Amy Schumer, writer and star of the upcoming comedy, TrainWreck, has promised a disappointing lap dance for the winner of Universal’s TrainWreck Premiere Experience hosted on CrowdRise to benefit the National Multiple Sclerosis (MS) Society, an organization that is very dear to her heart.
As a child, Schumer’s father was diagnosed with MS. Watching the disease progress had a profound impact on her, and it’s a storyline that features in the movie. The fundraiser will raise money and support for a cure and to address the challenges of everyone, like Schumer, affected by MS.
The contest launches today at www.CrowdRise.com/TrainWreck. Fans of Schumer, director Judd Apatow, and the comedian-heavy cast can donate for a chance to win a VIP experience that includes 2 tickets to the New York Premiere of TrainWreck on July 14th, round-trip airfare, 2 nights in a 4 star hotel, a walk down the red carpet and a photo opp session with the cast of the film. As a bonus, Bill Hader will hand deliver the winner popcorn with special truffle salt.
Schumer and Apatow explain everything in a launch video at https://www.crowdrise.com/TrainwreckPremiere.
A $10 donation gets participants 1 entry for the grand prize; a $25 donation gets participants 3 entries and a digital thank you from TrainWreck director Judd Apatow; and a $50 donation gets participants 7 entries and a digital thank you from Judd Apatow plus a shout out on Twitter from Amy Schumer.
The premiere contest follows a previous charitable endeavor framed around the film as well. During the month of June, stars from the movie went on a comedy tour to benefit various charities in seven cities.
CrowdRise is the world’s largest and fastest growing online platform dedicated exclusively to charitable fundraising. CrowdRise is used by millions of individuals, tens of thousands of charities, hundreds of companies and many of the most famous artists and athletes in the world to creatively leverage their resources and networks to unlock the power of crowds and raise hundreds of millions of dollars to support positive social missions. CrowdRise’s unique functionalities as a platform for individual activists engaging in peer-to-peer fundraising and its strategic innovations as a high level partner for companies, foundations and major events alongside its widely publicized success at making giving back fun, cool and aspiration has unlocked huge pools of previously untapped support for charitable efforts, delivered with revolutionary cost-efficiency.
Founded by actor Edward Norton, film producer Shauna Robertson and Robert and Jeffrey Wolfe, CrowdRise has conceived, implemented and powered campaigns that have raised over $250 million to date and is on track to raise $200 million in 2015 alone.
CrowdRise’s major partners include the New York City Marathon, the Boston Marathon, Red Cross, UNICEF, IRONMAN, United Airlines, Huffington Post, Eventbrite, Square, the Skoll Foundation, the Clinton Foundation, CAA, UTA, as well as artists like John Legend, Sean Penn, Seth Rogen, Jonah Hill, Ian Sommerhalder, Sophia Bush, Paul Rudd, Olivia Wilde and many more.
The CrowdRise community was named a “Top 25 Best Global Philanthropist” by Barron’s.
No contemporary filmmaker has chronicled the messy human experience with the eye and ear of a comedic cultural anthropologist like Judd Apatow. Hits as varied as those he¹s directed, like Knocked Up and The 40-Year-Old Virgin, and those he’s produced, like Superbad and Bridesmaids, are all unified by their honest, unflinching, comic look at how complicated it is to grow up in the modern world.
Apatow has also built a history of helping break distinctive new comedy voices into the mainstream, from Seth Rogen to Lena Dunham among many others. Now, in his fifth feature film as a director, Apatow again brings a portrait of an unforgettable character, and a portrayal by a breakout new comedy star, together in Trainwreck, written by and starring Amy Schumer (Inside Amy Schumer) as a woman who lives her life without apologies, even when maybe she should apologize.
Since she was a little girl, it’s been drilled into Amy’s (Schumer) head by her rascal of a dad (Colin Quinn) that monogamy isn’t realistic. Now a magazine writer, Amy lives by that credo‹enjoying what she feels is an uninhibited life free from stifling, boring romantic commitment but in actuality, she’s kind of in a rut. When she finds herself starting to fall for the subject of the new article she’s writing, a charming and successful sports doctor named Aaron Conners (Bill Hader), Amy starts to wonder if other grown-ups, including this guy who really seems to like her, might be on to something.
The comedy, from a script written by Schumer, co-stars Brie Larson, John Cena, Tilda Swinton and LeBron James. Apatow produces Trainwreck through his Apatow Productions alongside Barry Mendel (Bridesmaids, This Is 40). www.trainwreckmovie.com
About Universal Pictures
Universal Pictures is a division of Universal Studios (www.universalstudios.com). Universal Studios is part of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. NBCUniversal is a subsidiary of Comcast Corporation.
About The National MS Society
The National MS Society mobilizes people and resources to drive research for a cure and to address the challenges of everyone affected by MS. The Society is united in our collective power to do something about MS now and end this disease forever. Our vision is a world free of MS.