As a 17 year Ogilvy & Mather veteran, Marcia Christ specializes in launching products into the mom and woman market. She is joining MsGenuity to bring reward-based crowdfunding, which today is focused on the male consumer, to the mom community.
Sarasota, FL (PRWEB) February 18, 2015 – MsGenuity, the first crowdfunding portal to bring innovative product designs and community events to the mom consumer, announced today that Marcia Christ is joining the company as President and Chief Executive Officer. She will assume the role previously held by John Montelione, who is being assigned to Product Development Manager.
“We knew we wanted a new CEO with the ability to drive crowdfunding, from its current marketing focus on the male community, to the mom community and we needed a leader with a successful track record of launching new shopping concepts and products that appeal to the mom and women consumer,” said Montelione.
Christ, a 17 year Ogilvy & Mather veteran, has established a reputation for successfully launching products focused on the mom and women consumer. As Creative Director and Senior Vice-President, her clients included Kimberly-Clark, Chesebourgh-Ponds, Avon, American Express and Best Foods. She received numerous accolades including the Advertising Age Best TV Commercials, Effie, Andy and the Gold Annual International Film and TV Festival of New York awards. Christ also held visiting professor positions at Marist College and the S.I. Newhouse School of Public Communications, Syracuse University.
“Christ’s consumer-centric mindset, strong marketing expertise within the mom market, and track record as a successful executive are ideally suited to position MsGenuity for expansion during this exciting time in the evolution of the billion dollar crowdfunding market,” said Dennis Zink, a member of the MsGenuity Advisor Board. “She was the unanimous selection of the Advisory Board after a comprehensive search.”
“MsGenuity is well-positioned to play a growing role in funding the next generation of innovative consumer products,” stated Christ. “This is a huge opportunity that will be realized by delighting mom consumers with a fun shopping experience for products that are not available at any other web site. I am excited to join MsGenuity at this important chapter in its journey and forthcoming release of its crowdfunding portal.”
MsGenuity has made significant strides in the past nine months to build the first crowdfunding portal solely offering products and community events focused on the mom consumer. This is in contrast to leading crowdfunding portals such as Kickstarter where up to 80% of backers (i.e. project funders or contributors) are men. The MsGenuity site will be launched on March 3rd.
MsGenuity is building a reward-based crowdfunding portal to engage Mom shoppers who want to discover new products and projects not available at any other site. Conversely, MsGenuity offers both men and women crowdfunding project owners the opportunity of raising funds and collaborate on-line with mom shoppers. Reaching the mom community is key to the growth and balance of the crowdfunding market as moms spend 85¢ of every household $1. MsGenuity is located in Sarasota, FL. It is a Delaware corporation registered in Florida.
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