SOUTH FLORIDA (December 20, 2016): The Thx Co. (“Thanks”), a pioneer in a new era for social enterprise, has developed an innovative platform that allows consumers to buy responsibly sourced, high-end, everyday products at cost, far below traditional retail value. Customers can donate the savings or any amount they’d like, to any one of over 1.8 million charities in the U.S. through their new API from Guidestar. Championing a model of customizable impact, shoppers pick a cause and then choose to match the traditional retail value or give any amount they want.
On December 15th, with the launch of a new Kickstarter campaign, The Thx Co. is taking the final steps towards launching one of the most inclusive and widest reaching ‘social good’ brands ever.
Founded by the philanthropic brother duo, Ricardo Juan and Ricardo Jose Bueso, The Thx Co. is more than just a lifestyle brand with apparel, fragrances, soaps, candles, and other daily essentials. Thx makes giving accessible, revolutionizing the concept of ‘giving back’ and turning social enterprise on its head. “We price all of our products so you can pay less and give more”, said Ricardo Jose.
Many people are not aware that a lot of social good companies have significant markups over their actual cost of goods. Often these products are priced out of reach for the majority of people who may have an affinity for doing good with their purchasing dollar. The Thx Co. solves this problem with a model based on quality, affordability and customizable giving.
The Thx Co.’s online shopping experience is very simple:
As a B-Corporation, The Thx Co. creates products with ethical partners that are just as consciously-minded. For example, their naturally scented, wood wick, 100% soy wax candles provide jobs for young adults with developmental disabilities.
The Thx Co. also acts as a catalyst for smaller nonprofits looking to expand their reach and increase their fundraising potential. Making it easy for nonprofits to raise funds, Thx offers easy to share “Shop+Give” widgets and monthly subscriptions with recurring giving options. “Ultimately, we want to reframe how generosity looks,” said Ricardo Juan.
More information can be found here: www.thx.co