Generation 2050 is a non-profit social enterprise which publishes children’s books to inspire a kinder world. They are raising money on crowdfunder. Recently I caught up with Nicola Gothard to learn more about the effort; here’s what he told me:
What is the social benefit you hope to achieve with or through your crowdfunding campaign?
We aim to raise enough to money to send 1000 books to four charities in India which will use the books for humane education and literacy programs. Three of the charities -Help Animals India, Tree of Life for Animals and The Welfare of Stray Dog all work directly in animal rescue to reduce cruelty to animals through prevention/education and rescue. The fourth charity KISES work with children who live on a rubbish dump in India and receive no formal schooling.
Reaching our campaign goal would mean so much to the charities benefiting from these books and in turn the children and animals that they help. As well as being fun and educational for the children, we believe this story will inspire them to see street dogs as emotional, individual beings that deserve compassion.
How much money are you hoping to raise and why? How much have you raised so far?
We are hoping to raise £1000 to cover the cost of printing and shipping the books to India. We got off to an amazing start raising £700 in the first we but we are struggling to maintain momentum and currently have £730 in the campaign fund.
Whom are you trying to help with your project and why?
Our project has a multitude of benefactors but ultimately it began through wanting to improve how street dogs are treated in India. The project benefits the charity beneficiaries by enabling them to deliver their humane education outreach work more effectively. It benefits the children they work with by providing them with a fun, educational and inspiring story to learn about empathy and improve their literacy. It also hopefully ultimately benefits the dogs of India when the next generation grows up to treat them with more, empathy and respect.
What rewards, if any, are you offering to your supporters?
Every book sold will pay for three more to go to India, so you can enjoy a good read and give the child in India the gift too, some of who will never had had a book of their own. We also have lots of other rewards for donations such as beautiful prints and even the chance for an advance copy of our upcoming title on the five needs of animal welfare.
Check out the campaign: