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Crowdfunding for Social Good

Devin D. Thorpe

Devin Thorpe

Launching of The Second Round of The Merry Christmas Campaign For The Homeless: A Wave of Solidarity Throughout The United States

The search engine Lilo is launching its Merry Christmas campaign for the homeless for the second year in a row. The goal: to offer gifts and deliver words of solidarity to homeless people throughout the United States. And it will be free for Internet users!

What if you could write a little note to a homeless person for Christmas and offer him or her a gift, would you do it?

Each year, more than 500,000 people find themselves on the streets during the winter and holiday season (1). Based on that number, the co-founders of the search engine lilo.org came up with an idea: allow all Americans to participate for free in a campaign of solidarity for homeless people during the holiday season.

The idea is very simple; each web user can write a short message on the website http://christmas.lilo.org. These messages will then be printed and distributed to homeless people. And that’s not all! Every beneficiary will also be able to choose a gift with an average value of $30. The money for these gifts comes from searches done on the search engine lilo.org. In fact, for every search that is made on a search engine, money is generated. Lilo allows you to redirect this money to pay for Christmas gifts for homeless people. In this way, everyone is able to participate for free by doing internet searches on lilo.org during the month of December.

The goal is to be able to give a heartwarming gift but also to share a moment with them. We often pass by these people without even noticing, this campaign is a great opportunity to take the first step.

In 2015, more than 5,000 notes were distributed and several thousands of dollars raised thanks to searches made on the search engine Lilo.org

Last year, this campaign enabled offer many gifts. This year, lilo is aiming to give more than 1,000 gifts.

But what kinds of gifts are offered?

Most often, the homeless ask for warm clothing, a night in a hotel, or a warm meal but some wish for gifts a bit more original such as a radio set, a watch, or a phone.

How to participate ?

In order to participate, it’s very simple, all you need to do is go on the site http://christmas.lilo.org and write a little note for Christmas. You can also raise money for the gifts that will be distributed by changing your search engine for the duration of the holiday season, which can done on the site http://www.lilo.org

Video and website

Website : http://christmas.lilo.org
Video : https://youtu.be/56Lm6D3vPdI

To know more about the search engine Lilo, http://www.lilo.org

To know about the projects supported by Lilo :

http://www.lilo.org/fr/category/les-projets/?lang=en

To access the little notes : http://christmas.lilo.org

About

Lilo was launched in 2015. It has already raised more than $150 000 through the 50 projects that it supports. Today, more than 12 million searches are made every month on Lilo.
http://www.lilo.org/

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