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The best source for news and information about crowdfunding for good.

Crowdfunding for Social Good

Devin D. Thorpe

Devin Thorpe

Teen Creates Business To Make Donations To Charity Fun And Easy

Emma Moonwood, the teenage founder of Navivi, has created a fun way to raise money for nonprofits and is raising money on Indiegogo. Recently, I caught up with Emma to learn more about the effort; here’s what she told me:

What is the social benefit you hope to achieve with or through your crowdfunding campaign?

I want to change the selfie ME population into a smart WE generation. A generation that is aware that they are valuable. Not only on the internet – via their data, word-of-mouth, likes and shares… – but also to the world.

Therefore, I have invented a system that can change the world click by click.

A system that will convert your WORD-of-mouth into WORTH-of-mouth thanks to my moneymaking EMOJIS. Emojis that will make money for you, but most importantly for your favorite social causes by monetizing the power of your word-of-mouth.


How much money are you hoping to raise and why? How much have you raised so far?

I am hoping to raise at least $150,000. This amount will be enough to bring on the strongest first team members who are qualified to help me develop my first prototype and bring it to the next level. These are specific kinds of people with specific talents.

So far I have only raised $4,400 in my own network. But…I have been in conversations with many people in the business world who see this as an investment opportunity. But I do not see it that way. I want this to start with ALL STREET before it becomes WALL STREET.

Watch a video here.

Whom are you trying to help with your project and why?

The power of my solution is that the possibilities are endless as to who it can help. I do not have one single charity or foundation in mind. Instead, my solution empowers EVERYONE to feel valuable because they will all play a part in the greater good and each have a say in choosing the good cause that means something to them.

Just imagine if 1 million, 10 million, 100 million people start paying forward a small % of their WORTH-OF-MOUTH every day.

How many charities could be helped?
How many foundations could be empowered?
How many talented people, entrepreneurs, universities and research centers could speed up their solutions to solve global issues, or even rare diseases that aren’t profitable enough in the pharmaceutical world?

But equally important: this will teach all kids – the next generation – right from their first internet steps how valuable their content & data is in the trillion dollar internet business, and how they can add purpose to their lives right from the start. Because they are worth it.

Check out the campaign:

Visit the website.
Follow on Facebook.
Follow on Twitter at @emmamoonwood

3 Responses to Teen Creates Business To Make Donations To Charity Fun And Easy

  • This girl is incredible. This is a huge idea and can make a huge impact. I wish everyone could see this big picture.

    Please CONTRIBUTE to her Indiegogo campaign. I am proud to say that I did.

  • Every generation has a few people that change the way we think. This teenage girl has one of those brilliant minds. Her idea gives me goosebumps. It was an easy decision to support her Indiegogo campaign!

  • Why do the two pieces I’ve read on the web about this girl read like prepared statements by a marketing department or PR department?

    The indie gogo effort didn’t generate much money and it appears this idea/project has been in existence for at least a year now.

    This feels a bit more like a prepared business venture formulated by adults rather than a 14-year-old girl.

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