Jenny Kassan is one of the world’s leading experts on investment crowdfunding and she’s passionate about using it for good!
Jenny says, “Be yourself when raising capital. Just like with dating, it’s better to show your authentic self than to pretend you’re something you’re not. Not only will you be more likely to attract investors you’re happy with, the process will be easier and more enjoyable.”
She helps nonprofits and social entrepreneurs figure out how to raise money. She explains, “You know that raising money from investors could help you take your business (or entrepreneurial nonprofit) to the next level of success. But you’ve heard horror stories about what it’s like to raise money from professional investors, like Venture Capitalists and Angel Investors, and you’re worried that’s not a good fit for you. You would like to raise money from regular folks – your community, customers, and fans. But you’ve heard that it might be illegal to do that.”
“Good news! There are legal ways to raise investment capital from the crowd. One of the names for this is doing a Direct Public Offering, but it is also sometimes called by other names like investment crowdfunding,” she continues.”
“A DPO is legal way to offer an investment opportunity (equity or debt) using public advertising and opening the opportunity to anyone, whether a wealthy professional investor or not (in legal parlance, you can open your investment offering to both unaccredited and accredited investors),” she concludes.
On Friday, July 10, 2015 at 3:00 Eastern, Jenny will join me here for a live discussion about investment crowdfunding approaches that are legal today. Tune in here then to watch the interview live. Post questions in the comments below or tweet questions before the interview to @devindthorpe.
More about Jenny’s offerings:
Jenny offers legal advising, consulting, and coaching to help entrepreneurs and the organizations that serve them design and implement mission-aligned growth and financing strategies.
Jenny has almost two decades of experience as an attorney and advisor for mission-driven enterprises. Her legal practice areas include small business structure and financing, securities, nonprofits, and cooperatives. She co-founded Cutting Edge Capital, a firm that helps social ventures raise capital in alignment with their goals and values.
She has helped her clients raise millions of dollars and raised several hundred thousand for her own business.
Jenny earned her J.D. from Yale Law School and a masters degree in City and Regional Planning from the University of California at Berkeley.
Prior to beginning her work in securities and finance, Jenny worked for eleven years at a nonprofit community development corporation in Oakland, where she served as staff attorney and managed community economic development projects including the formation and management of several social ventures designed to employ and create business ownership opportunities for low-income community residents.
Jenny is the President of Community Ventures, a nonprofit organization dedicated to promoting the economic and social development of communities. She also co-founded the Sustainable Economies Law Center, a nonprofit that provides legal information to support sustainable economies.