Site to launch on Giving Tuesday in honor of 4th annual international day of giving
Washington, D.C., November 24, 2015 – NPR announced today that NPR Generation Listen received a grant from the Case Foundation to launch its first NPR Listening Party Hub and Kit. The site will launch on December 1st as part of #GivingTuesday, a global day of giving fueled by the power of social media and collaboration, created by the 92nd Street Y.
Listening parties are intimate gatherings where fans convene to listen to public radio storytelling and discuss ideas surfaced through these stories. Thirty public radio stations around the country are working with NPR’s Generation Listen to create this “Giving Tuesday” experience for their listeners.
“We are proud to support NPR in cultivating this unique community that brings together listeners who are passionate about causes and who share their time, talent and treasure,” said Jean Case, CEO of the Case Foundation. “This first kit leverages the art of storytelling to connect friends, family and colleagues around the power of giving and will inspire others to mobilize for good this Giving Tuesday.”
NPR Generation Listen, together with public radio stations around the country, is building a close-knit community of younger listeners who share public radio’s values of being informed, conscious, and curious. The first Kit contains everything needed to plan and host an NPR Listening Party, including a curated collection of NPR stories that inspire dialogue around why people give, the future of philanthropy, and people’s personal stories of giving. Starting today, people can sign up here to receive the kit in their email inbox on Dec. 1.
“Thanks to support from the Case Foundation, NPR Generation Listen is creating a new social listening experience online around Giving Tuesday that inspires deeper and more authentic connections, conversations, and ideas offline,” said Danielle Deabler, NPR’s Director of Audience Engagement & New Ventures. “Listening parties encourage people to take a break from their screens, open up their ears and let the audio stories paint the pictures in their minds—carrying out NPR’s mission to create a more informed public.”
The NPR Generation Listen team took a road-trip this summer from California to Washington, D.C., visiting nine public radio stations and hosting listening parties along the way. The new digital Listening Party Hub will serve as a destination for listeners to access NPR Listening Party Kits, which will change monthly based on a theme or topic.
NPR connects to audiences on the air, online, and in person. More than 26 million radio listeners tune in to NPR each week and more than 30 million unique visitors access NPR.org each month making NPR one of the most trusted sources of news and insights on life and the arts. NPR shares compelling stories, audio and photos with millions of social media users on Facebook, Twitter, Instagram, Pinterest, YouTube and Snapchat; NPR News and NPR One apps, online streaming, podcasts, iTunes radio and connected car dashboards help meet audiences where they are. NPR’s live events bring to the stage two-way conversations between NPR hosts and the audience in collaboration with the public radio Member Station community. This robust access to public service journalism makes NPR an indispensable resource in the media landscape.
About the Case Foundation
Established by digital pioneers Jean and Steve Case, the Case Foundation invests in people and ideas that can change the world. For nearly two decades we have focused on creating programs and investing in people and organizations that harness the best impulses of entrepreneurship, innovation, technology and collaboration to address urgent social challenges. Our work is focused on three key pillars: revolutionizing the philanthropic sector, unleashing the power of entrepreneurship to create social change and igniting civic engagement through citizen-driven solutions. For more information, visit www.casefoundation.org and follow us on Twitter and Facebook.