SAN FRANCISCO, Ca., April 15th, 2015 – 5AM Provisions, Inc. is on a mission to make amaranth to a sustainable staple food for global food security. This May is an important month for 5AM Provisions, Inc. The Whole Grain Council announced amaranth as the grain of the month in May, while May is also the Celiac Awareness month. It is the best timing to launch an Indiegogo crowdfunding campaign and create awareness about the benefits of amaranth. To get a basic understanding of amaranth, 5AM Provisions, Inc. has created this infographic:
“I’ve been working on this idea for over 2 years,” says Waldemar Juschin, founder of 5AM Provisions, Inc., “timing couldn’t get any better to launch our company this May on Indiegogo.” On May 3rd, 2015, 5AM Provisions, Inc., will have their products on Indiegogo for pre-order. 5AM products consist of cold-pressed amaranth oil, amaranth flour, and amaranth grain. “We’ve developed the technology, created our branding, and did extensive research about the health and environmental benefits of amaranth. Our last piece to get started is taking pre-orders. With achieving only $200,000 worth of pre-orders, we will be able to open our facility and ship our products,” says Waldemar Juschin.
Amaranth is an ancient grain that is high in iron, magnesium, zinc, potassium, and calcium. Further, amaranth is a complete protein, containing adequate proportion of all nine essential amino acids and is especially high in lysine. Importantly, amaranth is a gluten-free grain and the perfect source of protein, minerals, and vitamins for people with celiac disease and those with a vegan diet.
Amaranth has a secret; a mighty nutrient called Squalene. Amaranth oil is the highest plant-based source of squalene. Studies have shown that amaranth oil and squalene may help to reduce blood pressure, used for treatment of cardiovascular disease, inhibit the growth of cancer cells, and improve skin related issues.
“My mother, Elvira, passed away in November 2013, after living with cancer for over seven years,” says Waldemar Juschin, “during her last year, her health got worse and we looked into alternative medicine and came across amaranth oil. The health benefits that my mother received from amaranth oil were simply amazing. Her quality of life increased by so much, that I made it my personal mission to make amaranth oil available to those who really need it.”
Amaranth is drought resistant, takes less than half the amount of water to grow than wheat, and only one-third the amount of water than oat grains. One of the most important concerns of agricultural sector is water shortage and we can resolve that issue by replacing traditionally used grains with amaranth grain.
“With amaranth, we are able to cut down our meat consumption because it has a complete protein profile. Our high meat consumption is one of the reasons why we are facing a global agricultural crisis,” says Waldemar Juschin. Another environmental benefit of amaranth is that it can save 6 million sharks every year. “Squalene is a highly demanded ingredient in the cosmetic industry. Most of the squalene currently comes from the livers of deep-sea sharks,” he continues, “once we scale our company by expanding our manufacturing, we can provide a global supply of plant-based substitute for shark-derived squalene.”
After 5AM Provisions, Inc. expands its manufacturing, it will become vertically integrated and grow its own amaranth grain in East Africa while creating jobs for hundreds of local farmers. The Company’s focus to create jobs is particularly narrowed down to empowering female farmers. These new jobs will improve the female farmers’ quality of life by providing them with annual income that is above the poverty line, an accessible, nutrient-dense food source, and preserving their farms for future use.
Waldemar Juschin wants to start a global conversation. A conversation that will finally provide a solution for unresolved issues that have plagued our planet for the past generations. In his Indiegogo crowdfunding campaign, Waldemar will reach out to Jamie Oliver, Sheryl Sandberg, and Leonardo DiCaprio. For what and why, we will have to wait until the video is released.