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Crowdfunding for Social Good

Devin D. Thorpe

Devin Thorpe

New Giving Day Platform Launches for Community Foundations

Contributary says its enhanced user experience and gamification leads to raising more money during online fundraisers

Press Release – STATE COLLEGE, PA — A new tech startup has launched a platform for community foundations to host online Giving Day fundraisers.

Nearly 200 community foundations host a Giving Day raising hundreds of millions of dollars for local nonprofits each year. Contributary officially launched its product this month after hosting Centre Gives, its first successful event earlier this year.

“Contributary completely changed our Giving Day. We raised 20 percent more than last year and our community was more engaged than ever,” said Molly Kunkel, Executive Director of Centre Foundation, which hosts Centre Gives.

The sixth annual Giving Day in Central Pennsylvania raised $1.4 million for 147 nonprofits in 36 hours last May. In addition, total number of donations were up 41 percent.

“Giving Days have tremendous power to rally a community. People want to support their favorite local nonprofit causes, and they’re proud of where they live. As such, our Giving Day platform is strong, secure and is designed to engage and inspire people,” Scott Woods, President of Contributary, said.

For example, Giving Days typically host prizes to see which nonprofit can solicit the most number of people to give in an hour. With Contributary, nonprofits can see—for the first time—who is in first, second and third place and how close they are to winning. At one point during Centre Gives, dozens gathered around a TV and cheered as donations put their nonprofit at the top of the leaderboard.

“We knew prizes and tracking the results were something that people really enjoyed,” Kunkel said. “Contributary has done a great job in creating a spotlight for the prizes—the results are more visual, the prizes are front and center, and the ‘power hours’ have unique pages that allow competing organizations to home in on their goal.”

The live updates are carried through the rest of the platform. In fact, its live leaderboard was such a draw that some donors kept the website open throughout the event so they could watch the donations being made in real time.

“We’re confident we built a strong product that will ensure Giving Days have the security donors deserve, the results the community depend on and the gamification that makes these online events such a fun experience for everyone involved,” Woods said.


Contributary is a secure, stable and easy to use Giving Day platform that engages donors, inspires community philanthropy and ultimately supports nonprofits across the nation. Based in State College, PA, Contributary is a Certified B Corporation and commits 1% of all sales to 1% for the Planet.

For more information, visit

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