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Crowdfunding for Social Good

Devin D. Thorpe

Devin Thorpe

“Saving Pets Challege” Fundraising Begins For Groundbreaking Pet Welfare Campaign On Crowdrise

Over 140 Animal Organizations Across the Country Begin Fundraising Initiatives to Win $100,000 in Grants from Michelson Found Animals

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LOS ANGELES (September 29, 2014)Michelson Found Animals (www.FoundAnimals.org), an independently funded non-profit working to find the big ideas that reduce euthanasia in shelters, today launched the fundraising portion of the Michelson Found Animals Saving Pets Challenge, the first-ever CrowdRise campaign to specifically support companion animals, like dogs and cats. With over 200 applications thus far, 140 organizations have been approved to begin raising money and win a chance to receive $100,000 in grants to address the underlying causes of shelter euthanasia.

In an overwhelming response to the Saving Pets Challenge, animal welfare organizations both large and small from around the country, have submitted their information and ideas for the chance to win one of the largest privately-funded grants to help at-risk animals. During the campaign, approved organizations are encouraged to incentivize their team of fundraisers to raise money with fun and engaging micro-campaigns.

To add even more excitement to the fundraising portion of the challenge, Michelson Found Animals will award the organization that raises the most money to help at-risk animals with a $50,000 grant; second place will win $20,000; and third place will win $10,000. Teams will also have the opportunity to receive up to another $20,000 in funds by participating in weekly Bonus Challenges.

“As a non-profit on a mission to reduce shelter euthanasia, Found Animals understands the financial needs of other animal-welfare organizations,” said Aimee Gilbreath, Found Animals Executive Director. “We hope that by providing an incentive for animal welfare charities to use the CrowdRise platform they will continue to use it to create new programs, initiatives, and tools that benefit pets in their communities long after the Challenge has ended.”

The Saving Pets Challenge fundraising period begins today, September 29 at 12:00 p.m. ET and ends on Thursday, October 30 at 11:59:59 p.m. ET. Interested organizations can still register to be a part of the challenge until Friday, October 10.

For complete rules and details, visit: www.crowdrise.com/SavingPetsChallenge. For more information about Found Animals, please visit www.FoundAnimals.org.

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About Michelson Found Animals

Found Animals is an independently funded non-profit that works to achieve one goal: find the big ideas that help reduce the number of pets euthanized in shelters each year. Led by business and medical professionals, we develop innovative solutions that address the underlying causes of shelter euthanasia. Programs address pet adoption, low-cost spay neuter services, pet microchipping and registration, and sterilization research. By offering a wealth of educational resources to pet owners and animal care professionals, Found Animals advances the health and safety of animals everywhere. Support for Found Animals and its initiatives come from the generous contributions of Dr. Gary Michelson and Alya Michelson. Follow our progress online at www.FoundAnimals.org, or via social media at Facebook, Twitter, and YouTube.

For more information on the Michelson Prize & Grants: www.michelsonprizeandgrants.org.
For more information on Found Animals Registry: www.found.org
For more information on Found Animals Adopt & Shop: www.adoptandshop.org

About CrowdRise

CrowdRise is the platform millions of people use to donate to charitable causes, create their own fundraisers and show the world their charitable lives. Launched in 2010 by Edward Norton, Shauna Robertson, and Moosejaw founders Robert and Jeffrey Wolfe, CrowdRise the fastest growing online fundraising website for charitable causes and doing good. The CrowdRise community has raised over $130 million for charity to date and is on track to raise another $130 million in 2014 alone. If Facebook is the place that defines you by your friends and Twitter is what you use to say what you’re doing right now then CrowdRise is the site for you to show how you give back. The power of the crowd is real, lots of small donations really do add up to create monumental impact.

CrowdRise is committed to innovation in fundraising, making raising money for your personal cause or charity fun and effective. It is the friend-to-friend fundraising home of The NYC Marathon, the Boston Marathon, The American Red Cross, Unicef, as well as celebrities like Sean Penn, Seth Rogan, Ian Somerhalder, Sophia Bush, Paul Rudd, Olivia Wilde and Will Ferrell. The CrowdRise community was named a “Top 25 Best Global Philanthropist” by Barron’s. And Mashable named CrowdRise something like “the best place to raise money online for your favorite causes.”

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