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Crowdfunding for Social Good

Devin D. Thorpe

Devin Thorpe

Nonprofits Can Beat Fundraising Goals by Implementing Smart Marketing Strategies for #GivingTuesday

Annual campaign presents unique opportunity to boost fourth-quarter donations


Press Release – Charlotte, N.C. – By implementing smart marketing strategies for #GivingTuesday — the nonprofit world’s answer to Black Friday and Cyber Monday — organizations have a great opportunity to maximize donor participation and push yearly donations over the top, according to InChrist Communications, a leading faith-based communications firm. Image and video hosting by TinyPic

“#GivingTuesday is a great vehicle for nonprofits that rely on fourth-quarter donations to meet their yearly budgets,” said Palmer Holt, president of InChrist Communications. “Coming just after Thanksgiving and before Christmas, it’s a custom-made opportunity to remind people that ‘it’s more blessed to give than to receive’ — and to make it easy for them to do so.”

#GivingTuesday falls on Nov. 29 this year.

According to Holt, there are eight essential steps to crafting a successful #GivingTuesday strategy, which is described in detail in the agency blog post, “#GivingTuesday — a golden opportunity to boost donations.”

“It’s important for nonprofits to craft a well-rounded strategy that will make donors aware of this worldwide movement and motivate them to give,” Holt said. Key elements of an effective campaign include press releases, social media and organic posting, paid ads, blog posts, landing pages and targeted email blasts.

InChrist Communications helps national and international parachurch ministries and churches create all these components, allowing them to maximize the potential of this growing phenomenon.

“We’re always alert to opportunities to increase their visibility and bring their message to the public in a powerful way, which is the key to increasing donations,” said Holt. “For example, #GivingTuesday allows missions organizations to create a toolkit that will generate support for the missionaries and ministries under their umbrella. For churches, it’s an opportunity to give outside the Sunday service.”

Nonprofits of all descriptions have begun paying closer attention to the #GivingTuesday phenomenon, and with good reason. Since its beginning in 2012, #GivingTuesday donations have risen dramatically each year. The total in 2015 was more than $116 million — 145 percent of the previous year’s level. And donations in 2016 are projected to reach $252 million — 116 percent of last year’s total.

Interested nonprofit representatives can click here to learn the eight keys to a successful #GivingTuesday campaign and to schedule a free strategy session with InChrist Communications.

About InChrist Communications

InChrist Communications ( is a national, full-service communications firm based in the Charlotte, N.C., area primarily serving faith-based ministries, churches and businesses. Core services include branding, marketing, public relations/publicity/media relations, advertising, social media, crisis communications, creative services and special projects. The company excels in strategic planning, creative concepts and solutions, tactical execution, adherence to timelines and budgets, demonstrable results and customer service.

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