High Fidelity Headphone Company Teams Up With Alzheimer’s Non-Profit for #GivingTuesday
New York, NY: #GivingTuesday, which takes place on the Tuesday following Thanksgiving (12.1), is more than just a hashtag. Started in 2012, it is a global day of giving fueled by the power of social media and collaboration following Black Friday and Cyber Monday.
For a second year, as part of its year-end fundraising campaign, MUSIC & MEMORY, the non-profit that pairs individuals with dementia and Alzheimer’s with personalized iPods, is partnering up with with Koss Stereophones, the U.S. based high-fidelity Stereophone manufacturer, for its own #GivingTuesday initiative – #GivingTunesDay.
Music & Memory and Koss Stereophones have issued a challenge grant to support the #GivingTunesDay social media campaign. Koss will donate one dollar for every social media engagement linked to Music & Memory, and match every donation made to the organization, up to five thousand dollars, and has also donated products for its prize giveaways.
“After seeing the documentary film Alive Inside, at the Milwaukee Film Festival last year, and learning more about Music & Memory, I was struck,” said Koss Director of Marketing, Michael J. Koss, Jr. “It was incredible to see the effect the Music & Memory personalized music program had on those suffering from Alzheimer’s and other forms of dementia. I knew instantly that we needed to get even more involved.”
About MUSIC & MEMORY
Music & Memory is a non-profit organization that brings personalized music into the lives of the elderly or infirm through digital music technology, vastly improving quality of life. The Music & Memory program has since been implemented in over 2,000+ certified facilities in all 50 US states, as well as eight countries, including Canada, Australia, England, Denmark, Holland, South Africa, and Israel. Eleven US States have also rolled out initiatives to implement the program statewide in their efforts to make it the standard of care. Wisconsin and Utah are the first states to fund every nursing home in their state.
About Koss Corporation
Koss Corporation markets a complete line of high-fidelity headphones, speaker-phones, computer headsets, telecommunications headsets, active noise canceling headphones, wireless headphones, wireless speakers and compact disc recordings of American Symphony Orchestras on the Koss Classics label. Koss Stereophones (model UR5-B) are the preferred headphones used in all 2,000+ MUSIC & MEMORYSM Certified Care Organizations. Dan Cohen founder of Music & Memory says, “These headphones carry a lifetime guarantee, are exceptionally durable, and are lightweight while delivering great sound.” For more information, follow Koss on Twitter @KossHeadphones, on Facebook at Facebook.com/Koss, or at Koss.com