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Crowdfunding for Social Good

Devin D. Thorpe

Devin Thorpe

Introducing the Revlon LOVE IS ON Million Dollar Challenge

Revlon to Ignite Donations for Women’s Health Initiatives through Fundraising Competition

July 30, 2015 (New York, NY) – Revlon announced today the second phase of its new philanthropic platform designed to have a greater impact on women’s health initiatives with the Revlon LOVE IS ON Million Dollar Challenge. The Revlon LOVE IS ON Million Dollar Challenge is inviting charities dedicated to three leading health issues facing women today — women’s cancers, heart disease, and diabetes — to participate in an online fundraising challenge. The charity that raises the most donations for their cause over the course of six weeks will win an additional $1 million donation from Revlon. While the challenge will kick-off on September 21, 2015, the application for charity entrants goes live today.

To host this fund-raising challenge, Revlon is partnering with CrowdRise, the leading site for charitable crowdfunding. The Revlon LOVE IS ON Million Dollar Challenge is the biggest challenge award in CrowdRise’s history.

“It is Revlon’s mission to inspire positivity and love. With this challenge, we want to encourage the public to show their love for these critical women’s health initiatives that have a direct impact on women’s lives,” said Lorenzo Delpani, CEO of Revlon. “We hope this challenge will not only ignite the passion that the public has for their favorite causes, but empower a diverse group of non-profits that are making a real difference in women’s lives,” added Delpani.

“We are excited to enter this innovative, new realm of fundraising,” said Victoria Ashley, Head of Global Public Relations for Revlon. “CrowdRise’s reputation for being the leader in this modern philanthropic space made them the perfect choice to help us expand our charitable reach.”

Eligibility

Starting today through October 5, charities dedicated to the selected causes can complete an online application at https://www.crowdrise.com/revlonchallenge for a chance to compete. The participating charities will be announced on a rolling basis.

In order to participate in the Revlon LOVE IS ON Million Dollar Challenge, charitable organizations must have non-profit 501(c)(3) status with a mission to better women’s lives and fall into one of the three select women’s health initiative pillars identified by Revlon: Women’s Cancers, Heart Disease and Diabetes. As part of the application, organizations must include a statement on how they will spread LOVE for their cause.

Competition

When the Revlon LOVE IS ON Million Dollar Challenge kicks off on September 21, participating charities will begin tapping their supporter networks to ignite donations, and help them continuously fundraise throughout the six weeks. Passionate consumers can show their love for their favorite cause in a few ways: directly donating to their chosen charity through the Revlon challenge homepage, setting up a personal fundraising page on CrowdRise and linking to their beloved charity, and encouraging others to join their crusade by sharing on their social media channels.

The Prize

In addition to the $1 million grand prize, Revlon will be making a $250,000 donation to the runner-up. There will also be additional prizes distributed throughout the challenge to add to the excitement of the competition. The winner of the Revlon LOVE IS ON Million Dollar Challenge will be announced later this year.

For more information about the Revlon LOVE IS ON Million Dollar Challenge, visit: www.crowdrise.com/revlonchallenge, www.revlon.com/milliondollarchallenge, and follow Revlon’s social channels (@Revlon).

About Revlon:

Revlon is a global cosmetics, hair color, hair care and hair treatments, beauty tools, men’s grooming products, anti-perspirant deodorants, fragrances, skincare, and other beauty care products company, which operates in three segments, the consumer division (“Consumer”), the professional division (“Professional”) and Other. CEO Lorenzo Delpani’s vision is to establish Revlon as the quintessential and most innovative beauty company in the world by offering products that make consumers feel attractive and beautiful. Revlon believes that its global brand name recognition, product quality, R&D, innovation and marketing experience have enabled it to create leading global consumer and professional brands. Revlon’s Consumer segment global brand portfolio includes Revlon® color cosmetics, Almay® color cosmetics, SinfulColors® color cosmetics, Pure Ice® color cosmetics, Revlon ColorSilk® hair color, Revlon® Beauty Tools, Charlie® fragrances, and Mitchum® anti-perspirant deodorants. Revlon’s Professional segment global brand portfolio includes: Revlon Professional®, CND®, including CND’s Shellac® brand 14+ day nail color and Vinylux® weekly nail polish, and American Crew® men’s grooming products. Websites featuring current product and promotional information can be reached at www.revlon.com, www.almay.com, www.mitchum.com, www.revlonprofessional.com, www.americancrew.com and www.cnd.com.

About CrowdRise:

CrowdRise is the world’s largest and fastest growing online platform dedicated exclusively to charitable fundraising. CrowdRise is used by millions of individuals, tens of thousands of charities, hundreds of companies and many of the most famous artists and athletes in the world to creatively leverage their resources and networks to unlock the power of the crowd and raise hundreds of millions of dollars to support positive social missions.

Founded by actor Edward Norton, film producer Shauna Robertson and Robert and Jeffrey Wolfe, CrowdRise has conceived, implemented and powered campaigns that have raised over $250 million to date.

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