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Devin D. Thorpe

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Kimbia and Strength in Members Partner to Release New Report Uncovering 2016 Online Donor Data Trends for Everyday, Peer-to-Peer and Giving Day Donation Channels

Press Release – AUSTIN, TEXAS (August 1, 2017) Kimbia, a leading provider of online fundraising solutions, events and high-volume crowdfunding events, has partnered with Strength in Members, a digital marketing agency specializing in innovative solutions to grow supporter audiences and amplify nonprofit impact, to release, “Donation Trends by Channel: 2016 Donor Data Report.” The report analyzes donor demographics from the roughly $240 million of online donations made through the Kimbia platform in 2016 to uncover trends between everyday, peer-to-peer and giving day donors and the donations they make.

“Even before the dawn of the Internet, philanthropic giving has always been a social activity – from organizing school fundraisers to tithing with other congregants at a place of worship to selling raffle tickets around the neighborhood to support a sports team,” said Peter Genuardi, Founder and CEO of Strength in Members. “Working with Kimbia, we’re now able to show how social connectedness can be used by organizations to improve their fundraising results. We’re excited to share this research with the field.”

Key data by giving channel revealed in the report includes:

  • Donation trends for average gifts and mobile giving
  • Donor demographics for sex, age, education and social presence
  • Organization category types

“We know that adding peer-to-peer and giving day campaigns into the fundraising mix, alongside everyday giving, is crucial for online fundraising growth, but we wanted to look to the data to help organizations and institutions better target their audiences for each campaign type,” said Mark Perkins, Kimbia CEO. “We have built proven practices over the last decade of providing online fundraising solutions and services to the nonprofit space, and we are so pleased to provide the data to support these ideas.”

The companies will be hosting a webinar to discuss the findings of this report on Thursday, August 3 at 1 pm CT. You can register here.

Copies of the report can be downloaded anytime here.


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