected to the land and movement — that helped inspire the creation of our company. We are so happy to deepen our bond of friendship, to celebrate their lifestyle and culture, and to help bring their inspiration to a broad modern audience with Operation Farm and Run.”
As chronicled by explorers throughout the centuries, and the subject of groundbreaking recent research on human evolution, the Tarahumara are some of the most powerful endurance runners in the world, despite never engaging in typical athletic “training.” Their ability to run long distances barefoot or in Huarache sandals, profiled in the best-selling book Born to Run by Christopher McDougall, recently captivated modern culture. Their great secret is their lifestyle, based on a foundation of plants and joyful movement, with surprisingly little running. Their lifestyle is their training, and it was this philosophy of life, food, and movement that helped inspire Health Warrior to launch the original Chia Bar, the first bar with a superfood as the #1ingredient.
The brand quietly kicked off Operation Farm and Run with the Tarahumara in the summer of 2016, directly funding the refurbishment of a test farm with infrastructure and the labor required to cultivate chia using traditional Tarahumara farming practices. In December 2016, a group of Health Warrior team members and American runners journeyed deep into the Copper Canyons to experience the farms, food, trails, and culture first-hand during the harvest festival. The Kickstarter campaign will allow the Tarahumara to build on this early success by refurbishing more farms with strong foundations of soil replenishment, seed sourcing, labor, and basic infrastructure like hoses for irrigation.
The Health Warrior Kickstarter campaign will run through early March with 100 percent of the profits supporting the tribe. Visit http://kickstarter.healthwarrior.com to support the campaign and www.healthwarrior.com to learn more about the brand’s mission to build a stronger society through better health and sustainable food production.